Archive for the ‘management’ category

5 Visionaries : The 2015 Marketing Predictions

noviembre 25, 2014

Throughout 2014, content marketing was a principal player in many organizations. Many experts, leaders, CEO’s, CMO’s, etc., said that the results they obtained from this were very effective, and they will also be relevant for years to come.

These results are shown in the next infographic of Wheelhouse Advisor: 10 Marketing Predictions for 2015.
The article also explains the following points:
  • Content Marketing continue rising in popularity
  • Marketing software adquisions are increasing
  • Personalization
  • Increase focus in mobile

 

10-Predictions-for-2015-draft-4

 

It is also very interesting to see how many marketing agencies show that mobile will play an important role as well. According to an eMarketer article, Mobile Search Market Too Big for Test-and-Learn, It is predicted that nearly 130 million US consumers will search via mobile phones using apps in the next four years.

The growing population of mobile searchers, coupled with changes made to algorithms and advertising platforms, have forced marketers to include mobile-specific tactics in their search engine optimization (SEO) and search engine marketing (SEM) strategies. But marketers need to brace themselves for another wave of change: Consumers are increasingly conducting vertical searches in category-specific apps, not mobile search engines.
Mobile Search Market Too Big for Test-and-Learn

Troughout the years, the predictions have always been very important in business, but have numbers. As my former boss at Merck always said : Numbers are Numbers.

However, he always told me : Juan Carlos : Opinion leaders are a very important key in any business that you want to start, and he was right. He was a very influential person to me, and of course I have to mention his name : Oscar Ferenczi.

I have always been believer that the biggest factor in our professional development is the knowledge that we learn from experts in various fields, and that predictions are always very important and will continue to be important.

All of this being said, I decided write this article titled “Visionaries : The 2015 Marketing Predictions”, in which visionaries, leaders, thinkers and experts in marketing world share their predictions for 2015.
I wanted to do this differently.  Rather than write and write, I had an idea.  I should ask them what they think about the predictions for 2015, and as expected, they are now sharing with us their thoughts.

The following quotes are from professionals in my network whom have had a great influence on myself and others in this professions including social business, social media marketing, digital marketing, coaching, etc.

Natascha Thomson

CEO, MarketingXlerator, Silicon Valley, US

@NaThomson

Natascha Thomson Quote

Randy Milanovic

Principal, Kayak Online Marketing, Calgary, Canada

@Kayak360

Randy Milanovic Quote

Greg Cooper

Marketing Coach, Front of Mind Coaching, Bristol, UK

@LinkedInCoachUK

Greg Cooper

Jesus Hoyos

Co-Founder, Solvis Consulting, Miami, US

@jesus_hoyos

Jesus Hoyos

 

Ioanna Aggelidaki

Founder & Marketing Manager, Vound app, United Arab Emirates

@iangelidaki

ioanna aggelidakis

I wanted say thank you to our wonderful participants who took the time to share their experience with all of us.

I personally learn a lot from you guys. Gracias.

Juan Carlos Giraldo

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Social Media Women : There You Go !

febrero 6, 2014
Hi there !
 
I want to start this post by mentioning that I do not believe machismo still exists, it is completely behavior of the caveman era.
 
Ok… what encouraged me to write this post ? Short and concise…
 
Since I started in the world of Social Media, I found many experts  in different topics like:Twitter, Pinterest, Facebook, LinkedIn, Blogs, Google Plus and the result : Many skilled women on these topics.
 
Importantly, something which caught my attention and I would like to emphasize is women’s predisposition to help – with tips, posts, books, tweets, etc – always with good intentions, try to satisfy their clients, in this case: ME
 I think aI believe this to be a genetic disposition, really !
Women
 
Now I  “follow” many of these women and we have even become “Social Media Friends”, or mentor,  from which we share common interests and I continue learning from them.
 
This is something I wanted to highlight in this post and give thanks for, because, thanks to most of these WomenPreneurs, now I am able to get faster results in Social Media.
 
I want to especially thank all women that help me to improve everyday, no matter the language, or the country, really I feel so happy for your help ladies !
 
I hope you like this post!
 
JC Giraldo

 

 

 

II Part : Highlights from My Book 42 Rules for B2B Social Media Marketing

diciembre 9, 2013

Hi Everyone !

The first post was a great and I am glad that many people enjoyed,now I Finished My e-book  “42 Rules for B2B Social Media Marketing” , where my mentor and friend Natascha Thomson is co-author , and now I get my 20 Highlights.

Some words before start : I have to say the only way to learn is reading, sharing your own experiences for others to learn and improve their skills also, as in this case, I did and what I will continue doing.

Something I learned when I worked at Merck & Co., was: Take risks with prudenceand I did when wrote my first post about this book-guide and now I feel more sure of myself than before, and eager to continue learning,thanks Natascha!

42 Rules

Here we go, in no particular order:

  1. Branded communities are a great way to engage with your customers,partners and other interested parties.
  2. Your role as a Social Media Professional is to facilitate or engage in ( polite ) conversation
  3. Listen before you “speak”.Don’t barge into an online conversation withouth understanding the context.
  4. Using Social Media effectively allows you to build and cultivate relationships with buyers,influencers,
  5. Be Yourself,but be Yourself at work ( Not at a bar ),chatting with colleagues in a relaxed but professional manner
  6. Becoming a thought leader is a journey not a destination.
  7. Measuring the ROI of Everything you do in Social Media takes more time and money that it is worth.
  8. Being succesful globally on Social Media is a not as simple as translating a tweet or a blog into another language.In most cases,local social media requires an understanding of “how the locals tick”.
  9. Influencers are third parties who understand your space and offering and have a following that respects their opinion and in many cases will act on it.
  10. SEO its based on the content and SMO is based on the links to the content
  11. Identify where your target audience goes to get information and engage there.
  12. Make it easy for people to contact your company when they are ready to buy.Include links or icons for email,Twitter,Facebook,LinkedIn and any other channels your monitor.
  13. After the event,we wrote a blog post with a full transcript of all the questions that attendees asked      during the webinar,along with our answer.
  14. If you have multiple target auidiences,this is the time to decide who you want to focus on first.Especially,if you are just getting started with social media,start small.
  15. You need to change your process to make social media part of your job,not an add-on.
  16. …Companies are placing higher value on social media skills..
  17. In reality,social media is just another instrument in your marketing tools kit.Like every tool,you have to spend time to learn the basics and then gather real-word experience to apply is most effectively.
  18. Identify the most promising channel for your social media marketing activity.This is the place where you are most likely to reach your objetives….
  19. The most common social media outsourcing scenarios are:
    Listening,Strategy,Campaigns,Execution.
  20. The Journey of 1000 miles begins with a simple step..

Hope you guys enjoy mi compilation I’d add this from this book ,but not like Highlights : ” By reading this book, you ( Myself JC ) now have some basic tools to understand the conversations on social media…”

Ok..Have a great day  and remember : ” You will be the size of your thoughts”

JC Giraldo

Highlights from My Book 42 Rules for B2B Social Media Marketing

noviembre 25, 2013

Well, this is a short post but I’m sure will be very useful.

While it is true that even I end not to read ( I am 50 % ) my book 42 Rules for B2B Social Media Marketing, where my mentor and friend, Natascha Thomson is co-author.

I’ve scored some Highlights, which are important to me and I’m sure I’ll have many  when I finish the all the book on my tablet, via Kindle.

In this first opportunity, I made a compilation of 20 Highlights, in my opinión, very personal by the way, I found them important.

Here we go,and are not in order of importance, are randomly :

  1. ” Organizations have discovered that their customers know how to support each other better than their best service reps…”
  2. ” We are active in Social Media as Marketers,Educators and Speakers..”
  3. ” When we had our first meeting about writing this book,the first question we asked ourselves was , “Who is our audience?”.After some debate,we conclude that primary person is a Product Marketing Professional,Campaign Marketing Professional,Product Manager or other Marketing Professional who is familiar with traditional marketing and now is being asked to include Social Media Marketing into their mix…”
  4. ” Smarts Companies spend their time listening to the conversations customers are having with each other.This is what Social Media is really about it…”
  5. “…Marketers are more likely to agree than disagree that “content marketing is more important than advertsing…”
  6. ” P.O.S.T = People,Objetive,Strategy,Tactics/Tools.”
  7. ” The challenge is to align your Social Media content with your corporate tone while speaking in your own voice..”
  8. ” Blogging is a great way to start a dialogue with your customers,prospects,partners and fellow employees.”
  9. ” You can curate content on almost any Social plataform,blogs,Twitter,Facebook,Pinterest,etc..”
  10. ” Collaborate Using Wikis ..On a wiki ,any contributor can make a changes to the content or format .”
  11. ” When People go on your Twitter profile and click the “favorites” link they will see all the complimentary tweets about your product or service that you selected.”
  12. ” If you have compelling content,put it on your blog..”
  13. ” As with all marketing activities,Content is the King ..”
  14. ” Like in the real world,it requires ongoing engagement to build trust and respect..”
  15. ” When People thinh of Social Media,Facebook is often the first thing that comes to mind.For B2B marketing,with it’s multiple decision makers,there are may be better channels to invest your resources.”
  16. ” Be judicious with blog post,pherhaps one per week.”
  17. ” Remember there are always folks who know less than You do,so when in doubt,tweet it.One to five tweets per day will keep people watching your account.”
  18. ” Competitors can read everything about your customers and how well your products and solutions fare in market.”
  19. ” The Social behavior of mobile users creates a huge oportunity for brands and marketers to engage and capture readers,fans,followers,and leads.”
  20. ” The Goal is not to drive people to YouTube;it is to find people on YouTube and drive them to your website”.

I hope you have been useful, as they were for me, I promise to write a second post when I finish the book.

Enjoy !

JC Giraldo

Encontrando a Nuestro Mentor en Social Media..!!

octubre 10, 2012
Muchas veces cuando queremos empezar un proyecto ,nuestras ideas van de un lado a otro , tratando de encontrar la “idea perfecta” o preguntrandonos que hago?,que escribo? que Twitteo?? Con quien me contacto??Quien me ayuda? es normal tener estos sentimientos por que somos humanos y no nacemos sabiendo todo
Ok este es mi primer post en Español y saben que me lo recomendo justamente un experto que posteriormente se convirtio en mi Mentor,como es la vida ella es Ingles hablante ..Gracias  Sarah Campbell   !! de Inglaterra
Hay muchas opiniones ,por ejemplo tengo un mentor en Suiza ,otra Sarah, Sarah Santocroce, me dice ella que  toda su presencia online es en Ingles,pero habla con sus clientes en Aleman y Frances.
Con estos dos ejemplos decidi escribir mi post de hoy en mi lengua nativa.
Como encontre estas dos senoritas? : Navegando en mi cuenta de  Twitter, seguiendolas y analizando sus webs y sus post .
La verdad que quede muy satifecho ,pero No es facil ya que , hay muchos “mentores” en la Social Media y la verdad que encontrar a uno en el cual confiar es dificil,pero no imposible.
Algunos consejos que Yo podria dar a los principiantes como YO serian los siguientes:
  • No te desesperes por encontrar las cosas rapido .
  • Investiga a cada mentor ,y atrapa de cada uno lo mejor y mejoralo con tu propia idea
  • En mi opinion personal “no creas” en los mensajes directos  DM  que algunos “mentores”en el Twitter que te ofrecen el oro,recuerda que cada cosa toma tiempo.
  • Comparte No todo ,pero si lo que te parezca importante de compartir lo que ellos publican.
  • Si eres principiante, escoje 2 mentores,recuerda si tienes muchos no podras concentrarte ,ya que es mucha informacion.
  • Entusiasmo de ellos ,contagiate y veras los resultados
  • Lo mas importante PREGUNTA a ellos, siempre un feedback es importante para que tu mejores en tu proyecto
Es un Post corto pero espero que les haya gustado y no dejen de escribir , ahora pienso que debo escribir tanto en Ingles como Español…
Suerte !!
JC Giraldo

Blogs,Blogging & Bloggers

mayo 29, 2012

I am reading the book by David Meerman Scott “The New Rules of Marketing & PR” – third edition, he writes in one of its chapters about us bloggers and our world.

So I decided to write a little post about our world..

I think all of us, in contrast, the NON-Blog, we are communicators for excellence in a different way, writing or speaking, we show our own experiences or things that fascinate us..

Technology helps us communicate more and more, something that is surprising is that those people within them have or had the skills of journalists, but for various reasons, either because they are timid in real life or not find the “issue” could not communicate with the blogosphere.

Now many of those we called timid, are amazing bloggers and of them we learn a lot from them.

Blogger not be determined how many blog we post – If you have other opinion please let me know maybe i need improve more -Thank You!

This is how committed we are to the world “outsite” waiting for something interesting to share with others.

I also think it’s part of being responsible and not “play” with our target audience, have a responsibility to schedule in our daily walk and pause to share our ideas.

Many people make money with blogs, but as an expert once said in an email: JC, everything is step by step, first started as an amateur and then professional and then expert…well now I’m Amateur..

Many times we get frustrated and say that “no one” “follow me”..Ok.. ask ourselves, as did I, I am writing the right topic?, I’m writing an interesting topic?, I’m helping, to the blogosphere? My Template is serious, for my audience?

When we find the answers is then that our blog will change…

something I always keep in mind is to accept positive and negative comments, that’s what we are exposed, then the negative things Let’s get the very best to make them a new weapon to communicate.

Blogfriend hope you like my post I am not an expert in social media and I’m starting  in the blogosphere, I bought the book “WordPress” for Dummies by Lisa Sabin-Wilson , I’m not be afraid to read it .. 🙂

Remember :  If no one follows you…Another will follow you

JC Giraldo


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