Archive for the ‘Bloggers’ category

Book : How to Work for Yourself by Bryan Cohen

junio 21, 2014

Hello !

I am writing this short post, because I get a sample book of Bryan Cohen on my Kindle  “How to work for yourself : 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog”

And then I thought it was important to write this short post with some points of chapter 1: The Extra Hour.

Bryan Cohen Book

Very important points to consider ( on my own opinion )  in our day to day!

  1. Skip the snooze button and train yourself to get up right away in the morning.
  2. If your business, book or blog is important to you, this will be incentive enough to wake up.
  3. Prepare everything you need for the morning ahead of time.
  4. A little less TV never hurt anybody.
  5. Save yourself the double-check by focusing the first time
  6. Eat a quick, cold and healthy breakfast ( My fav )
  7. You can save aprox five minutes per day if you opt for a cold & healthy breakfast with items such as fruit, cereal & proteins bars.
  8. Find wasted time in your morning, afternoon and evening hygiene activities ( No long shower !! )
  9. Keep your phone, tablet and laptop off as long as possible throughout your day.
  10. If you can keep the phone off or in your pocket when you’re walking instead of scrolling through who knows what, you’re likely to walk faster & keep your mind clear.
  11. Delegate a chore for favor, allowance or love.
  12. Answer your email only in the morning or everning.
  13. Go to bed five minutes earlier every day and get delivery for one meal a week.
  14. You get to treat yourself for all the hard work you’ve done.
  15. Be an emotional rock!

Not too late to start or keep doing 🙂 !!

Hope you enjoy the post,

JC Giraldo

II Part : Highlights from My Book 42 Rules for B2B Social Media Marketing

diciembre 9, 2013

Hi Everyone !

The first post was a great and I am glad that many people enjoyed,now I Finished My e-book  “42 Rules for B2B Social Media Marketing” , where my mentor and friend Natascha Thomson is co-author , and now I get my 20 Highlights.

Some words before start : I have to say the only way to learn is reading, sharing your own experiences for others to learn and improve their skills also, as in this case, I did and what I will continue doing.

Something I learned when I worked at Merck & Co., was: Take risks with prudenceand I did when wrote my first post about this book-guide and now I feel more sure of myself than before, and eager to continue learning,thanks Natascha!

42 Rules

Here we go, in no particular order:

  1. Branded communities are a great way to engage with your customers,partners and other interested parties.
  2. Your role as a Social Media Professional is to facilitate or engage in ( polite ) conversation
  3. Listen before you “speak”.Don’t barge into an online conversation withouth understanding the context.
  4. Using Social Media effectively allows you to build and cultivate relationships with buyers,influencers,
  5. Be Yourself,but be Yourself at work ( Not at a bar ),chatting with colleagues in a relaxed but professional manner
  6. Becoming a thought leader is a journey not a destination.
  7. Measuring the ROI of Everything you do in Social Media takes more time and money that it is worth.
  8. Being succesful globally on Social Media is a not as simple as translating a tweet or a blog into another language.In most cases,local social media requires an understanding of “how the locals tick”.
  9. Influencers are third parties who understand your space and offering and have a following that respects their opinion and in many cases will act on it.
  10. SEO its based on the content and SMO is based on the links to the content
  11. Identify where your target audience goes to get information and engage there.
  12. Make it easy for people to contact your company when they are ready to buy.Include links or icons for email,Twitter,Facebook,LinkedIn and any other channels your monitor.
  13. After the event,we wrote a blog post with a full transcript of all the questions that attendees asked      during the webinar,along with our answer.
  14. If you have multiple target auidiences,this is the time to decide who you want to focus on first.Especially,if you are just getting started with social media,start small.
  15. You need to change your process to make social media part of your job,not an add-on.
  16. …Companies are placing higher value on social media skills..
  17. In reality,social media is just another instrument in your marketing tools kit.Like every tool,you have to spend time to learn the basics and then gather real-word experience to apply is most effectively.
  18. Identify the most promising channel for your social media marketing activity.This is the place where you are most likely to reach your objetives….
  19. The most common social media outsourcing scenarios are:
    Listening,Strategy,Campaigns,Execution.
  20. The Journey of 1000 miles begins with a simple step..

Hope you guys enjoy mi compilation I’d add this from this book ,but not like Highlights : ” By reading this book, you ( Myself JC ) now have some basic tools to understand the conversations on social media…”

Ok..Have a great day  and remember : ” You will be the size of your thoughts”

JC Giraldo

Highlights from My Book 42 Rules for B2B Social Media Marketing

noviembre 25, 2013

Well, this is a short post but I’m sure will be very useful.

While it is true that even I end not to read ( I am 50 % ) my book 42 Rules for B2B Social Media Marketing, where my mentor and friend, Natascha Thomson is co-author.

I’ve scored some Highlights, which are important to me and I’m sure I’ll have many  when I finish the all the book on my tablet, via Kindle.

In this first opportunity, I made a compilation of 20 Highlights, in my opinión, very personal by the way, I found them important.

Here we go,and are not in order of importance, are randomly :

  1. ” Organizations have discovered that their customers know how to support each other better than their best service reps…”
  2. ” We are active in Social Media as Marketers,Educators and Speakers..”
  3. ” When we had our first meeting about writing this book,the first question we asked ourselves was , “Who is our audience?”.After some debate,we conclude that primary person is a Product Marketing Professional,Campaign Marketing Professional,Product Manager or other Marketing Professional who is familiar with traditional marketing and now is being asked to include Social Media Marketing into their mix…”
  4. ” Smarts Companies spend their time listening to the conversations customers are having with each other.This is what Social Media is really about it…”
  5. “…Marketers are more likely to agree than disagree that “content marketing is more important than advertsing…”
  6. ” P.O.S.T = People,Objetive,Strategy,Tactics/Tools.”
  7. ” The challenge is to align your Social Media content with your corporate tone while speaking in your own voice..”
  8. ” Blogging is a great way to start a dialogue with your customers,prospects,partners and fellow employees.”
  9. ” You can curate content on almost any Social plataform,blogs,Twitter,Facebook,Pinterest,etc..”
  10. ” Collaborate Using Wikis ..On a wiki ,any contributor can make a changes to the content or format .”
  11. ” When People go on your Twitter profile and click the “favorites” link they will see all the complimentary tweets about your product or service that you selected.”
  12. ” If you have compelling content,put it on your blog..”
  13. ” As with all marketing activities,Content is the King ..”
  14. ” Like in the real world,it requires ongoing engagement to build trust and respect..”
  15. ” When People thinh of Social Media,Facebook is often the first thing that comes to mind.For B2B marketing,with it’s multiple decision makers,there are may be better channels to invest your resources.”
  16. ” Be judicious with blog post,pherhaps one per week.”
  17. ” Remember there are always folks who know less than You do,so when in doubt,tweet it.One to five tweets per day will keep people watching your account.”
  18. ” Competitors can read everything about your customers and how well your products and solutions fare in market.”
  19. ” The Social behavior of mobile users creates a huge oportunity for brands and marketers to engage and capture readers,fans,followers,and leads.”
  20. ” The Goal is not to drive people to YouTube;it is to find people on YouTube and drive them to your website”.

I hope you have been useful, as they were for me, I promise to write a second post when I finish the book.

Enjoy !

JC Giraldo

The Attitude in Social Media

noviembre 9, 2012

Sir Winston Churchill said: “The Attitude is a little thing that makes a big difference “

On this famous phrase, I wanted to write today about the attitude of a person,  Beginner, Expert, or Guru, in Social Media.

According to Wikipedia, Attitude is defined as: Attitude is the act of a person, the behavior that an individual uses to do things. In this sense, one can say that it is his nature to act or behavior can also be considered as a form of social-character motivation therefore secondary motivation against biological, primary-type drives and action oriented towards specific goals and objectives.

In all things we do in daily life we must always we have attitude to do things now, in Social Media, which is the theme I’m writing, we have even more, at any level or skills about of tools that we have.

This attitude is based on the desire that we also learn, to teach, to share our skills and tips for others, just as they do with us our mentors or experts, even when time is always very valuable.

Something that I value in Social Media, is often contacted first people we’ve never met in person and yet, people help to others to improve on Twitter , Facebook Page, LinkedIn, Pinterest, Stumble Upon,Instagram.

The Proactivity of Social Media leaders to help beginners, is amazing, but even when we all know,that everything is in internet, but what makes the difference? Attitude.

Do not forget that one day we were all beginners and we always have something new to learn, that’s the most important thing in this business of Social Media.

I was lucky that some celebrities in the media, as Brian SolisDavid Meerman Scott, Pam Moore, Michael Stelzner and also some teachers of social media, as Niklas Myhr, Chapman University, Roberto Arancibia, Pacific University of Chile.

And other great entrepreneurs and mentors as Sarah Santacroce from Switzerland and Sarah Campbell of UK, or writers like Kyle Lacy or pherphaps CNN EXPRESS during the Presidential Election in United States.

And some celebrity like Marcia Cross, actress, Desperate Housewives, who had very kindly, of answering a tweet, about her birthplace here in Massachusetts.

They had and have good attitude to help, and had the time to answer me via email, Twitter or perhaps a post on Facebook, only with the intention of helping others to improve their skills, as was my case.

If one day you have many followers on Twitter, remember when you had none.

I want to end this post with something that I have received in a tweet:

Thank you, that was very kind of you. His attitude is just great, not many like you.

Juan Carlos Giraldo

Encontrando a Nuestro Mentor en Social Media..!!

octubre 10, 2012
Muchas veces cuando queremos empezar un proyecto ,nuestras ideas van de un lado a otro , tratando de encontrar la “idea perfecta” o preguntrandonos que hago?,que escribo? que Twitteo?? Con quien me contacto??Quien me ayuda? es normal tener estos sentimientos por que somos humanos y no nacemos sabiendo todo
Ok este es mi primer post en Español y saben que me lo recomendo justamente un experto que posteriormente se convirtio en mi Mentor,como es la vida ella es Ingles hablante ..Gracias  Sarah Campbell   !! de Inglaterra
Hay muchas opiniones ,por ejemplo tengo un mentor en Suiza ,otra Sarah, Sarah Santocroce, me dice ella que  toda su presencia online es en Ingles,pero habla con sus clientes en Aleman y Frances.
Con estos dos ejemplos decidi escribir mi post de hoy en mi lengua nativa.
Como encontre estas dos senoritas? : Navegando en mi cuenta de  Twitter, seguiendolas y analizando sus webs y sus post .
La verdad que quede muy satifecho ,pero No es facil ya que , hay muchos “mentores” en la Social Media y la verdad que encontrar a uno en el cual confiar es dificil,pero no imposible.
Algunos consejos que Yo podria dar a los principiantes como YO serian los siguientes:
  • No te desesperes por encontrar las cosas rapido .
  • Investiga a cada mentor ,y atrapa de cada uno lo mejor y mejoralo con tu propia idea
  • En mi opinion personal “no creas” en los mensajes directos  DM  que algunos “mentores”en el Twitter que te ofrecen el oro,recuerda que cada cosa toma tiempo.
  • Comparte No todo ,pero si lo que te parezca importante de compartir lo que ellos publican.
  • Si eres principiante, escoje 2 mentores,recuerda si tienes muchos no podras concentrarte ,ya que es mucha informacion.
  • Entusiasmo de ellos ,contagiate y veras los resultados
  • Lo mas importante PREGUNTA a ellos, siempre un feedback es importante para que tu mejores en tu proyecto
Es un Post corto pero espero que les haya gustado y no dejen de escribir , ahora pienso que debo escribir tanto en Ingles como Español…
Suerte !!
JC Giraldo

We The Beginners : How many Social Media Apps we should use?

junio 1, 2012

Hi Folks…Interesting Topic uh?…well we have a like a “Social Media Jungle“and is normal as Beginners that we are ..only we need focus in the “most” important….but….Meanwhile we learn every day more and know more our applications that we use day by day…and then take the next step for the others apps!

Here are some tips to avoid getting lost in the jungle….

  • As future experts will be, Yes! we need know about most apps we have, not experts way, but it is important in a conversation, knowing that they “exist”.
  • Know much more focus on our apps that we use everyday , the tools that they give us and how to use these tools.
  • Commitment to ourselves to provide good information.
  • I think we need only use the 4 most important that we consider in our Social Media World  ( we are beginners ,step by step we can go , we don’t need RUN !! )
  • Choose the target ,don’t have sense if put all our efforts  in fashion, medicine,clothes etc., when we just want to Marketing or other topic.
  • Read
  • Some interesting newspaper subscriptions online to share relevant information, such as New York Times, Boston Globe, Forbes, etc
  • Share our information with our friends,siblings,relatives or coworkers,that way you will not feel “frustrated” if you do not have followers, remember we are beginners.
  • Join our 4 most important apps on HootSuite, or Tweedeck and perhaps have ShareThis, could be interesting.
  • Oh…go to some Social Media Camp you will learn a lot,if you don’t have money ,maybe look your topic in Meetup .

Ok..Dear Folks…I’m beginner like You so maybe I need feeback for this post,please if you have let me know !!

I wanted share this because in the beginning is sometimes a bit difficult ,but with tips of many people and feedback you will find the best way..I’m in this way !!..

Enjoy my post and follow me in my favorites for this moment : Facebook,Twitter,LinkedIn,WordPress,Pinterest 

JC Giraldo

Blogs,Blogging & Bloggers

mayo 29, 2012

I am reading the book by David Meerman Scott “The New Rules of Marketing & PR” – third edition, he writes in one of its chapters about us bloggers and our world.

So I decided to write a little post about our world..

I think all of us, in contrast, the NON-Blog, we are communicators for excellence in a different way, writing or speaking, we show our own experiences or things that fascinate us..

Technology helps us communicate more and more, something that is surprising is that those people within them have or had the skills of journalists, but for various reasons, either because they are timid in real life or not find the “issue” could not communicate with the blogosphere.

Now many of those we called timid, are amazing bloggers and of them we learn a lot from them.

Blogger not be determined how many blog we post – If you have other opinion please let me know maybe i need improve more -Thank You!

This is how committed we are to the world “outsite” waiting for something interesting to share with others.

I also think it’s part of being responsible and not “play” with our target audience, have a responsibility to schedule in our daily walk and pause to share our ideas.

Many people make money with blogs, but as an expert once said in an email: JC, everything is step by step, first started as an amateur and then professional and then expert…well now I’m Amateur..

Many times we get frustrated and say that “no one” “follow me”..Ok.. ask ourselves, as did I, I am writing the right topic?, I’m writing an interesting topic?, I’m helping, to the blogosphere? My Template is serious, for my audience?

When we find the answers is then that our blog will change…

something I always keep in mind is to accept positive and negative comments, that’s what we are exposed, then the negative things Let’s get the very best to make them a new weapon to communicate.

Blogfriend hope you like my post I am not an expert in social media and I’m starting  in the blogosphere, I bought the book “WordPress” for Dummies by Lisa Sabin-Wilson , I’m not be afraid to read it .. 🙂

Remember :  If no one follows you…Another will follow you

JC Giraldo


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