Archive for the ‘Curator’ category

5 Visionaries : The 2015 Marketing Predictions

noviembre 25, 2014

Throughout 2014, content marketing was a principal player in many organizations. Many experts, leaders, CEO’s, CMO’s, etc., said that the results they obtained from this were very effective, and they will also be relevant for years to come.

These results are shown in the next infographic of Wheelhouse Advisor: 10 Marketing Predictions for 2015.
The article also explains the following points:
  • Content Marketing continue rising in popularity
  • Marketing software adquisions are increasing
  • Personalization
  • Increase focus in mobile

 

10-Predictions-for-2015-draft-4

 

It is also very interesting to see how many marketing agencies show that mobile will play an important role as well. According to an eMarketer article, Mobile Search Market Too Big for Test-and-Learn, It is predicted that nearly 130 million US consumers will search via mobile phones using apps in the next four years.

The growing population of mobile searchers, coupled with changes made to algorithms and advertising platforms, have forced marketers to include mobile-specific tactics in their search engine optimization (SEO) and search engine marketing (SEM) strategies. But marketers need to brace themselves for another wave of change: Consumers are increasingly conducting vertical searches in category-specific apps, not mobile search engines.
Mobile Search Market Too Big for Test-and-Learn

Troughout the years, the predictions have always been very important in business, but have numbers. As my former boss at Merck always said : Numbers are Numbers.

However, he always told me : Juan Carlos : Opinion leaders are a very important key in any business that you want to start, and he was right. He was a very influential person to me, and of course I have to mention his name : Oscar Ferenczi.

I have always been believer that the biggest factor in our professional development is the knowledge that we learn from experts in various fields, and that predictions are always very important and will continue to be important.

All of this being said, I decided write this article titled “Visionaries : The 2015 Marketing Predictions”, in which visionaries, leaders, thinkers and experts in marketing world share their predictions for 2015.
I wanted to do this differently.  Rather than write and write, I had an idea.  I should ask them what they think about the predictions for 2015, and as expected, they are now sharing with us their thoughts.

The following quotes are from professionals in my network whom have had a great influence on myself and others in this professions including social business, social media marketing, digital marketing, coaching, etc.

Natascha Thomson

CEO, MarketingXlerator, Silicon Valley, US

@NaThomson

Natascha Thomson Quote

Randy Milanovic

Principal, Kayak Online Marketing, Calgary, Canada

@Kayak360

Randy Milanovic Quote

Greg Cooper

Marketing Coach, Front of Mind Coaching, Bristol, UK

@LinkedInCoachUK

Greg Cooper

Jesus Hoyos

Co-Founder, Solvis Consulting, Miami, US

@jesus_hoyos

Jesus Hoyos

 

Ioanna Aggelidaki

Founder & Marketing Manager, Vound app, United Arab Emirates

@iangelidaki

ioanna aggelidakis

I wanted say thank you to our wonderful participants who took the time to share their experience with all of us.

I personally learn a lot from you guys. Gracias.

Juan Carlos Giraldo

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Recap Inbound#14 HubSpot : The Best Templates

septiembre 27, 2014

I had the great opportunity to attend the inbound 14 here in Boston organized by HubSpot.

This is a short post in which I am sharing the best templates ( my opinion ) from some of the experts during their keynotes .

Inbound Experts

 

David Meerman Scott is a well-known social media marketing speaker and leader, I can say that he inspiring me on my social media and inbound marketing work.

He had great templates, but for me was those :  “Social Networking is like Exercise” and  “The biggest comunications revolution in human history means your market place has changed”

Learn more about David M. Scott and his books , here

 

David M. Scott , Keynote Inbound 14

Guy Kawasaki is the chief evangelist of Canva, and used to work at Apple , he had a Keynote during the open of the #Inbound14 : 10 Marketing Lessons from Steve Jobs”, to me a very good template was this, the number 8  : Value ≠ Price and I think apply to all kind of the professionals fields.

Guy Kawasaki, Keynote Inbound 14

Chris Brogan is  CEO of Owner Media Group, Inc , Brogan provides education and tools to help you make your life and your business thrive.

His keynote was very interesting and he spoke  about How to use Content Marketing and Social Networks” and my favorite template what we have to do with our content marketing , was this :

  1. Solve problems
  2. Provide recipes
  3. Encourage action
  4. Apply hooks.

Chris Brogan, Keynote Inbound 14

 

Dharmesh Shah, is co-founder and CTO of HubSpot and during his keynote, he shared very good concepts about of the importance of Inbound Marketing and business:

“Growth doesn’t magically appear…You need a plan” and “Inbound Marketing …create leverage”

Dharmesh Shah, Keynote Inbound 14

 

Simon Sinek is an author best known for popularizing the concept of “the golden circle” and to “Start With Why”, and during his keynote emphasized about the role of the great leader (CEO ‘s , etc ), during his keynote was very encouraging and positive, which is very important in business and in real life too, and here his best quote : “Don’t Be Selfish”

Simon Sinek, Keynote Inbound 14

Is a compilation from from my view, I hope will be inspiring for you too!

Inbound 14

 

 

Book : How to Work for Yourself by Bryan Cohen

junio 21, 2014

Hello !

I am writing this short post, because I get a sample book of Bryan Cohen on my Kindle  “How to work for yourself : 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog”

And then I thought it was important to write this short post with some points of chapter 1: The Extra Hour.

Bryan Cohen Book

Very important points to consider ( on my own opinion )  in our day to day!

  1. Skip the snooze button and train yourself to get up right away in the morning.
  2. If your business, book or blog is important to you, this will be incentive enough to wake up.
  3. Prepare everything you need for the morning ahead of time.
  4. A little less TV never hurt anybody.
  5. Save yourself the double-check by focusing the first time
  6. Eat a quick, cold and healthy breakfast ( My fav )
  7. You can save aprox five minutes per day if you opt for a cold & healthy breakfast with items such as fruit, cereal & proteins bars.
  8. Find wasted time in your morning, afternoon and evening hygiene activities ( No long shower !! )
  9. Keep your phone, tablet and laptop off as long as possible throughout your day.
  10. If you can keep the phone off or in your pocket when you’re walking instead of scrolling through who knows what, you’re likely to walk faster & keep your mind clear.
  11. Delegate a chore for favor, allowance or love.
  12. Answer your email only in the morning or everning.
  13. Go to bed five minutes earlier every day and get delivery for one meal a week.
  14. You get to treat yourself for all the hard work you’ve done.
  15. Be an emotional rock!

Not too late to start or keep doing 🙂 !!

Hope you enjoy the post,

JC Giraldo


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