Archive for the ‘Brands’ category

II Part : Highlights from My Book 42 Rules for B2B Social Media Marketing

diciembre 9, 2013

Hi Everyone !

The first post was a great and I am glad that many people enjoyed,now I Finished My e-book  “42 Rules for B2B Social Media Marketing” , where my mentor and friend Natascha Thomson is co-author , and now I get my 20 Highlights.

Some words before start : I have to say the only way to learn is reading, sharing your own experiences for others to learn and improve their skills also, as in this case, I did and what I will continue doing.

Something I learned when I worked at Merck & Co., was: Take risks with prudenceand I did when wrote my first post about this book-guide and now I feel more sure of myself than before, and eager to continue learning,thanks Natascha!

42 Rules

Here we go, in no particular order:

  1. Branded communities are a great way to engage with your customers,partners and other interested parties.
  2. Your role as a Social Media Professional is to facilitate or engage in ( polite ) conversation
  3. Listen before you “speak”.Don’t barge into an online conversation withouth understanding the context.
  4. Using Social Media effectively allows you to build and cultivate relationships with buyers,influencers,
  5. Be Yourself,but be Yourself at work ( Not at a bar ),chatting with colleagues in a relaxed but professional manner
  6. Becoming a thought leader is a journey not a destination.
  7. Measuring the ROI of Everything you do in Social Media takes more time and money that it is worth.
  8. Being succesful globally on Social Media is a not as simple as translating a tweet or a blog into another language.In most cases,local social media requires an understanding of “how the locals tick”.
  9. Influencers are third parties who understand your space and offering and have a following that respects their opinion and in many cases will act on it.
  10. SEO its based on the content and SMO is based on the links to the content
  11. Identify where your target audience goes to get information and engage there.
  12. Make it easy for people to contact your company when they are ready to buy.Include links or icons for email,Twitter,Facebook,LinkedIn and any other channels your monitor.
  13. After the event,we wrote a blog post with a full transcript of all the questions that attendees asked      during the webinar,along with our answer.
  14. If you have multiple target auidiences,this is the time to decide who you want to focus on first.Especially,if you are just getting started with social media,start small.
  15. You need to change your process to make social media part of your job,not an add-on.
  16. …Companies are placing higher value on social media skills..
  17. In reality,social media is just another instrument in your marketing tools kit.Like every tool,you have to spend time to learn the basics and then gather real-word experience to apply is most effectively.
  18. Identify the most promising channel for your social media marketing activity.This is the place where you are most likely to reach your objetives….
  19. The most common social media outsourcing scenarios are:
    Listening,Strategy,Campaigns,Execution.
  20. The Journey of 1000 miles begins with a simple step..

Hope you guys enjoy mi compilation I’d add this from this book ,but not like Highlights : ” By reading this book, you ( Myself JC ) now have some basic tools to understand the conversations on social media…”

Ok..Have a great day  and remember : ” You will be the size of your thoughts”

JC Giraldo

Highlights from My Book 42 Rules for B2B Social Media Marketing

noviembre 25, 2013

Well, this is a short post but I’m sure will be very useful.

While it is true that even I end not to read ( I am 50 % ) my book 42 Rules for B2B Social Media Marketing, where my mentor and friend, Natascha Thomson is co-author.

I’ve scored some Highlights, which are important to me and I’m sure I’ll have many  when I finish the all the book on my tablet, via Kindle.

In this first opportunity, I made a compilation of 20 Highlights, in my opinión, very personal by the way, I found them important.

Here we go,and are not in order of importance, are randomly :

  1. ” Organizations have discovered that their customers know how to support each other better than their best service reps…”
  2. ” We are active in Social Media as Marketers,Educators and Speakers..”
  3. ” When we had our first meeting about writing this book,the first question we asked ourselves was , “Who is our audience?”.After some debate,we conclude that primary person is a Product Marketing Professional,Campaign Marketing Professional,Product Manager or other Marketing Professional who is familiar with traditional marketing and now is being asked to include Social Media Marketing into their mix…”
  4. ” Smarts Companies spend their time listening to the conversations customers are having with each other.This is what Social Media is really about it…”
  5. “…Marketers are more likely to agree than disagree that “content marketing is more important than advertsing…”
  6. ” P.O.S.T = People,Objetive,Strategy,Tactics/Tools.”
  7. ” The challenge is to align your Social Media content with your corporate tone while speaking in your own voice..”
  8. ” Blogging is a great way to start a dialogue with your customers,prospects,partners and fellow employees.”
  9. ” You can curate content on almost any Social plataform,blogs,Twitter,Facebook,Pinterest,etc..”
  10. ” Collaborate Using Wikis ..On a wiki ,any contributor can make a changes to the content or format .”
  11. ” When People go on your Twitter profile and click the “favorites” link they will see all the complimentary tweets about your product or service that you selected.”
  12. ” If you have compelling content,put it on your blog..”
  13. ” As with all marketing activities,Content is the King ..”
  14. ” Like in the real world,it requires ongoing engagement to build trust and respect..”
  15. ” When People thinh of Social Media,Facebook is often the first thing that comes to mind.For B2B marketing,with it’s multiple decision makers,there are may be better channels to invest your resources.”
  16. ” Be judicious with blog post,pherhaps one per week.”
  17. ” Remember there are always folks who know less than You do,so when in doubt,tweet it.One to five tweets per day will keep people watching your account.”
  18. ” Competitors can read everything about your customers and how well your products and solutions fare in market.”
  19. ” The Social behavior of mobile users creates a huge oportunity for brands and marketers to engage and capture readers,fans,followers,and leads.”
  20. ” The Goal is not to drive people to YouTube;it is to find people on YouTube and drive them to your website”.

I hope you have been useful, as they were for me, I promise to write a second post when I finish the book.

Enjoy !

JC Giraldo

Encontrando a Nuestro Mentor en Social Media..!!

octubre 10, 2012
Muchas veces cuando queremos empezar un proyecto ,nuestras ideas van de un lado a otro , tratando de encontrar la “idea perfecta” o preguntrandonos que hago?,que escribo? que Twitteo?? Con quien me contacto??Quien me ayuda? es normal tener estos sentimientos por que somos humanos y no nacemos sabiendo todo
Ok este es mi primer post en Español y saben que me lo recomendo justamente un experto que posteriormente se convirtio en mi Mentor,como es la vida ella es Ingles hablante ..Gracias  Sarah Campbell   !! de Inglaterra
Hay muchas opiniones ,por ejemplo tengo un mentor en Suiza ,otra Sarah, Sarah Santocroce, me dice ella que  toda su presencia online es en Ingles,pero habla con sus clientes en Aleman y Frances.
Con estos dos ejemplos decidi escribir mi post de hoy en mi lengua nativa.
Como encontre estas dos senoritas? : Navegando en mi cuenta de  Twitter, seguiendolas y analizando sus webs y sus post .
La verdad que quede muy satifecho ,pero No es facil ya que , hay muchos “mentores” en la Social Media y la verdad que encontrar a uno en el cual confiar es dificil,pero no imposible.
Algunos consejos que Yo podria dar a los principiantes como YO serian los siguientes:
  • No te desesperes por encontrar las cosas rapido .
  • Investiga a cada mentor ,y atrapa de cada uno lo mejor y mejoralo con tu propia idea
  • En mi opinion personal “no creas” en los mensajes directos  DM  que algunos “mentores”en el Twitter que te ofrecen el oro,recuerda que cada cosa toma tiempo.
  • Comparte No todo ,pero si lo que te parezca importante de compartir lo que ellos publican.
  • Si eres principiante, escoje 2 mentores,recuerda si tienes muchos no podras concentrarte ,ya que es mucha informacion.
  • Entusiasmo de ellos ,contagiate y veras los resultados
  • Lo mas importante PREGUNTA a ellos, siempre un feedback es importante para que tu mejores en tu proyecto
Es un Post corto pero espero que les haya gustado y no dejen de escribir , ahora pienso que debo escribir tanto en Ingles como Español…
Suerte !!
JC Giraldo

We The Beginners : How many Social Media Apps we should use?

junio 1, 2012

Hi Folks…Interesting Topic uh?…well we have a like a “Social Media Jungle“and is normal as Beginners that we are ..only we need focus in the “most” important….but….Meanwhile we learn every day more and know more our applications that we use day by day…and then take the next step for the others apps!

Here are some tips to avoid getting lost in the jungle….

  • As future experts will be, Yes! we need know about most apps we have, not experts way, but it is important in a conversation, knowing that they “exist”.
  • Know much more focus on our apps that we use everyday , the tools that they give us and how to use these tools.
  • Commitment to ourselves to provide good information.
  • I think we need only use the 4 most important that we consider in our Social Media World  ( we are beginners ,step by step we can go , we don’t need RUN !! )
  • Choose the target ,don’t have sense if put all our efforts  in fashion, medicine,clothes etc., when we just want to Marketing or other topic.
  • Read
  • Some interesting newspaper subscriptions online to share relevant information, such as New York Times, Boston Globe, Forbes, etc
  • Share our information with our friends,siblings,relatives or coworkers,that way you will not feel “frustrated” if you do not have followers, remember we are beginners.
  • Join our 4 most important apps on HootSuite, or Tweedeck and perhaps have ShareThis, could be interesting.
  • Oh…go to some Social Media Camp you will learn a lot,if you don’t have money ,maybe look your topic in Meetup .

Ok..Dear Folks…I’m beginner like You so maybe I need feeback for this post,please if you have let me know !!

I wanted share this because in the beginning is sometimes a bit difficult ,but with tips of many people and feedback you will find the best way..I’m in this way !!..

Enjoy my post and follow me in my favorites for this moment : Facebook,Twitter,LinkedIn,WordPress,Pinterest 

JC Giraldo

The 3 Big….They are?

mayo 21, 2012

So The Social Media have a lot of Info !!….After reading and discussing yesterday to some experts in Social Media..Many agree that The Big 3 monsters of  Social Media are: Facebook, Twitter and LinkedIn.
I believe that if they are, however, I think Google +, could soon join them, well, personally I do not use Google +….Really, until now I wonder why not use Google +?

Each of the Big 3 are leaders… 

Facebook, tops by far the leader, with 750 million active users worldwide, according to CNET site, in the case of Facebook has a mixture of sharing our personal experiences, and also something that in some pages and saw that people uses it as a “Blog”, I think you should not give any such use; other point is Biz on FB watch this video  Facebook for business, and other things we all already know, every day more to surprise us all..! LIKE !

Twitter :  Micro-Blog, excellent, really, I love my Twitter, is very fast and you connect with the world, with only 140 characters, you have to think fast and make your idea or your story.
It has many tools, such as Tweedeck which is a good platform to “join” a, The Big 3 and Twitpic is also excellent for your pics , so You do not have Twitter yet? Follow me 🙂

Some expert Twitter say it has already 360 million users

LinkedIn: Awesome !! I use it to contact my former co-workers, or some Twitter followers…It has excellent tools..LinkedInhelps you showcase your skills in the business world and work and also as a job seeker, it is important that you join groups that are related to the field of job you have or like, I recommend as my mentors join LinkedIn groups already created, and share your experiences or create your own,Polls are awesome also,  I DID !!! I want share with you this video from my mentor Sarah Santacroce.

LinkedIn, all connections respect the opinions of each and discrepancies in the discussions, Linkedin has 100 million members.

The most beautiful of this fascinating field of Social Media is that The Big 3, maybe shared with a single click, things you wrote or news we have, in one way or another,  the three are together and depend on each other also..

And I always carry with me to the Big 3  You see  :

Ok..I hope you like this information for some beginners like me….

The most important thing is to try, if you can not try you never know..Share on:                             

JC Giraldo

 


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