Archive for the ‘comunication’ category

Recap Inbound#14 HubSpot : The Best Templates

septiembre 27, 2014

I had the great opportunity to attend the inbound 14 here in Boston organized by HubSpot.

This is a short post in which I am sharing the best templates ( my opinion ) from some of the experts during their keynotes .

Inbound Experts

 

David Meerman Scott is a well-known social media marketing speaker and leader, I can say that he inspiring me on my social media and inbound marketing work.

He had great templates, but for me was those :  “Social Networking is like Exercise” and  “The biggest comunications revolution in human history means your market place has changed”

Learn more about David M. Scott and his books , here

 

David M. Scott , Keynote Inbound 14

Guy Kawasaki is the chief evangelist of Canva, and used to work at Apple , he had a Keynote during the open of the #Inbound14 : 10 Marketing Lessons from Steve Jobs”, to me a very good template was this, the number 8  : Value ≠ Price and I think apply to all kind of the professionals fields.

Guy Kawasaki, Keynote Inbound 14

Chris Brogan is  CEO of Owner Media Group, Inc , Brogan provides education and tools to help you make your life and your business thrive.

His keynote was very interesting and he spoke  about How to use Content Marketing and Social Networks” and my favorite template what we have to do with our content marketing , was this :

  1. Solve problems
  2. Provide recipes
  3. Encourage action
  4. Apply hooks.

Chris Brogan, Keynote Inbound 14

 

Dharmesh Shah, is co-founder and CTO of HubSpot and during his keynote, he shared very good concepts about of the importance of Inbound Marketing and business:

“Growth doesn’t magically appear…You need a plan” and “Inbound Marketing …create leverage”

Dharmesh Shah, Keynote Inbound 14

 

Simon Sinek is an author best known for popularizing the concept of “the golden circle” and to “Start With Why”, and during his keynote emphasized about the role of the great leader (CEO ‘s , etc ), during his keynote was very encouraging and positive, which is very important in business and in real life too, and here his best quote : “Don’t Be Selfish”

Simon Sinek, Keynote Inbound 14

Is a compilation from from my view, I hope will be inspiring for you too!

Inbound 14

 

 

Social Media Women : There You Go !

febrero 6, 2014
Hi there !
 
I want to start this post by mentioning that I do not believe machismo still exists, it is completely behavior of the caveman era.
 
Ok… what encouraged me to write this post ? Short and concise…
 
Since I started in the world of Social Media, I found many experts  in different topics like:Twitter, Pinterest, Facebook, LinkedIn, Blogs, Google Plus and the result : Many skilled women on these topics.
 
Importantly, something which caught my attention and I would like to emphasize is women’s predisposition to help – with tips, posts, books, tweets, etc – always with good intentions, try to satisfy their clients, in this case: ME
 I think aI believe this to be a genetic disposition, really !
Women
 
Now I  “follow” many of these women and we have even become “Social Media Friends”, or mentor,  from which we share common interests and I continue learning from them.
 
This is something I wanted to highlight in this post and give thanks for, because, thanks to most of these WomenPreneurs, now I am able to get faster results in Social Media.
 
I want to especially thank all women that help me to improve everyday, no matter the language, or the country, really I feel so happy for your help ladies !
 
I hope you like this post!
 
JC Giraldo

 

 

 

Guest Post : ” 10 Twitter Screw Ups ” by Ioanna Aggelidaki

enero 25, 2014

Hi  There  !

Today is a very special day, because , I have my first guest on my blog in English.

She is from Greece !!!

Thanks to My Greek blogger friend : Ioanna Aggelidaki  , for her kindness in sharing  this post about  Twitter  !

Thank you Ioanna , You Rock !

10 Twitter Screw Ups

Life on Twitter can be harsh… 

Designed to be global and fast paced, Twitter users decide whether or not to follow someone within seconds. Most of the times people won’t “Go to your full profile” to analyse you, read your tweets, check your links, try to understand what kind of person you are and theeen decide whether to follow you. Nope.

It’s only a matter of seconds for you to impress others and convince them to click on that “Follow” button.

The reasons why people follow others may vary, still there are some very clear assumptions why people chose not to follow you or -if they already did that mistake- unfollow you…

 

1. You are an egg

Twitter empty profile

Having no profile picture whatsoever is like having no face. Would you go out for a coffee in real life with someone who has no face? (don’t answer that) Twitter gives very little opportunity to people to express themselves in a visual way and your twitter profile picture and background is one of them. So take into consideration the twitter timeline dimensions and get yourself out there.

2. Your profile is private

Twitter is a busy street, don’t be locked inside your home. Honestly now, time to come out of the twitter closet.

3. You are boring

clever twitter bio

Along with your profile and cover picture, one of the first things I notice in a twitter profile is the bio. I understand that writing a cool bio is tough, there are all those things that need to be said in only 140 characters… Keep in mind that your twitter bio is just a tiny part of your online self, use it well to attract people into wanting to get to know you better, introduce yourself and let your personality shine! How? Well, for starters please don’t write your bio in the third person… You are not Don Draper, don’t be pompous. Keep it short and interesting, tell me about your professional self if you like but also give me something I can relate to, something about you I may remember. Or just be funny, that always works.

4. You are full of it

Twitter is indeed full of social media Gurus and Experts and Kings and Queens. To begin with, there is no such thing as a Social Media Expert only because social trends run at the speed of light so one moment you are an expert and the next you aren’t. What these words really do is make you look arrogant and too much into yourself. There are other, more creative and down to earth words and phrases to describe yourself as part of the social media world.

5. You are too serious

Twitter is a great place to engage in conversations as it gives you the opportunity to talk directly to people. There are so many articles on how to engage people into chatting with you, how to craft your tweets perfectly to lure people into conversation. And after all that hard work people start chatting with you, and you just go and be a Diva/know it all/King of the world. Oh please… Lighten up a little! Don’t take yourself too seriously, be friendly and humorous. Too much formality comes down to monotony, loosen that tie!

6. You are a bot

you are a bot
Here is a hint: You want to know who is interested in tweets like “the daily something is out” or “12 people followed me and 13 people unfollowed me” ? No one. Firstly I don’t care how many people followed or unfollowed you, this is your inside information. And secondly it’s pretty clear to me that these are bot tweets, so obviously you have let services auto tweet on your behalf. Twitter is the place to talk, engage in conversations, people want to hear you voice, make sure they are interacting with a person who has an opinion, who is genuine and real.

7. You are never there

There is a twitter button called “@Connect” by using that you are able to check whether someone has followed you, mentioned you or interacted with you in any way. Please use it once in a while. Not paying any attention to people interacting with you is so frustrating! Imaging this, you are walking on the street and you just saw someone you (think you) know. You smile, raise your hand, wave hello and he just passes you by. That’s the feeling.

8. You are spammy

promotional twitter DM
If you are selling something then please let me know it in advance so that I won’t follow you. I am being harsh but that’s the painful truth, if you’re using Twitter to sell something in a crude manner, people wont follow you. It’s one thing to kindly promote your business in a user-friendly way and another to be all about the hard sale. We all see enough unwelcome advertising on a daily basis, it doesn’t have to invade our Twitter streams. Same goes for promotional direct messages. We have just met, for God’s sakes don’t try to sell me stuff!

9. You are needy

“Please follow me” or “Please retweet” can actually get worse… If you start screaming at me! “PLEASE RETWEET”. Odds are: 1. I won’t retweet 2. I won’t follow.

10. Sorry what?

Tweets are limited to 140 characters, that can be annoying I know. How about you rephrase what you have in mind and stop cutting every single word in half or erasing every vowel? I really don’t have a crystal ball you know!

We all mess up online and that’s not just fine, it’s a great way to learn how to be awesome.

You don’t even need to write all these notes down, all you need to remember when you are on Twitter (or online generally) is to be you and act the way you would in real life. Keep it real.

You can reach to Ioanna Aggelidaki on these links :

Blog : Life PortOfolio

Twitter  : @iaggelidaki

II Part : Highlights from My Book 42 Rules for B2B Social Media Marketing

diciembre 9, 2013

Hi Everyone !

The first post was a great and I am glad that many people enjoyed,now I Finished My e-book  “42 Rules for B2B Social Media Marketing” , where my mentor and friend Natascha Thomson is co-author , and now I get my 20 Highlights.

Some words before start : I have to say the only way to learn is reading, sharing your own experiences for others to learn and improve their skills also, as in this case, I did and what I will continue doing.

Something I learned when I worked at Merck & Co., was: Take risks with prudenceand I did when wrote my first post about this book-guide and now I feel more sure of myself than before, and eager to continue learning,thanks Natascha!

42 Rules

Here we go, in no particular order:

  1. Branded communities are a great way to engage with your customers,partners and other interested parties.
  2. Your role as a Social Media Professional is to facilitate or engage in ( polite ) conversation
  3. Listen before you “speak”.Don’t barge into an online conversation withouth understanding the context.
  4. Using Social Media effectively allows you to build and cultivate relationships with buyers,influencers,
  5. Be Yourself,but be Yourself at work ( Not at a bar ),chatting with colleagues in a relaxed but professional manner
  6. Becoming a thought leader is a journey not a destination.
  7. Measuring the ROI of Everything you do in Social Media takes more time and money that it is worth.
  8. Being succesful globally on Social Media is a not as simple as translating a tweet or a blog into another language.In most cases,local social media requires an understanding of “how the locals tick”.
  9. Influencers are third parties who understand your space and offering and have a following that respects their opinion and in many cases will act on it.
  10. SEO its based on the content and SMO is based on the links to the content
  11. Identify where your target audience goes to get information and engage there.
  12. Make it easy for people to contact your company when they are ready to buy.Include links or icons for email,Twitter,Facebook,LinkedIn and any other channels your monitor.
  13. After the event,we wrote a blog post with a full transcript of all the questions that attendees asked      during the webinar,along with our answer.
  14. If you have multiple target auidiences,this is the time to decide who you want to focus on first.Especially,if you are just getting started with social media,start small.
  15. You need to change your process to make social media part of your job,not an add-on.
  16. …Companies are placing higher value on social media skills..
  17. In reality,social media is just another instrument in your marketing tools kit.Like every tool,you have to spend time to learn the basics and then gather real-word experience to apply is most effectively.
  18. Identify the most promising channel for your social media marketing activity.This is the place where you are most likely to reach your objetives….
  19. The most common social media outsourcing scenarios are:
    Listening,Strategy,Campaigns,Execution.
  20. The Journey of 1000 miles begins with a simple step..

Hope you guys enjoy mi compilation I’d add this from this book ,but not like Highlights : ” By reading this book, you ( Myself JC ) now have some basic tools to understand the conversations on social media…”

Ok..Have a great day  and remember : ” You will be the size of your thoughts”

JC Giraldo

Highlights from My Book 42 Rules for B2B Social Media Marketing

noviembre 25, 2013

Well, this is a short post but I’m sure will be very useful.

While it is true that even I end not to read ( I am 50 % ) my book 42 Rules for B2B Social Media Marketing, where my mentor and friend, Natascha Thomson is co-author.

I’ve scored some Highlights, which are important to me and I’m sure I’ll have many  when I finish the all the book on my tablet, via Kindle.

In this first opportunity, I made a compilation of 20 Highlights, in my opinión, very personal by the way, I found them important.

Here we go,and are not in order of importance, are randomly :

  1. ” Organizations have discovered that their customers know how to support each other better than their best service reps…”
  2. ” We are active in Social Media as Marketers,Educators and Speakers..”
  3. ” When we had our first meeting about writing this book,the first question we asked ourselves was , “Who is our audience?”.After some debate,we conclude that primary person is a Product Marketing Professional,Campaign Marketing Professional,Product Manager or other Marketing Professional who is familiar with traditional marketing and now is being asked to include Social Media Marketing into their mix…”
  4. ” Smarts Companies spend their time listening to the conversations customers are having with each other.This is what Social Media is really about it…”
  5. “…Marketers are more likely to agree than disagree that “content marketing is more important than advertsing…”
  6. ” P.O.S.T = People,Objetive,Strategy,Tactics/Tools.”
  7. ” The challenge is to align your Social Media content with your corporate tone while speaking in your own voice..”
  8. ” Blogging is a great way to start a dialogue with your customers,prospects,partners and fellow employees.”
  9. ” You can curate content on almost any Social plataform,blogs,Twitter,Facebook,Pinterest,etc..”
  10. ” Collaborate Using Wikis ..On a wiki ,any contributor can make a changes to the content or format .”
  11. ” When People go on your Twitter profile and click the “favorites” link they will see all the complimentary tweets about your product or service that you selected.”
  12. ” If you have compelling content,put it on your blog..”
  13. ” As with all marketing activities,Content is the King ..”
  14. ” Like in the real world,it requires ongoing engagement to build trust and respect..”
  15. ” When People thinh of Social Media,Facebook is often the first thing that comes to mind.For B2B marketing,with it’s multiple decision makers,there are may be better channels to invest your resources.”
  16. ” Be judicious with blog post,pherhaps one per week.”
  17. ” Remember there are always folks who know less than You do,so when in doubt,tweet it.One to five tweets per day will keep people watching your account.”
  18. ” Competitors can read everything about your customers and how well your products and solutions fare in market.”
  19. ” The Social behavior of mobile users creates a huge oportunity for brands and marketers to engage and capture readers,fans,followers,and leads.”
  20. ” The Goal is not to drive people to YouTube;it is to find people on YouTube and drive them to your website”.

I hope you have been useful, as they were for me, I promise to write a second post when I finish the book.

Enjoy !

JC Giraldo

What’s going on with the conversations? Technology or….Us?

julio 8, 2013

After thinking and observing the behavior of many people around me, (I myself also, I did and no anymore ) in different places, such as restaurants, cinemas, trains, buses, streets, hospitals, beach, cars, etc..

I decided to write this little post about how technology affects our lives..Ok…Here we go 🙂

I am a tech lover & smartphones, and I am Social Media Guy, but honestly, What’s going on with the conversations ?

I have seen this picture below, many times in real life : father, mother & children, couples, friends, etc, without speaking or sharing anything, only with fingers on the SCREEN !!!, is pathetic and insane for relationships .201305061352410.celulares-en-restaurantes

I did also..No anymore…!!

Conversation is the secret of all relationship, is the key, friendship, etc, etc. and tech help when really we need it…

In this case, I mean, when we are sharing in person and real life – time with our social circle, family or work…we SHOULD NOT do it.

I think it’s disrespectful, rude, and we “lose” also the MAIN Goal of the meeting, which is the conversation and share good times !!

I am ready to buy the book by Sherry Turkle‘s “Alone Togheter” , where she explains: why we expect so much from technology and less from each other.

Is a short post but hope it helps…

Enjoy and stop the check-in, because is a Addiction, read here

JC Giraldo


A %d blogueros les gusta esto: