Archive for the ‘Kindle’ category

Book : How to Work for Yourself by Bryan Cohen

junio 21, 2014

Hello !

I am writing this short post, because I get a sample book of Bryan Cohen on my Kindle  “How to work for yourself : 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog”

And then I thought it was important to write this short post with some points of chapter 1: The Extra Hour.

Bryan Cohen Book

Very important points to consider ( on my own opinion )  in our day to day!

  1. Skip the snooze button and train yourself to get up right away in the morning.
  2. If your business, book or blog is important to you, this will be incentive enough to wake up.
  3. Prepare everything you need for the morning ahead of time.
  4. A little less TV never hurt anybody.
  5. Save yourself the double-check by focusing the first time
  6. Eat a quick, cold and healthy breakfast ( My fav )
  7. You can save aprox five minutes per day if you opt for a cold & healthy breakfast with items such as fruit, cereal & proteins bars.
  8. Find wasted time in your morning, afternoon and evening hygiene activities ( No long shower !! )
  9. Keep your phone, tablet and laptop off as long as possible throughout your day.
  10. If you can keep the phone off or in your pocket when you’re walking instead of scrolling through who knows what, you’re likely to walk faster & keep your mind clear.
  11. Delegate a chore for favor, allowance or love.
  12. Answer your email only in the morning or everning.
  13. Go to bed five minutes earlier every day and get delivery for one meal a week.
  14. You get to treat yourself for all the hard work you’ve done.
  15. Be an emotional rock!

Not too late to start or keep doing 🙂 !!

Hope you enjoy the post,

JC Giraldo

II Part : Highlights from My Book 42 Rules for B2B Social Media Marketing

diciembre 9, 2013

Hi Everyone !

The first post was a great and I am glad that many people enjoyed,now I Finished My e-book  “42 Rules for B2B Social Media Marketing” , where my mentor and friend Natascha Thomson is co-author , and now I get my 20 Highlights.

Some words before start : I have to say the only way to learn is reading, sharing your own experiences for others to learn and improve their skills also, as in this case, I did and what I will continue doing.

Something I learned when I worked at Merck & Co., was: Take risks with prudenceand I did when wrote my first post about this book-guide and now I feel more sure of myself than before, and eager to continue learning,thanks Natascha!

42 Rules

Here we go, in no particular order:

  1. Branded communities are a great way to engage with your customers,partners and other interested parties.
  2. Your role as a Social Media Professional is to facilitate or engage in ( polite ) conversation
  3. Listen before you “speak”.Don’t barge into an online conversation withouth understanding the context.
  4. Using Social Media effectively allows you to build and cultivate relationships with buyers,influencers,
  5. Be Yourself,but be Yourself at work ( Not at a bar ),chatting with colleagues in a relaxed but professional manner
  6. Becoming a thought leader is a journey not a destination.
  7. Measuring the ROI of Everything you do in Social Media takes more time and money that it is worth.
  8. Being succesful globally on Social Media is a not as simple as translating a tweet or a blog into another language.In most cases,local social media requires an understanding of “how the locals tick”.
  9. Influencers are third parties who understand your space and offering and have a following that respects their opinion and in many cases will act on it.
  10. SEO its based on the content and SMO is based on the links to the content
  11. Identify where your target audience goes to get information and engage there.
  12. Make it easy for people to contact your company when they are ready to buy.Include links or icons for email,Twitter,Facebook,LinkedIn and any other channels your monitor.
  13. After the event,we wrote a blog post with a full transcript of all the questions that attendees asked      during the webinar,along with our answer.
  14. If you have multiple target auidiences,this is the time to decide who you want to focus on first.Especially,if you are just getting started with social media,start small.
  15. You need to change your process to make social media part of your job,not an add-on.
  16. …Companies are placing higher value on social media skills..
  17. In reality,social media is just another instrument in your marketing tools kit.Like every tool,you have to spend time to learn the basics and then gather real-word experience to apply is most effectively.
  18. Identify the most promising channel for your social media marketing activity.This is the place where you are most likely to reach your objetives….
  19. The most common social media outsourcing scenarios are:
    Listening,Strategy,Campaigns,Execution.
  20. The Journey of 1000 miles begins with a simple step..

Hope you guys enjoy mi compilation I’d add this from this book ,but not like Highlights : ” By reading this book, you ( Myself JC ) now have some basic tools to understand the conversations on social media…”

Ok..Have a great day  and remember : ” You will be the size of your thoughts”

JC Giraldo

Highlights from My Book 42 Rules for B2B Social Media Marketing

noviembre 25, 2013

Well, this is a short post but I’m sure will be very useful.

While it is true that even I end not to read ( I am 50 % ) my book 42 Rules for B2B Social Media Marketing, where my mentor and friend, Natascha Thomson is co-author.

I’ve scored some Highlights, which are important to me and I’m sure I’ll have many  when I finish the all the book on my tablet, via Kindle.

In this first opportunity, I made a compilation of 20 Highlights, in my opinión, very personal by the way, I found them important.

Here we go,and are not in order of importance, are randomly :

  1. ” Organizations have discovered that their customers know how to support each other better than their best service reps…”
  2. ” We are active in Social Media as Marketers,Educators and Speakers..”
  3. ” When we had our first meeting about writing this book,the first question we asked ourselves was , “Who is our audience?”.After some debate,we conclude that primary person is a Product Marketing Professional,Campaign Marketing Professional,Product Manager or other Marketing Professional who is familiar with traditional marketing and now is being asked to include Social Media Marketing into their mix…”
  4. ” Smarts Companies spend their time listening to the conversations customers are having with each other.This is what Social Media is really about it…”
  5. “…Marketers are more likely to agree than disagree that “content marketing is more important than advertsing…”
  6. ” P.O.S.T = People,Objetive,Strategy,Tactics/Tools.”
  7. ” The challenge is to align your Social Media content with your corporate tone while speaking in your own voice..”
  8. ” Blogging is a great way to start a dialogue with your customers,prospects,partners and fellow employees.”
  9. ” You can curate content on almost any Social plataform,blogs,Twitter,Facebook,Pinterest,etc..”
  10. ” Collaborate Using Wikis ..On a wiki ,any contributor can make a changes to the content or format .”
  11. ” When People go on your Twitter profile and click the “favorites” link they will see all the complimentary tweets about your product or service that you selected.”
  12. ” If you have compelling content,put it on your blog..”
  13. ” As with all marketing activities,Content is the King ..”
  14. ” Like in the real world,it requires ongoing engagement to build trust and respect..”
  15. ” When People thinh of Social Media,Facebook is often the first thing that comes to mind.For B2B marketing,with it’s multiple decision makers,there are may be better channels to invest your resources.”
  16. ” Be judicious with blog post,pherhaps one per week.”
  17. ” Remember there are always folks who know less than You do,so when in doubt,tweet it.One to five tweets per day will keep people watching your account.”
  18. ” Competitors can read everything about your customers and how well your products and solutions fare in market.”
  19. ” The Social behavior of mobile users creates a huge oportunity for brands and marketers to engage and capture readers,fans,followers,and leads.”
  20. ” The Goal is not to drive people to YouTube;it is to find people on YouTube and drive them to your website”.

I hope you have been useful, as they were for me, I promise to write a second post when I finish the book.

Enjoy !

JC Giraldo


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