Archive for the ‘Blog’ category

Is Google Plus The New Super Hero for Marketers??

noviembre 12, 2014

Teamwork always brings good results, right?

Natascha Thomson and I, we were working on the second part of our series of blog to try understand the value of Google Plus for marketers and we asked our peers to share their personal opinions on the network .

  • Why are you on G+?
  •  G+ vs. FB: Your thoughts?
  •  How do you measure G+ “success”?
  • How is it going for you?
  •  What are your favorite features related to G+? (e.g. communities, HOA….)
  • Any other insights to share?

This blog is part two in a series. In the first blog, The Truth about Google Plus,  started to look into the viability of G+ for marketers, sifting through research reports.

This blog presents the results of an informal survey we conducted within our personal networks of G+ users, asking them to share their experiences and opinions.

G+ Global

 

Of course we conducted this survey on G+:

Randy Milanovic

@Kayak360

  • Probably the biggest epiphany I’ve had about GPlus is that there’s an influencer type that nobody ever thinks about, yet is the largest population of all: the decision maker’s influencer (I.e. You, I and our contacts – not the big guys).
  • When I’m in GPlus or LinkedIn, I’ll take engagement with a regular Joe influencer over even a decision-maker any day. These are the people who will be your champion.
  • My measure of success here is in the quality of conversations.

 

Carrie-Anne Foster

I’m on G+ because I find it very engaging.

  • I’ve yet to +mention someone and not have them acknowledge me in some way. The influencers are warm, welcoming and encouraging. Plussers want to help you as much as they are able to.

“Facebook reminds me of high school. It’s fun, silly, and you don’t really learn anything that benefits you in the real world.

Google Plus reminds me of university. Still fun, but has a more serious tone. Information that you can use in the real world is constantly coming across your news feed. “

I measure my success…

  • …on Google Plus based on the level of engagement I do. The connections I make and how much I am learning.
  • I feel G+ is going very good for me and it has become my favourite social media platform by far.

HOA’s are my favourite feature!

  • I love being able to interact with people in real-time. Plus it’s wonderful to see/hear a person talk as opposed to reading what they write.

For anyone who is new to Google Plus, my best advice is to remember that you’ll get out of it what you put in. It’s a social platform and users want to engage with other users. Don’t be shy!

 

Beth Lee Browning
Why am I here
  • I started on Google Plus because I was interested in Google Authorship. I’ve learned that there’s a whole lot more to it than that. After accidentally deleting my Google Plus Profile last March, I’ve become an even bigger fan.
  • IMO Google Plus is the best network for curating interesting information and useful content from an incredibly wide variety of sources.
  • I’m also here for the networking – I’ve met some really great people and my connections have led to real business opportunities. And of course there’s also the potential for increased visibility in personalized search results for people I’m connected with.

Google Plus vs Facebook

  • I find Facebook to be very oriented toward personal sharing. When I’m on Facebook I’m not thinking about business, which is why I think it can work for B2C but I’m not convinced of it’s value for B2B marketing.

My favorite feature

  • HOA’s. I love adding ones that are about a topic I’m interested in to my calendar and going back to watch it later. I do like the hangouts for one on one conversations.

How do I measure success – hmmmm

  • I also feel like it’s the place in which I find the most content that I can learn from.
  • Also engagement is one measure, but another measure is that I can attribute actual business opportunities to my activity on the platform. Some have been very direct such as a referral from someone in my network and others have been indirect, but I can trace the lead back to something that had to do with Google Plus.

My additional 2 cents would be around LinkedIn vs Google Plus

  • LinkedIn and Google Plus have two very different cultures.
    • For me, LinkedIn is the professional breakfast meeting, a place where personal updates are rarely if ever shared and the conversation centers only on business.
    • Google Plus on the other hand is the company picnic, a gathering where people are still on their best behavior but they introduce you to their kids and chat about hobbies and interests outside of work.

If you use both platforms well, prospective clients or recruiters have the opportunity to see the authentic and well-rounded you and that might help you seal the deal.

 

Elle Hubbard

I came to G+ for the authorship and found nothing to like.

  • When I returned with a determination to get to understand it better, I started to really enjoy it. That was mainly down to +Mark Vang inviting me to his community where I have learnt so much. I now love it!

I use FB only to keep up with family, and to connect with clients who follow my page.

  • I have a small following there but they seem pretty engaged when I do post, which is infrequent.

I expect, I should have G+ goals for my business that measure my success…

  • …but actually, I measure it by the connections I have made, the fact that I care about finding out what is going on with them, and that I feel I have a good grasp of how to use the platform, and I mean use, rather than leverage. From a business perspective I should probably try harder!

My favorite feature is…

  • ...the knowledge contained within the collective minds on the platform. I have picked up so many tips and ideas along the way, that really make a difference to my business. Some have come through HOA’s and some through posts or comments, so that is why the feature is knowledge rather than any particular facility.

 

Tammy Powlas
Why are you on G+?
  • Just to see what I may have missed.

G+ vs. FB: Your thoughts?

  • Less salesy, easier to follow, to be honest. I really like the content that +Susan Scrupski posts on G+ too.

How do you measure G+ “success”? How is it going for you?

  • Not sure; I don’t get that many “plusses” and since +Steve Rumsby and I had an exchange about posting the same content on multiple platforms I don’t contribute that much here.

What are your favorite features related to G+? (e.g. communities, HOA….)

  • I like the Google Hangout (is that a G+ feature)?
  • The way it sends “Birthday Wishes” – far better than FB.

Any other insights to share?

  • Not sure why it is not taking off.
  • I am not sure how to set up Circles.

Also at times +Frank Köhntopp posts some really nice photos to G+ and makes it well worth the visit 🙂

 

Frank Köhntopp
I’m not sure I even want G+ to be successful for marketing – I’m happy with all of that going to FB ;).

Michael J Procopio

G+ is my favorite non-business network (I think of LinkedIn as a business network).
  • Although I prefer G+, my family and friends interact on FB not G+

I haven’t found any success on G+ either personally or professionally other than its SEO benefit.

  • I do feel that Hangouts-on-Air are a big success but they are separate from G+ as a social interaction network in my mind.

Hangouts-on-Air is my favorite feature.

I think Google has had a number of stumbles with G+ and even thought it is one of the top social networks it doesn’t seem to have found its place yet.

 

Tom Maiaroto
I’m on G+ mainly because…
  • …it’s easy to access from my other Google services and GMail.

I think G+ is a better business tool (B2B) than FB

  • I see FB as good for B2C and for personal uses given its privacy and features. Though I don’t use FB that often to connect with friends anyway. I don’t use G+ at all to connect with friends about my personal life. It’s more of a business tool for me.

I have a hard time measuring G+ right now (I’m working on tools to help with that).

  • “Success” metrics for me would be growth in terms of people following me (or my pages), engagement (comments and +1’s), and any leads or relationships established due to G+.
  • Website metrics tie right into G+ if you’re using Google Analytics and that really helps track success as well. Ultimately driving traffic is a big part of success on the internet.

My favorite features for G+ include business pages and hangouts.

Other insights?

  • I don’t know, I think G+ is still trying to find its niche to be frank. It’s another channel that I do try to use, but right now I’m more focused on Twitter.

 

Jose Facchin

Why are you on G +?

  • I started using Google+ in 2012, just to see what this new network offered and I’ve been a little bit saturated with other networks.
  • On Google+, there is a good balance between people who have the same interests in regards to professional topics.

G+ vs. FB: Your thoughts?

  • The main difference is segmentation. G+ has the circles, which let you easily share targeted content with a specific audience.

How do you measure G+ “success”? How is it going for you?

  • I measure success as a high percentage of engagement with my posts, and “follower” growth.
  • Google+ is now my second favorite social network, right after Twitter. Twitter refers the most traffic to my blog.

What are your favorite features related to G +? (eg communities, HOA …).

  • The best feature on G + is the integration of all Google services.
  • G+ communities, because they provide one of the best ways to meet new people who share your interests, and as blogger, it helps me to improve my SEO.

 

Albert Ramos Catalán

Why are you on G +?

  • I opened my account in Google+ in 2011, I was invited because I worked in a business incubator , but it was not until 2013 when I started to use this network as a strategy. Due to the UX it can be used like LinkedIn for business topics.
  • I’d add that is a social network that has a mix between leisure and professional publications.

G+ vs. FB: Your thoughts?

  • The main difference, at least in Spain, is that Facebook users log in with an intention to just have fun; more than on Google+.
  • There is also a greater range of segmentation and freedom of interaction between users.
  • For professionals, it also offers something similar to LinkedIn groups via the communities.

How do you measure G+ “success”? How is it going for you?

  • I think that having success on Google+ has a lot to do with getting followers regardless of whether you follow them or not. Just because they like what you are posting.
  • More and more people have been following my blog because they have read my posts on G+.
  • If I had to rank: Twitter is my favorite network, and Google Plus comes second.

What are your favorite features related to G +? (eg communities, HOA …).

  • Google+ is interesting for a variety of services available via Hangouts, their email services and the functionally on mobile devices. Even though similar to LinkedIn groups, G+ functionally works much better on mobile.
  • I also like the ability to host webinars and classes on HOA.

Any other insights to share?

  • G+ is valuable to drive traffic to your website, blog, or both.
  • The influence of G+ on SEO should not be neglected.

Make sure you have a well-defined and distinct strategy for G +. Don’t forget that each social network requires tailored communications to be most effective.

 

Adrian Bold

@AdrianBold

Why are you on G+?

  • Initially, because I felt obliged to be, i.e. use Google to stay current but now mainly to ‘take a break’ and learn via HOAs and Communities.
G+ vs. FB: Your thoughts?
  • I struggle with how best to manage Facebook so tend to stick to people I know offline ‘though that gets tested when someone I know online only sends a friend request. G+ is my slightly more acceptable public face!
How do you measure G+ “success”? How is it going for you...
  • No measurement for me and that probably sums up my approach to social media generally. Probably wrongly!
What are your favorite features related to G+? (e.g. communities, HOA….)
  • The right communities, e.g. like Sanctuary; good mix of people, knowledge share and well-managed.
Any other insights to share?
  • I’m slightly concerned that G+ is turning into one big community of social media experts and everyone else is oblivious to its potential!

If you liked this post, visit MarketingXLerator too for more insights, and feel free to comment here if you want !

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Recap Inbound#14 HubSpot : The Best Templates

septiembre 27, 2014

I had the great opportunity to attend the inbound 14 here in Boston organized by HubSpot.

This is a short post in which I am sharing the best templates ( my opinion ) from some of the experts during their keynotes .

Inbound Experts

 

David Meerman Scott is a well-known social media marketing speaker and leader, I can say that he inspiring me on my social media and inbound marketing work.

He had great templates, but for me was those :  “Social Networking is like Exercise” and  “The biggest comunications revolution in human history means your market place has changed”

Learn more about David M. Scott and his books , here

 

David M. Scott , Keynote Inbound 14

Guy Kawasaki is the chief evangelist of Canva, and used to work at Apple , he had a Keynote during the open of the #Inbound14 : 10 Marketing Lessons from Steve Jobs”, to me a very good template was this, the number 8  : Value ≠ Price and I think apply to all kind of the professionals fields.

Guy Kawasaki, Keynote Inbound 14

Chris Brogan is  CEO of Owner Media Group, Inc , Brogan provides education and tools to help you make your life and your business thrive.

His keynote was very interesting and he spoke  about How to use Content Marketing and Social Networks” and my favorite template what we have to do with our content marketing , was this :

  1. Solve problems
  2. Provide recipes
  3. Encourage action
  4. Apply hooks.

Chris Brogan, Keynote Inbound 14

 

Dharmesh Shah, is co-founder and CTO of HubSpot and during his keynote, he shared very good concepts about of the importance of Inbound Marketing and business:

“Growth doesn’t magically appear…You need a plan” and “Inbound Marketing …create leverage”

Dharmesh Shah, Keynote Inbound 14

 

Simon Sinek is an author best known for popularizing the concept of “the golden circle” and to “Start With Why”, and during his keynote emphasized about the role of the great leader (CEO ‘s , etc ), during his keynote was very encouraging and positive, which is very important in business and in real life too, and here his best quote : “Don’t Be Selfish”

Simon Sinek, Keynote Inbound 14

Is a compilation from from my view, I hope will be inspiring for you too!

Inbound 14

 

 

The Big Boy Principle of Innovative Service by @ChipRBell

agosto 4, 2014

I’m re-blogging this post, because I think always the manners matter.
And more in Social Media field, no many people say ( write/replay ) ” THANK YOU “, when we share or comment on their post, or tweets, or whatever…
Like Chantal said : Thank someone who never gets expressions of gratitude….Respectful service entails an extra helping of help, an enduring act of benevolence and a sincere interest in making a difference in the welfare of those around you.
Great post Chantal !

Take It Personel-ly

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I am excited to help celebrate the first anniversary of Chip R. Bell’s book The 9 ½ Principles of Innovative Service. It is a great book that will inspire you to create better service experiences in all you do. To read a sample chapter click here.

The following is a guest post from Chip.

The night before my annual physical examination I received a text from my physician reminding me that the morning exam would be started with a blood test. “Remember, no food after midnight and only water or black, unflavored coffee in the morning.” I am a big coffee fan!

As soon as the nurse took two vials of blood the next morning, she escorted me to the examining room for me to don the high fashion hospital gown we all enjoy wearing. As soon as I was in my most pitiful stance sitting on the…

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Guest Post : “The role of the copywriter in Social Media” by Kate Goldstone

junio 23, 2014

Hi there  !

Today is a very special day, because, I have a guest on my blog in English and she is from United Kingdom !

Thanks to My british blogger friend : Kate Goldstone, for her kindness in sharing this post about the role of the copywriter in social media.

https://media.licdn.com/media/p/2/000/2af/18c/11b6bee.jpg

The role of the copywriter in Social Media

 

Some business owners create all their content and marketing materials in-house. Others use a professional copywriter to create everything from blog posts to email marketing campaigns, printed direct marketing stuff to white papers and SEO-informed site pages.  

 

But what about social media marketing itself? Do you need to hire a pro to write Tweets for you, or write posts for Facebook?

 

What is a copywriter’s role in social media?

 

Commercial writers have specific skills, quite apart from being able to string messages and arguments together with the right amount of flair, fluency and creativity. A good writer will bring things like logic and a direct marketing perspective to the party. Plus the knowledge that benefits work harder to sell than bare facts, and the ability to come up with a consistent tone of voice and personality to reflect your business accurately.  

 

At the same time they know it isn’t all about overt selling. Successful social media marketing involves being engaging, interesting, fun, entertaining, relevant and appropriate, reacting to breaking news and trends, and above all doing people the courtesy of treating them like real human beings, not  just prospects.  

 

Tone of voice and consistency

 

What does your brand sound like? If your products are light hearted and casual, you don’t want to come across corporate and overly formal. If you run a funeral home you don’t want to appear disrespectful. You can never go far wrong if you stick to plain English and remember your audience is made up of human beings in all their glorious variety. That’s what copywriters do.

 

A good copywriter will make sure your tone of voice and personality comes across clearly and authoritatively, with charm and verve, whether you’re a children’s entertainer or sell spare parts for oil rigs. The things they say on your behalf will blend seamlessly with the style of your site, blog posts and marketing materials, so you’ll come across as consistent… which in turn will help generate trust and improve your credibility.  

 

Being human – Less selling, more communicating

 

Yes, you’re harnessing social media to help you build brand equity, encourage inbound links and, with a bit of luck, make some directly-attributable sales. But you’re not there to irritate and bore people senseless by sending out an endless stream of sales-led messages, full of links and hash tags. You can do much better than that.

 

A copywriter will identify subjects that are likely to fascinate, inspire, provoke, reassure, amuse or inform your audience, and share them in a way that directly reflects your business’s values, aims and culture.

 

Direct response expertise

 

A writer with a direct marketing background will know exactly how to craft social media communications with direct response in mind. Whenever an action is required they’ll include calls to action. They’ll format communications so they flow logically. They will put the information in the right order, and use the right kind of words designed to drive people gently in desirable directions.

 

Knowing how to stand out from the crowd

 

So many Tweets and Facebook posts are dry and dull. A copywriter will have the confidence to build an appropriately attractive persona for your social media activities that helps your business stand head and shoulders above the crowd, attract re-Tweets and shares, inspire new fans and followers.  

 

Building links and getting blog comments

 

Natural inbound links are like gold dust. Done right, social media marketing can attract inbound links to your site as people who love your content and communications share with their communities and your reach broadens. The more people see your content, the more likely that someone, somewhere will link back to it. Copywriters bear all this in mind.  

 

The moral imperative – Is it dishonest to use a writer to ‘be’ you?

 

Ideally everyone on our beautiful blue planet would be able to write commercial copy with flair and je ne sais quoi. Sadly, they can’t. If you’re rubbish at writing or can write beautifully but don’t have a clue about the intricacies of marketing, it’s a natural step to hire a copywriter to promote your brand, products, services and culture to the world at large.

 

I would draw the line at individuals. I wouldn’t feel at all comfortable pretending to be someone else, for example an actor, politician or author, where their opinions, experience, emotions and so on inevitably come into the equation. I think if someone is in the public eye, a celebrity or well-known for any other reason, their fan base deserves the real deal.

 

Finding a social media marketing copywriter

 

My speciality is writing the content that social media links to – blog posts, landing pages, guides, white papers and so on – rather than social media marketing itself. I don’t write Twitter or Facebook posts for businesses, either. But there are plenty of writers who do. If you find someone who can handle everything I’ve talked about in this post, they’ll fit the bill.

You can reach to Kate Goldstone on these links :

Web Page : Help in the city

LinkedIn : Kate Goldstone

Twitter    : @katiegoldstone1

Google + : Kate Goldstone

JC Giraldo

Image : Google Images

Book : How to Work for Yourself by Bryan Cohen

junio 21, 2014

Hello !

I am writing this short post, because I get a sample book of Bryan Cohen on my Kindle  “How to work for yourself : 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog”

And then I thought it was important to write this short post with some points of chapter 1: The Extra Hour.

Bryan Cohen Book

Very important points to consider ( on my own opinion )  in our day to day!

  1. Skip the snooze button and train yourself to get up right away in the morning.
  2. If your business, book or blog is important to you, this will be incentive enough to wake up.
  3. Prepare everything you need for the morning ahead of time.
  4. A little less TV never hurt anybody.
  5. Save yourself the double-check by focusing the first time
  6. Eat a quick, cold and healthy breakfast ( My fav )
  7. You can save aprox five minutes per day if you opt for a cold & healthy breakfast with items such as fruit, cereal & proteins bars.
  8. Find wasted time in your morning, afternoon and evening hygiene activities ( No long shower !! )
  9. Keep your phone, tablet and laptop off as long as possible throughout your day.
  10. If you can keep the phone off or in your pocket when you’re walking instead of scrolling through who knows what, you’re likely to walk faster & keep your mind clear.
  11. Delegate a chore for favor, allowance or love.
  12. Answer your email only in the morning or everning.
  13. Go to bed five minutes earlier every day and get delivery for one meal a week.
  14. You get to treat yourself for all the hard work you’ve done.
  15. Be an emotional rock!

Not too late to start or keep doing 🙂 !!

Hope you enjoy the post,

JC Giraldo

Social Media : Trends and Behaviors by Countries Part IV

mayo 4, 2014

Hi there ,

This is last part  of a blog series in which Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks.

Note: We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country (or region or culture, if you prefer), how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

GlobalSocialMedia

THE RESULTS PART IV

CANADA

Chantal Bechervaise , Senior Human Resources Assistant at Privy Council Office and HootSuite Ambassador

Chantal Bechervaise

1.-  It’s hard to find a lot of statistics on Canada and social media usage.

  • From gathering information and doing a bit of digging I have discovered that Canadians do indeed love their social media and internet usage. I am a heavy social media user myself. (My family is always joking that I am online talking to my imaginary friends.)
  • In terms of engagement, Canada ranks as one of the top 3 countries around the world. Canadians use on average, 41 hours per month online on their computers. In a recent study conducted by Media Technology Monitor, 2 out of 3 Canadians use some sort of Social Media network.
  • Businesses in Canada are also open to social media.
  • The top three Canadian social networking sites are Facebook, Twitter and then LinkedIn. Facebook is the most popular among Canadians. The second most popular is Twitter. It will be interesting to also see how Pinterest, Vine, Google+ and other social sites begin to rank as more statistics become available.

2.- Canadians appear to love their technology and ability to connect and engage.

  • I think that our usage will continue to increase. It was just announced this week that Parks Canada will be setting up 15-20 wireless hot spots in our national parks as part of a trial run, and hopes to have 75 in the next three years.  It is becoming more and more en-grained into our culture and it is here to stay.

SINGAPORE

Avtar Ram Singh , Digital Marketing Manager at Circus Social, Ogilvy & Mather

Avtar Ram Singh

1.- With internet penetration at 73%, the internet and social media is a way of life in Singapore.

  • To drive home that fact, consider this: 3.2 million of the 3.9 million people on the internet have an active Facebook account.
  • Mobile internet penetration is at 64% as well, and on average, mobile internet users spend 2 hours using mobile internet each day. Around 96% of internet users in Singapore have a social media account in some shape or form.
  • Due to the high cost of traditional marketing in Singapore, a lot of brands have shifted to social media in the last few years and have started to build a presence. Most, if not all, retail stores have a presence on social media with a fairly active following.

2.- There are two things that surprise me:

  • The first, is how high the Facebook usage in Singapore is, and second, how low the Pinterest usage in Singapore is.
  • Less than 100,000 Singaporeans have a Pinterest account, and for a country that’s fashion obsessed – that’s a little strange.
  • The second thing though – is how much content Singaporeans consume on a daily basis. Trains, buses, standing in queues, having lunch alone – 4 out of 5 people will be on their phones, either watching a soap, scrolling through their newsfeed or talking to friends.

NEW ZEALAND

Lillian Leon ,  Copywriter , Social Media and Online Marketing at The Online Marketing Rookie

Lillian Leon

1.- In New Zealand , businesses are aware they should be on social media somehow.

  • But businesses still don’t really understand how it works for ROI.
  • Some larger and entrepreneurial companies are using social media well, but not many. Slowly, we’re getting there.
  • We use Facebook most, but Instagram, Snapchat and Pinterest are gaining popularity.

2.-  Unique characteristic?

  • Probably that New Zealander‘s  are not outspoken people, so we tend not to vent our opinions on social media.
  • Social media is used more for connecting with others.

INDONESIA

Vicky Iskandar, Social Media Consultant at Temptu

Vicky Iskandar

1.- The number of people who are online in Indonesia are over 79 million in 2014 ( over 30% of the population). This sounds low in terms of % but significant when you take into account that Indonesia’s the fourth most populated country in the world with over 250 million people.

  • Indonesians view social media as entertainment and they truly love to socialize .
  • They’re the 3rd most active tweeters (via @conradhackett).
  • They see twitter as a platform where they can chat and connect with their favorite brands and local celebrities. It’s pretty easy for a local celebrity to gain quick followings.

2.- Mobile plays a majority part in social media usage as smartphones and data packages are more affordable and readily available compared to desktop access.

  • Facebook is still the number one platform with over 90% of the country’s online users but majority of active users are turning to Path (which is mobile only) as the main social platform to socialize with their friends.
  • Facebook seems to be seen as more of a nuisance, with many pages abusing  and bombarding their Facebook friends with tags and sales pitches etc.
  • Whereas Path, which had a 150 friend limit till recently, is seen as a more private and intimate platform.

 Find parts I, II & III here: 

Part I : How do Social Media styles differ by culture/nation?

Part II : Global Behaviors in Social Media

Part III : A view & unique characteristic of Social Media at World

Finally, I want to thank my dear friend Natascha Thomson CEO/Owner of Marketing Xlerator for being part of this blog series. It has been very inspiring for me as well as a great learning and networking opportunity.

And thank to all the participants from countries like :  Germany, Netherlands, UK, Austria, China, Spain, Greece, Australia, Guatemala, Belgium, New Zealand, Singapore, Canada, Indonesia and Perú.

JC Giraldo

 

Part 3 : A view & unique characteristic of social media at world

abril 22, 2014

Hi there,

This is part III of a blog series,which my mentor Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks.

How do social media styles differ by culture/nation?

Note:We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country(or region or culture,if you prefer),how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

Social Networking

 THE RESULTS PART III

Australia

Adel de Meyer Social Media Strategist at Mammoth & HootSuite Ambassador for Australia

Adel de Meyer

1.-Australians are very social by nature,hence why Australian users are one of the highest users of social media worldwide.For every hour an Australian spends online 14 minutes are spent on social sites,nine on entertainment and four minutes shopping online.

  • In fact Australians love social media so much that about one in 10 Australians(13 %) interrupt their love-making to check their social media accounts,according to a recent Galaxy survey commissioned by condom manufacturer Durex.
  • Facebook is a giant in Australia with 13,200,000 users followed by YouTube and then WordPress.
  • My opinion is that Australians love good entertainment,to give opinions and to make jokes.They have a great sense of humor and that shows throughout Social Media usage in Australia from comments,to advertising.

2.-Multi-screen behavior is now a daily habit for Australians

  • Social Media are accessed mainly at home by over 96% of Australians and about 34% of Australians accessed Social Media at work in 2013.
  • Aussies love photo and video sharing on Social Media as the second most done activity on Social.
  • A lot of humor shines through on Social Media platforms used by Aussies.

Guatemala

Regina Maria Castrejón Asturias,Communications Department at Archdiocesan Caritas- Guatemala

1.-In Guatemala, only a part of the population has access to Internet, these people, in majority are the young people.

  • The most used networks are Facebook and Twitter, Google as a social network (not as a search engine) is unknown for many.
  • Linkedin is used eg (socio-economic, segment A/B) to reach a labor market.

2.-Among the features to Guatemala in networks, we can say that it is a market with great growth.

  • Companies are beginning been making an effort to participate in social media(although there is much ignorance of how to do it, optimize it,for that will lead to effective results), digital marketing, is just beginning to develop.

Belgium

Sofie De Beule,Community Manager at Engagor:Social Media Management & Analitytics Tools

Sofie De Beule

1.-Belgians believe it’s really important to have their voice be heard on social media and take to it for social customer service.

2.-The use of social media is not really progressive in comparison to US users.

  • Belgians view social media more as a “free zone”.
  • They greatly appreciate transparency in any social media strategy.

Spain

Mariangeles Berna,Social Media Manager,digital newspaper Alicante Press

Mariangeles Berna Bernad

1.-For the last two years Spain is experiencing a time of change through social media.Companies need to have a presence to give their products more visibility.

  • Social media,also gives customers a way to contact companies directly for feedback.
  • In Spain companies have a greater presence on Facebook and Twitter.
  • Google+ and Pinterest are more utilized by sectors such as hospitality,tourism,these sectors use more marketing tools in order to reach a larger audience and generate more new ideas for their products.
  • Many companies are beginning to share their profile on LinkedIn’s network in order to become more known.

2.-In Spain people working in social media use is as a means to get support and help.

  • Through my individual as well as my colleagues experiences we can help people to become oriented in a number of networks,this way a person seeking help will find it more quickly and not get lost or confused as easily.

I hope you enjoy the post and you can reach the Part I here:Social Media Around the Globe-Same or Diferent?and the Part II here: Global Social Media Usage-Same or Diferent?

JC Giraldo

 

 


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