Archive for the ‘Guest Post’ category

The Big Boy Principle of Innovative Service by @ChipRBell

agosto 4, 2014

I’m re-blogging this post, because I think always the manners matter.
And more in Social Media field, no many people say ( write/replay ) ” THANK YOU “, when we share or comment on their post, or tweets, or whatever…
Like Chantal said : Thank someone who never gets expressions of gratitude….Respectful service entails an extra helping of help, an enduring act of benevolence and a sincere interest in making a difference in the welfare of those around you.
Great post Chantal !

Take It Personel-ly

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I am excited to help celebrate the first anniversary of Chip R. Bell’s book The 9 ½ Principles of Innovative Service. It is a great book that will inspire you to create better service experiences in all you do. To read a sample chapter click here.

The following is a guest post from Chip.

The night before my annual physical examination I received a text from my physician reminding me that the morning exam would be started with a blood test. “Remember, no food after midnight and only water or black, unflavored coffee in the morning.” I am a big coffee fan!

As soon as the nurse took two vials of blood the next morning, she escorted me to the examining room for me to don the high fashion hospital gown we all enjoy wearing. As soon as I was in my most pitiful stance sitting on the…

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Guest Post : “The role of the copywriter in Social Media” by Kate Goldstone

junio 23, 2014

Hi there  !

Today is a very special day, because, I have a guest on my blog in English and she is from United Kingdom !

Thanks to My british blogger friend : Kate Goldstone, for her kindness in sharing this post about the role of the copywriter in social media.

https://media.licdn.com/media/p/2/000/2af/18c/11b6bee.jpg

The role of the copywriter in Social Media

 

Some business owners create all their content and marketing materials in-house. Others use a professional copywriter to create everything from blog posts to email marketing campaigns, printed direct marketing stuff to white papers and SEO-informed site pages.  

 

But what about social media marketing itself? Do you need to hire a pro to write Tweets for you, or write posts for Facebook?

 

What is a copywriter’s role in social media?

 

Commercial writers have specific skills, quite apart from being able to string messages and arguments together with the right amount of flair, fluency and creativity. A good writer will bring things like logic and a direct marketing perspective to the party. Plus the knowledge that benefits work harder to sell than bare facts, and the ability to come up with a consistent tone of voice and personality to reflect your business accurately.  

 

At the same time they know it isn’t all about overt selling. Successful social media marketing involves being engaging, interesting, fun, entertaining, relevant and appropriate, reacting to breaking news and trends, and above all doing people the courtesy of treating them like real human beings, not  just prospects.  

 

Tone of voice and consistency

 

What does your brand sound like? If your products are light hearted and casual, you don’t want to come across corporate and overly formal. If you run a funeral home you don’t want to appear disrespectful. You can never go far wrong if you stick to plain English and remember your audience is made up of human beings in all their glorious variety. That’s what copywriters do.

 

A good copywriter will make sure your tone of voice and personality comes across clearly and authoritatively, with charm and verve, whether you’re a children’s entertainer or sell spare parts for oil rigs. The things they say on your behalf will blend seamlessly with the style of your site, blog posts and marketing materials, so you’ll come across as consistent… which in turn will help generate trust and improve your credibility.  

 

Being human – Less selling, more communicating

 

Yes, you’re harnessing social media to help you build brand equity, encourage inbound links and, with a bit of luck, make some directly-attributable sales. But you’re not there to irritate and bore people senseless by sending out an endless stream of sales-led messages, full of links and hash tags. You can do much better than that.

 

A copywriter will identify subjects that are likely to fascinate, inspire, provoke, reassure, amuse or inform your audience, and share them in a way that directly reflects your business’s values, aims and culture.

 

Direct response expertise

 

A writer with a direct marketing background will know exactly how to craft social media communications with direct response in mind. Whenever an action is required they’ll include calls to action. They’ll format communications so they flow logically. They will put the information in the right order, and use the right kind of words designed to drive people gently in desirable directions.

 

Knowing how to stand out from the crowd

 

So many Tweets and Facebook posts are dry and dull. A copywriter will have the confidence to build an appropriately attractive persona for your social media activities that helps your business stand head and shoulders above the crowd, attract re-Tweets and shares, inspire new fans and followers.  

 

Building links and getting blog comments

 

Natural inbound links are like gold dust. Done right, social media marketing can attract inbound links to your site as people who love your content and communications share with their communities and your reach broadens. The more people see your content, the more likely that someone, somewhere will link back to it. Copywriters bear all this in mind.  

 

The moral imperative – Is it dishonest to use a writer to ‘be’ you?

 

Ideally everyone on our beautiful blue planet would be able to write commercial copy with flair and je ne sais quoi. Sadly, they can’t. If you’re rubbish at writing or can write beautifully but don’t have a clue about the intricacies of marketing, it’s a natural step to hire a copywriter to promote your brand, products, services and culture to the world at large.

 

I would draw the line at individuals. I wouldn’t feel at all comfortable pretending to be someone else, for example an actor, politician or author, where their opinions, experience, emotions and so on inevitably come into the equation. I think if someone is in the public eye, a celebrity or well-known for any other reason, their fan base deserves the real deal.

 

Finding a social media marketing copywriter

 

My speciality is writing the content that social media links to – blog posts, landing pages, guides, white papers and so on – rather than social media marketing itself. I don’t write Twitter or Facebook posts for businesses, either. But there are plenty of writers who do. If you find someone who can handle everything I’ve talked about in this post, they’ll fit the bill.

You can reach to Kate Goldstone on these links :

Web Page : Help in the city

LinkedIn : Kate Goldstone

Twitter    : @katiegoldstone1

Google + : Kate Goldstone

JC Giraldo

Image : Google Images

Guest Post : ” 10 Twitter Screw Ups ” by Ioanna Aggelidaki

enero 25, 2014

Hi  There  !

Today is a very special day, because , I have my first guest on my blog in English.

She is from Greece !!!

Thanks to My Greek blogger friend : Ioanna Aggelidaki  , for her kindness in sharing  this post about  Twitter  !

Thank you Ioanna , You Rock !

10 Twitter Screw Ups

Life on Twitter can be harsh… 

Designed to be global and fast paced, Twitter users decide whether or not to follow someone within seconds. Most of the times people won’t “Go to your full profile” to analyse you, read your tweets, check your links, try to understand what kind of person you are and theeen decide whether to follow you. Nope.

It’s only a matter of seconds for you to impress others and convince them to click on that “Follow” button.

The reasons why people follow others may vary, still there are some very clear assumptions why people chose not to follow you or -if they already did that mistake- unfollow you…

 

1. You are an egg

Twitter empty profile

Having no profile picture whatsoever is like having no face. Would you go out for a coffee in real life with someone who has no face? (don’t answer that) Twitter gives very little opportunity to people to express themselves in a visual way and your twitter profile picture and background is one of them. So take into consideration the twitter timeline dimensions and get yourself out there.

2. Your profile is private

Twitter is a busy street, don’t be locked inside your home. Honestly now, time to come out of the twitter closet.

3. You are boring

clever twitter bio

Along with your profile and cover picture, one of the first things I notice in a twitter profile is the bio. I understand that writing a cool bio is tough, there are all those things that need to be said in only 140 characters… Keep in mind that your twitter bio is just a tiny part of your online self, use it well to attract people into wanting to get to know you better, introduce yourself and let your personality shine! How? Well, for starters please don’t write your bio in the third person… You are not Don Draper, don’t be pompous. Keep it short and interesting, tell me about your professional self if you like but also give me something I can relate to, something about you I may remember. Or just be funny, that always works.

4. You are full of it

Twitter is indeed full of social media Gurus and Experts and Kings and Queens. To begin with, there is no such thing as a Social Media Expert only because social trends run at the speed of light so one moment you are an expert and the next you aren’t. What these words really do is make you look arrogant and too much into yourself. There are other, more creative and down to earth words and phrases to describe yourself as part of the social media world.

5. You are too serious

Twitter is a great place to engage in conversations as it gives you the opportunity to talk directly to people. There are so many articles on how to engage people into chatting with you, how to craft your tweets perfectly to lure people into conversation. And after all that hard work people start chatting with you, and you just go and be a Diva/know it all/King of the world. Oh please… Lighten up a little! Don’t take yourself too seriously, be friendly and humorous. Too much formality comes down to monotony, loosen that tie!

6. You are a bot

you are a bot
Here is a hint: You want to know who is interested in tweets like “the daily something is out” or “12 people followed me and 13 people unfollowed me” ? No one. Firstly I don’t care how many people followed or unfollowed you, this is your inside information. And secondly it’s pretty clear to me that these are bot tweets, so obviously you have let services auto tweet on your behalf. Twitter is the place to talk, engage in conversations, people want to hear you voice, make sure they are interacting with a person who has an opinion, who is genuine and real.

7. You are never there

There is a twitter button called “@Connect” by using that you are able to check whether someone has followed you, mentioned you or interacted with you in any way. Please use it once in a while. Not paying any attention to people interacting with you is so frustrating! Imaging this, you are walking on the street and you just saw someone you (think you) know. You smile, raise your hand, wave hello and he just passes you by. That’s the feeling.

8. You are spammy

promotional twitter DM
If you are selling something then please let me know it in advance so that I won’t follow you. I am being harsh but that’s the painful truth, if you’re using Twitter to sell something in a crude manner, people wont follow you. It’s one thing to kindly promote your business in a user-friendly way and another to be all about the hard sale. We all see enough unwelcome advertising on a daily basis, it doesn’t have to invade our Twitter streams. Same goes for promotional direct messages. We have just met, for God’s sakes don’t try to sell me stuff!

9. You are needy

“Please follow me” or “Please retweet” can actually get worse… If you start screaming at me! “PLEASE RETWEET”. Odds are: 1. I won’t retweet 2. I won’t follow.

10. Sorry what?

Tweets are limited to 140 characters, that can be annoying I know. How about you rephrase what you have in mind and stop cutting every single word in half or erasing every vowel? I really don’t have a crystal ball you know!

We all mess up online and that’s not just fine, it’s a great way to learn how to be awesome.

You don’t even need to write all these notes down, all you need to remember when you are on Twitter (or online generally) is to be you and act the way you would in real life. Keep it real.

You can reach to Ioanna Aggelidaki on these links :

Blog : Life PortOfolio

Twitter  : @iaggelidaki


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