Archive for the ‘internet’ category

Social Media : Trends and Behaviors by Countries Part IV

mayo 4, 2014

Hi there ,

This is last part  of a blog series in which Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks.

Note: We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country (or region or culture, if you prefer), how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

GlobalSocialMedia

THE RESULTS PART IV

CANADA

Chantal Bechervaise , Senior Human Resources Assistant at Privy Council Office and HootSuite Ambassador

Chantal Bechervaise

1.-  It’s hard to find a lot of statistics on Canada and social media usage.

  • From gathering information and doing a bit of digging I have discovered that Canadians do indeed love their social media and internet usage. I am a heavy social media user myself. (My family is always joking that I am online talking to my imaginary friends.)
  • In terms of engagement, Canada ranks as one of the top 3 countries around the world. Canadians use on average, 41 hours per month online on their computers. In a recent study conducted by Media Technology Monitor, 2 out of 3 Canadians use some sort of Social Media network.
  • Businesses in Canada are also open to social media.
  • The top three Canadian social networking sites are Facebook, Twitter and then LinkedIn. Facebook is the most popular among Canadians. The second most popular is Twitter. It will be interesting to also see how Pinterest, Vine, Google+ and other social sites begin to rank as more statistics become available.

2.- Canadians appear to love their technology and ability to connect and engage.

  • I think that our usage will continue to increase. It was just announced this week that Parks Canada will be setting up 15-20 wireless hot spots in our national parks as part of a trial run, and hopes to have 75 in the next three years.  It is becoming more and more en-grained into our culture and it is here to stay.

SINGAPORE

Avtar Ram Singh , Digital Marketing Manager at Circus Social, Ogilvy & Mather

Avtar Ram Singh

1.- With internet penetration at 73%, the internet and social media is a way of life in Singapore.

  • To drive home that fact, consider this: 3.2 million of the 3.9 million people on the internet have an active Facebook account.
  • Mobile internet penetration is at 64% as well, and on average, mobile internet users spend 2 hours using mobile internet each day. Around 96% of internet users in Singapore have a social media account in some shape or form.
  • Due to the high cost of traditional marketing in Singapore, a lot of brands have shifted to social media in the last few years and have started to build a presence. Most, if not all, retail stores have a presence on social media with a fairly active following.

2.- There are two things that surprise me:

  • The first, is how high the Facebook usage in Singapore is, and second, how low the Pinterest usage in Singapore is.
  • Less than 100,000 Singaporeans have a Pinterest account, and for a country that’s fashion obsessed – that’s a little strange.
  • The second thing though – is how much content Singaporeans consume on a daily basis. Trains, buses, standing in queues, having lunch alone – 4 out of 5 people will be on their phones, either watching a soap, scrolling through their newsfeed or talking to friends.

NEW ZEALAND

Lillian Leon ,  Copywriter , Social Media and Online Marketing at The Online Marketing Rookie

Lillian Leon

1.- In New Zealand , businesses are aware they should be on social media somehow.

  • But businesses still don’t really understand how it works for ROI.
  • Some larger and entrepreneurial companies are using social media well, but not many. Slowly, we’re getting there.
  • We use Facebook most, but Instagram, Snapchat and Pinterest are gaining popularity.

2.-  Unique characteristic?

  • Probably that New Zealander‘s  are not outspoken people, so we tend not to vent our opinions on social media.
  • Social media is used more for connecting with others.

INDONESIA

Vicky Iskandar, Social Media Consultant at Temptu

Vicky Iskandar

1.- The number of people who are online in Indonesia are over 79 million in 2014 ( over 30% of the population). This sounds low in terms of % but significant when you take into account that Indonesia’s the fourth most populated country in the world with over 250 million people.

  • Indonesians view social media as entertainment and they truly love to socialize .
  • They’re the 3rd most active tweeters (via @conradhackett).
  • They see twitter as a platform where they can chat and connect with their favorite brands and local celebrities. It’s pretty easy for a local celebrity to gain quick followings.

2.- Mobile plays a majority part in social media usage as smartphones and data packages are more affordable and readily available compared to desktop access.

  • Facebook is still the number one platform with over 90% of the country’s online users but majority of active users are turning to Path (which is mobile only) as the main social platform to socialize with their friends.
  • Facebook seems to be seen as more of a nuisance, with many pages abusing  and bombarding their Facebook friends with tags and sales pitches etc.
  • Whereas Path, which had a 150 friend limit till recently, is seen as a more private and intimate platform.

 Find parts I, II & III here: 

Part I : How do Social Media styles differ by culture/nation?

Part II : Global Behaviors in Social Media

Part III : A view & unique characteristic of Social Media at World

Finally, I want to thank my dear friend Natascha Thomson CEO/Owner of Marketing Xlerator for being part of this blog series. It has been very inspiring for me as well as a great learning and networking opportunity.

And thank to all the participants from countries like :  Germany, Netherlands, UK, Austria, China, Spain, Greece, Australia, Guatemala, Belgium, New Zealand, Singapore, Canada, Indonesia and Perú.

JC Giraldo

 

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II Part : Highlights from My Book 42 Rules for B2B Social Media Marketing

diciembre 9, 2013

Hi Everyone !

The first post was a great and I am glad that many people enjoyed,now I Finished My e-book  “42 Rules for B2B Social Media Marketing” , where my mentor and friend Natascha Thomson is co-author , and now I get my 20 Highlights.

Some words before start : I have to say the only way to learn is reading, sharing your own experiences for others to learn and improve their skills also, as in this case, I did and what I will continue doing.

Something I learned when I worked at Merck & Co., was: Take risks with prudenceand I did when wrote my first post about this book-guide and now I feel more sure of myself than before, and eager to continue learning,thanks Natascha!

42 Rules

Here we go, in no particular order:

  1. Branded communities are a great way to engage with your customers,partners and other interested parties.
  2. Your role as a Social Media Professional is to facilitate or engage in ( polite ) conversation
  3. Listen before you “speak”.Don’t barge into an online conversation withouth understanding the context.
  4. Using Social Media effectively allows you to build and cultivate relationships with buyers,influencers,
  5. Be Yourself,but be Yourself at work ( Not at a bar ),chatting with colleagues in a relaxed but professional manner
  6. Becoming a thought leader is a journey not a destination.
  7. Measuring the ROI of Everything you do in Social Media takes more time and money that it is worth.
  8. Being succesful globally on Social Media is a not as simple as translating a tweet or a blog into another language.In most cases,local social media requires an understanding of “how the locals tick”.
  9. Influencers are third parties who understand your space and offering and have a following that respects their opinion and in many cases will act on it.
  10. SEO its based on the content and SMO is based on the links to the content
  11. Identify where your target audience goes to get information and engage there.
  12. Make it easy for people to contact your company when they are ready to buy.Include links or icons for email,Twitter,Facebook,LinkedIn and any other channels your monitor.
  13. After the event,we wrote a blog post with a full transcript of all the questions that attendees asked      during the webinar,along with our answer.
  14. If you have multiple target auidiences,this is the time to decide who you want to focus on first.Especially,if you are just getting started with social media,start small.
  15. You need to change your process to make social media part of your job,not an add-on.
  16. …Companies are placing higher value on social media skills..
  17. In reality,social media is just another instrument in your marketing tools kit.Like every tool,you have to spend time to learn the basics and then gather real-word experience to apply is most effectively.
  18. Identify the most promising channel for your social media marketing activity.This is the place where you are most likely to reach your objetives….
  19. The most common social media outsourcing scenarios are:
    Listening,Strategy,Campaigns,Execution.
  20. The Journey of 1000 miles begins with a simple step..

Hope you guys enjoy mi compilation I’d add this from this book ,but not like Highlights : ” By reading this book, you ( Myself JC ) now have some basic tools to understand the conversations on social media…”

Ok..Have a great day  and remember : ” You will be the size of your thoughts”

JC Giraldo

Highlights from My Book 42 Rules for B2B Social Media Marketing

noviembre 25, 2013

Well, this is a short post but I’m sure will be very useful.

While it is true that even I end not to read ( I am 50 % ) my book 42 Rules for B2B Social Media Marketing, where my mentor and friend, Natascha Thomson is co-author.

I’ve scored some Highlights, which are important to me and I’m sure I’ll have many  when I finish the all the book on my tablet, via Kindle.

In this first opportunity, I made a compilation of 20 Highlights, in my opinión, very personal by the way, I found them important.

Here we go,and are not in order of importance, are randomly :

  1. ” Organizations have discovered that their customers know how to support each other better than their best service reps…”
  2. ” We are active in Social Media as Marketers,Educators and Speakers..”
  3. ” When we had our first meeting about writing this book,the first question we asked ourselves was , “Who is our audience?”.After some debate,we conclude that primary person is a Product Marketing Professional,Campaign Marketing Professional,Product Manager or other Marketing Professional who is familiar with traditional marketing and now is being asked to include Social Media Marketing into their mix…”
  4. ” Smarts Companies spend their time listening to the conversations customers are having with each other.This is what Social Media is really about it…”
  5. “…Marketers are more likely to agree than disagree that “content marketing is more important than advertsing…”
  6. ” P.O.S.T = People,Objetive,Strategy,Tactics/Tools.”
  7. ” The challenge is to align your Social Media content with your corporate tone while speaking in your own voice..”
  8. ” Blogging is a great way to start a dialogue with your customers,prospects,partners and fellow employees.”
  9. ” You can curate content on almost any Social plataform,blogs,Twitter,Facebook,Pinterest,etc..”
  10. ” Collaborate Using Wikis ..On a wiki ,any contributor can make a changes to the content or format .”
  11. ” When People go on your Twitter profile and click the “favorites” link they will see all the complimentary tweets about your product or service that you selected.”
  12. ” If you have compelling content,put it on your blog..”
  13. ” As with all marketing activities,Content is the King ..”
  14. ” Like in the real world,it requires ongoing engagement to build trust and respect..”
  15. ” When People thinh of Social Media,Facebook is often the first thing that comes to mind.For B2B marketing,with it’s multiple decision makers,there are may be better channels to invest your resources.”
  16. ” Be judicious with blog post,pherhaps one per week.”
  17. ” Remember there are always folks who know less than You do,so when in doubt,tweet it.One to five tweets per day will keep people watching your account.”
  18. ” Competitors can read everything about your customers and how well your products and solutions fare in market.”
  19. ” The Social behavior of mobile users creates a huge oportunity for brands and marketers to engage and capture readers,fans,followers,and leads.”
  20. ” The Goal is not to drive people to YouTube;it is to find people on YouTube and drive them to your website”.

I hope you have been useful, as they were for me, I promise to write a second post when I finish the book.

Enjoy !

JC Giraldo

What’s going on with the conversations? Technology or….Us?

julio 8, 2013

After thinking and observing the behavior of many people around me, (I myself also, I did and no anymore ) in different places, such as restaurants, cinemas, trains, buses, streets, hospitals, beach, cars, etc..

I decided to write this little post about how technology affects our lives..Ok…Here we go 🙂

I am a tech lover & smartphones, and I am Social Media Guy, but honestly, What’s going on with the conversations ?

I have seen this picture below, many times in real life : father, mother & children, couples, friends, etc, without speaking or sharing anything, only with fingers on the SCREEN !!!, is pathetic and insane for relationships .201305061352410.celulares-en-restaurantes

I did also..No anymore…!!

Conversation is the secret of all relationship, is the key, friendship, etc, etc. and tech help when really we need it…

In this case, I mean, when we are sharing in person and real life – time with our social circle, family or work…we SHOULD NOT do it.

I think it’s disrespectful, rude, and we “lose” also the MAIN Goal of the meeting, which is the conversation and share good times !!

I am ready to buy the book by Sherry Turkle‘s “Alone Togheter” , where she explains: why we expect so much from technology and less from each other.

Is a short post but hope it helps…

Enjoy and stop the check-in, because is a Addiction, read here

JC Giraldo

Encontrando a Nuestro Mentor en Social Media..!!

octubre 10, 2012
Muchas veces cuando queremos empezar un proyecto ,nuestras ideas van de un lado a otro , tratando de encontrar la “idea perfecta” o preguntrandonos que hago?,que escribo? que Twitteo?? Con quien me contacto??Quien me ayuda? es normal tener estos sentimientos por que somos humanos y no nacemos sabiendo todo
Ok este es mi primer post en Español y saben que me lo recomendo justamente un experto que posteriormente se convirtio en mi Mentor,como es la vida ella es Ingles hablante ..Gracias  Sarah Campbell   !! de Inglaterra
Hay muchas opiniones ,por ejemplo tengo un mentor en Suiza ,otra Sarah, Sarah Santocroce, me dice ella que  toda su presencia online es en Ingles,pero habla con sus clientes en Aleman y Frances.
Con estos dos ejemplos decidi escribir mi post de hoy en mi lengua nativa.
Como encontre estas dos senoritas? : Navegando en mi cuenta de  Twitter, seguiendolas y analizando sus webs y sus post .
La verdad que quede muy satifecho ,pero No es facil ya que , hay muchos “mentores” en la Social Media y la verdad que encontrar a uno en el cual confiar es dificil,pero no imposible.
Algunos consejos que Yo podria dar a los principiantes como YO serian los siguientes:
  • No te desesperes por encontrar las cosas rapido .
  • Investiga a cada mentor ,y atrapa de cada uno lo mejor y mejoralo con tu propia idea
  • En mi opinion personal “no creas” en los mensajes directos  DM  que algunos “mentores”en el Twitter que te ofrecen el oro,recuerda que cada cosa toma tiempo.
  • Comparte No todo ,pero si lo que te parezca importante de compartir lo que ellos publican.
  • Si eres principiante, escoje 2 mentores,recuerda si tienes muchos no podras concentrarte ,ya que es mucha informacion.
  • Entusiasmo de ellos ,contagiate y veras los resultados
  • Lo mas importante PREGUNTA a ellos, siempre un feedback es importante para que tu mejores en tu proyecto
Es un Post corto pero espero que les haya gustado y no dejen de escribir , ahora pienso que debo escribir tanto en Ingles como Español…
Suerte !!
JC Giraldo

Blogs,Blogging & Bloggers

mayo 29, 2012

I am reading the book by David Meerman Scott “The New Rules of Marketing & PR” – third edition, he writes in one of its chapters about us bloggers and our world.

So I decided to write a little post about our world..

I think all of us, in contrast, the NON-Blog, we are communicators for excellence in a different way, writing or speaking, we show our own experiences or things that fascinate us..

Technology helps us communicate more and more, something that is surprising is that those people within them have or had the skills of journalists, but for various reasons, either because they are timid in real life or not find the “issue” could not communicate with the blogosphere.

Now many of those we called timid, are amazing bloggers and of them we learn a lot from them.

Blogger not be determined how many blog we post – If you have other opinion please let me know maybe i need improve more -Thank You!

This is how committed we are to the world “outsite” waiting for something interesting to share with others.

I also think it’s part of being responsible and not “play” with our target audience, have a responsibility to schedule in our daily walk and pause to share our ideas.

Many people make money with blogs, but as an expert once said in an email: JC, everything is step by step, first started as an amateur and then professional and then expert…well now I’m Amateur..

Many times we get frustrated and say that “no one” “follow me”..Ok.. ask ourselves, as did I, I am writing the right topic?, I’m writing an interesting topic?, I’m helping, to the blogosphere? My Template is serious, for my audience?

When we find the answers is then that our blog will change…

something I always keep in mind is to accept positive and negative comments, that’s what we are exposed, then the negative things Let’s get the very best to make them a new weapon to communicate.

Blogfriend hope you like my post I am not an expert in social media and I’m starting  in the blogosphere, I bought the book “WordPress” for Dummies by Lisa Sabin-Wilson , I’m not be afraid to read it .. 🙂

Remember :  If no one follows you…Another will follow you

JC Giraldo

The 3 Big….They are?

mayo 21, 2012

So The Social Media have a lot of Info !!….After reading and discussing yesterday to some experts in Social Media..Many agree that The Big 3 monsters of  Social Media are: Facebook, Twitter and LinkedIn.
I believe that if they are, however, I think Google +, could soon join them, well, personally I do not use Google +….Really, until now I wonder why not use Google +?

Each of the Big 3 are leaders… 

Facebook, tops by far the leader, with 750 million active users worldwide, according to CNET site, in the case of Facebook has a mixture of sharing our personal experiences, and also something that in some pages and saw that people uses it as a “Blog”, I think you should not give any such use; other point is Biz on FB watch this video  Facebook for business, and other things we all already know, every day more to surprise us all..! LIKE !

Twitter :  Micro-Blog, excellent, really, I love my Twitter, is very fast and you connect with the world, with only 140 characters, you have to think fast and make your idea or your story.
It has many tools, such as Tweedeck which is a good platform to “join” a, The Big 3 and Twitpic is also excellent for your pics , so You do not have Twitter yet? Follow me 🙂

Some expert Twitter say it has already 360 million users

LinkedIn: Awesome !! I use it to contact my former co-workers, or some Twitter followers…It has excellent tools..LinkedInhelps you showcase your skills in the business world and work and also as a job seeker, it is important that you join groups that are related to the field of job you have or like, I recommend as my mentors join LinkedIn groups already created, and share your experiences or create your own,Polls are awesome also,  I DID !!! I want share with you this video from my mentor Sarah Santacroce.

LinkedIn, all connections respect the opinions of each and discrepancies in the discussions, Linkedin has 100 million members.

The most beautiful of this fascinating field of Social Media is that The Big 3, maybe shared with a single click, things you wrote or news we have, in one way or another,  the three are together and depend on each other also..

And I always carry with me to the Big 3  You see  :

Ok..I hope you like this information for some beginners like me….

The most important thing is to try, if you can not try you never know..Share on:                             

JC Giraldo

 


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