Archive for the ‘Leaderships’ category

5 Visionaries : The 2015 Marketing Predictions

noviembre 25, 2014

Throughout 2014, content marketing was a principal player in many organizations. Many experts, leaders, CEO’s, CMO’s, etc., said that the results they obtained from this were very effective, and they will also be relevant for years to come.

These results are shown in the next infographic of Wheelhouse Advisor: 10 Marketing Predictions for 2015.
The article also explains the following points:
  • Content Marketing continue rising in popularity
  • Marketing software adquisions are increasing
  • Personalization
  • Increase focus in mobile

 

10-Predictions-for-2015-draft-4

 

It is also very interesting to see how many marketing agencies show that mobile will play an important role as well. According to an eMarketer article, Mobile Search Market Too Big for Test-and-Learn, It is predicted that nearly 130 million US consumers will search via mobile phones using apps in the next four years.

The growing population of mobile searchers, coupled with changes made to algorithms and advertising platforms, have forced marketers to include mobile-specific tactics in their search engine optimization (SEO) and search engine marketing (SEM) strategies. But marketers need to brace themselves for another wave of change: Consumers are increasingly conducting vertical searches in category-specific apps, not mobile search engines.
Mobile Search Market Too Big for Test-and-Learn

Troughout the years, the predictions have always been very important in business, but have numbers. As my former boss at Merck always said : Numbers are Numbers.

However, he always told me : Juan Carlos : Opinion leaders are a very important key in any business that you want to start, and he was right. He was a very influential person to me, and of course I have to mention his name : Oscar Ferenczi.

I have always been believer that the biggest factor in our professional development is the knowledge that we learn from experts in various fields, and that predictions are always very important and will continue to be important.

All of this being said, I decided write this article titled “Visionaries : The 2015 Marketing Predictions”, in which visionaries, leaders, thinkers and experts in marketing world share their predictions for 2015.
I wanted to do this differently.  Rather than write and write, I had an idea.  I should ask them what they think about the predictions for 2015, and as expected, they are now sharing with us their thoughts.

The following quotes are from professionals in my network whom have had a great influence on myself and others in this professions including social business, social media marketing, digital marketing, coaching, etc.

Natascha Thomson

CEO, MarketingXlerator, Silicon Valley, US

@NaThomson

Natascha Thomson Quote

Randy Milanovic

Principal, Kayak Online Marketing, Calgary, Canada

@Kayak360

Randy Milanovic Quote

Greg Cooper

Marketing Coach, Front of Mind Coaching, Bristol, UK

@LinkedInCoachUK

Greg Cooper

Jesus Hoyos

Co-Founder, Solvis Consulting, Miami, US

@jesus_hoyos

Jesus Hoyos

 

Ioanna Aggelidaki

Founder & Marketing Manager, Vound app, United Arab Emirates

@iangelidaki

ioanna aggelidakis

I wanted say thank you to our wonderful participants who took the time to share their experience with all of us.

I personally learn a lot from you guys. Gracias.

Juan Carlos Giraldo

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Recap Inbound#14 HubSpot : The Best Templates

septiembre 27, 2014

I had the great opportunity to attend the inbound 14 here in Boston organized by HubSpot.

This is a short post in which I am sharing the best templates ( my opinion ) from some of the experts during their keynotes .

Inbound Experts

 

David Meerman Scott is a well-known social media marketing speaker and leader, I can say that he inspiring me on my social media and inbound marketing work.

He had great templates, but for me was those :  “Social Networking is like Exercise” and  “The biggest comunications revolution in human history means your market place has changed”

Learn more about David M. Scott and his books , here

 

David M. Scott , Keynote Inbound 14

Guy Kawasaki is the chief evangelist of Canva, and used to work at Apple , he had a Keynote during the open of the #Inbound14 : 10 Marketing Lessons from Steve Jobs”, to me a very good template was this, the number 8  : Value ≠ Price and I think apply to all kind of the professionals fields.

Guy Kawasaki, Keynote Inbound 14

Chris Brogan is  CEO of Owner Media Group, Inc , Brogan provides education and tools to help you make your life and your business thrive.

His keynote was very interesting and he spoke  about How to use Content Marketing and Social Networks” and my favorite template what we have to do with our content marketing , was this :

  1. Solve problems
  2. Provide recipes
  3. Encourage action
  4. Apply hooks.

Chris Brogan, Keynote Inbound 14

 

Dharmesh Shah, is co-founder and CTO of HubSpot and during his keynote, he shared very good concepts about of the importance of Inbound Marketing and business:

“Growth doesn’t magically appear…You need a plan” and “Inbound Marketing …create leverage”

Dharmesh Shah, Keynote Inbound 14

 

Simon Sinek is an author best known for popularizing the concept of “the golden circle” and to “Start With Why”, and during his keynote emphasized about the role of the great leader (CEO ‘s , etc ), during his keynote was very encouraging and positive, which is very important in business and in real life too, and here his best quote : “Don’t Be Selfish”

Simon Sinek, Keynote Inbound 14

Is a compilation from from my view, I hope will be inspiring for you too!

Inbound 14

 

 

Networking is A Good Investment : Interview with Ted Rubin

agosto 27, 2014

I am convinced that we have to cultivate relationships and in this digital age and social media we live in, networking plays a very important role in our day to day.

I did an interview to a really expert in networking and social media : Ted Rubin

Ted, is Social Marketing Strategist, Keynote Speaker, Brand Evangelist, Acting CMO Brand Innovator and Forbes Top Powers Influencers .

Ted, is also author of the book Return on Relationship

JC Giraldo

1. Is networking in social media a worthy investment ?

Ted Rubin

Depends upon what you call worthy. Is building and extending relationships worthy? is having friends, fans, advocates who support you worthy?
We have to move beyond simple sales and marketing and realize that relationships are the new currency and Return on Relationship™, will enhance all your personal and business efforts. Return on Relationship… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents.
#RonR is the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing.

Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become.

JC
2. What are the keys to good networking in today’s digital world ?

Ted

Social has been called “networking on steroids” , but it only works if you do the “work” of “networking.” and community building. That requires a strategy and a time investment. Make deepening your LinkedIn relationships an activity you work on every day (or at least on a regular basis). Block the time out in your calendar and just do it.

The same goes for Twitter, Facebook, Instagram—who cares how many followers or friends you’ve accumulated—how many real conversations have you instigated? How many people check your posts in some way every day? Whatever platforms you’re using, figure out the tools for expanding your network and put them to use. Make comments, ask questions, find common ground and invite further conversation. Connect with people on multiple platforms—put them in lists—listen to their conversations and add value where appropriate. Do the networking work, then take it a step further and build community.
A network is just a series of nodes, but a “community” supports each other… creating value, strength and long lasting relationships.

JC
3.  I recently read an article of yours in American Express Open Forum, about networking which mentioned the phrase “Be a curator of people” . Could you talk  about the meaning of this?

Ted

We all know that real-life, face-to-face networking is a powerful tool for good, so expand it to your social channels and build community as well. Spend a little time actively looking for a few people you can connect, and make that introduction. You never know what fruit these referrals will bear down the road. Some will go nowhere while others will result in life-changing relationships, but I promise that the social karma you receive from these efforts will lead to a positive Return on Relationship.

JC

4.  Is there anything you would like to add about networking and social media ?

Ted

Start looking at the connection/interaction not as win/winbut learn/learn. Win/Win is good, but implies an end. Once you win, then what?

Learn/Learn creates a paradigm of ongoing value. This creates a Learn/Learn situation (I learn about you and you learn about me).

Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.

It is all at your fingertips is you apply time, effort, and a true desire to build relationships.

 

I want to thank Ted Rubin. It has been very inspiring for me as well as a great learning .

You can reach Ted Rubin in the next links :

Web : Ted Rubin

Twitter : @TedRubin

LinkedIn : Ted Rubin

Facebook Page : Ted Rubin Page

Google Plus : Ted Rubin

Pinterest: Ted Rubin

This post will soon be available in Spanish : here

JC Giraldo

 

Silicon Valley, Entrepreneurial Mindset : Part I

julio 11, 2014

Hi there,

After doing some research about Silicon Valley, I decided to write this post to try to answer some questions for my audience, and to also inform them about this special part of the San Francisco Bay. ( I live in Boston )

My post has two parts.  Part one includes data and information found through my research.  Part two focuses more on the personal experiences of my friends who are residents and social media entrepreneurs in Silicon Valley.

Then, we can have a fuller vision and very close to reality .

Part I : Data e Info

Brian Solis, mentioned in one of his articles :SV more than a place, it’s a movement “

The city was initially known as “The Valley of Heart’s Delight”, but in 1971 was nick-named by journalist Don Hoefler, as we all know now: Silicon Valley ( SV ) .

The San Francisco Bay is known for:

  • The Natural Beauty
  • Progressive
  • Liberal Vision
  • Entrepreneurial vision
  • Diversity

Important results about what are the top strengths of doings in SV ?

  • 71%  Access to skilled labor 
  • 60Entrepreneurial mindset
  • 44%  Proximity with customers and competitors ( Very Important )

Companies that were founded in SV, :

  • Facebook Inc
  • Yahoo Inc
  • Google Inc
  • Twitter Inc
  • Netflix Inc
  • Etc.

Venture Capital :

The entrepreneurial spirit and forgiveness of the failure is a culture.

  • Atari started with  $ 250 and people thought that a completely crazy idea to play on the TV.
  • Hewlett Packard with $ 500

Salaries and Job Opportunities in SV:

  • According with Fast Company in the following infographic : rates and salaries in SV are above average in all United States.
  • Product and Marketing Manager’s have higher incomes.

https://i1.wp.com/images.fastcompany.com/upload/Valley-Salaries-1.jpeg

A win/win way to recruit in Silicon Valley :

  • The race for talent in SV is Highly competitive.
  • Companies like Facebook and Google and some Startups, offer incredible compesations packages that include access to stocks and other benefits. ( I’ve had the opportunity to work in that system at Merck & Cois an excellent system ).

SV’s Personality

I found some answers on Quora about personality of the residents, workers and entrepreneurs, and vary, as elsewhere in the world, there is no perfect world, but, here a good one :

The Startups Culture in SV

According with Quora, a comparison the Startups culture between NYC and SV  :

  • NYC startups tend to be focused more on the business whereas the Valley is focused more on the What If…?
  • SV is the first city in U.S. in number of Startups, which shows us the entrepreneurial culture in this part of the world.

https://lh5.googleusercontent.com/jksk1tLcJR8QFWzwFX9WIlS_iwDWIjyBAv4KJLAhPH731C9OYn3PRrVOpPdJjsyVZ1TZi4VVRWbIka8_uYjFrrNid7fJLbVMlVvqpeWQNK98N_aJKKg

Additional Info :

Source and Templates : Slide Share,Wikipedia, Google, Quora, Brian Solis, Marketing Xlerator, Fast Company.

Ps.- this post is available in Spanish also  here

*I did this research for myself, the data/info may vary.

LinkedIn : 3 Amazing Answers by Sarah Santacroce

junio 29, 2014

Hi there !

Lately I’ve been seeing a lot of activity on LinkedIn, which is very good, and some people were asking me about how to improve their presence on this platform and according  Business Insider, this network just announced a major landmark: 300 million members around the world now use the service .

And I  thought : Sarah Santacroce  has the answers!!, because, she is a LinkedIn Specialist.

Sarah, very kindly, answered my three questions in this interview about LinkedIn :

Sarah Santacroce

JC

1. In your opinion, what are the three main characteristics that a professional should have on their LinkedIn profile ?

Sarah :

JC

2. Should LinkedIn users ask for recommendations and endorsements on their network ?

Sarah :

  • They should ask for recommendations and send a personalized request.
  • Never use a LinkedIn default text to ask a recommendation

JC

3. Could you suggest some tips to users on the improvement of their presence on this platform ?

Sarah :

We have different ways to engage on LinkedIn here some :

  • Share someone else’s update and give them credit
  • Comment on someone else’s update
  • Comment on a discussion in one of your LinkedIn Groups
  • Share your blog posts with your network
  • Thank people for endorsements
  • Make your profile visible ( is a must ).

I want to thank Sarah Santacroce from Switzerland, for this interview and I am sure these great answers will be very helpful .

You can reach Sarah here :

Web Page : Simplicity – Simple Small Business Solution

LinkedIn : Sarah Santacroce

Google + : Sarah Santacroce

Twitter    : @sarahsantacroce

JC Giraldo

ps. you can read this interview on Spanish version here

 

Are You Social Media Connector ?

junio 11, 2014

Hi There,

I am writing this post because there is something that caught my attention , one day, a very important Social Media leader here in the US told me that I am a great connector.

All of us, in one way or other, have more developed skills than others, which is a normal in all human beings.

I want to make it clear that these points are according to my own personal and professional experience.

Connecting-People-

If you have the skills to be a connector, and you want to develop much more, here are 10 tips to identify and connect with people:

  1. Recognize that you have that skill.
  2. Notice the leadership skills that these professionals have in the different social media platforms.
  3. Empathize with the professionals we want to connect.
  4. Distinguish the added value that can be given in the near future when connecting to these professionals.
  5. Analyze some skills in common such as specialty, language, topics, fields, ideas, good manners, vocabulary, etc.
  6. Look at different patterns of behavior online (yes, we can identify patterns of online behavior).
  7. See the different patterns of behavior offline (if we know people in person, of course it will help much more).
  8. Analyze his or her network and how it interacts with them and with you.
  9. Identify if these professionals are likely to help and share with each other.
  10. Be yourself!

I hope that you find these 10 tips useful, and most importantly, apply them in real life if you think that you are a good connector or maybe to improve your skills.

JC Giraldo

Source : My Own Experience

Image : Google Images

Part 2 : Global Behaviors in Social Media

abril 17, 2014

How do social media styles differ by culture/nation?

This is part II of a blog series in which my friend and mentor Natascha Thomson  , CEO of Marketing Xlerator and I try to provide answers to this question by surveying our world-wide networks.

Global

(más…)


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