Archive for the ‘Marketing Media’ category

Recap Inbound#14 HubSpot : The Best Templates

septiembre 27, 2014

I had the great opportunity to attend the inbound 14 here in Boston organized by HubSpot.

This is a short post in which I am sharing the best templates ( my opinion ) from some of the experts during their keynotes .

Inbound Experts

 

David Meerman Scott is a well-known social media marketing speaker and leader, I can say that he inspiring me on my social media and inbound marketing work.

He had great templates, but for me was those :  “Social Networking is like Exercise” and  “The biggest comunications revolution in human history means your market place has changed”

Learn more about David M. Scott and his books , here

 

David M. Scott , Keynote Inbound 14

Guy Kawasaki is the chief evangelist of Canva, and used to work at Apple , he had a Keynote during the open of the #Inbound14 : 10 Marketing Lessons from Steve Jobs”, to me a very good template was this, the number 8  : Value ≠ Price and I think apply to all kind of the professionals fields.

Guy Kawasaki, Keynote Inbound 14

Chris Brogan is  CEO of Owner Media Group, Inc , Brogan provides education and tools to help you make your life and your business thrive.

His keynote was very interesting and he spoke  about How to use Content Marketing and Social Networks” and my favorite template what we have to do with our content marketing , was this :

  1. Solve problems
  2. Provide recipes
  3. Encourage action
  4. Apply hooks.

Chris Brogan, Keynote Inbound 14

 

Dharmesh Shah, is co-founder and CTO of HubSpot and during his keynote, he shared very good concepts about of the importance of Inbound Marketing and business:

“Growth doesn’t magically appear…You need a plan” and “Inbound Marketing …create leverage”

Dharmesh Shah, Keynote Inbound 14

 

Simon Sinek is an author best known for popularizing the concept of “the golden circle” and to “Start With Why”, and during his keynote emphasized about the role of the great leader (CEO ‘s , etc ), during his keynote was very encouraging and positive, which is very important in business and in real life too, and here his best quote : “Don’t Be Selfish”

Simon Sinek, Keynote Inbound 14

Is a compilation from from my view, I hope will be inspiring for you too!

Inbound 14

 

 

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Silicon Valley, Entrepreneurial Mindset : Part I

julio 11, 2014

Hi there,

After doing some research about Silicon Valley, I decided to write this post to try to answer some questions for my audience, and to also inform them about this special part of the San Francisco Bay. ( I live in Boston )

My post has two parts.  Part one includes data and information found through my research.  Part two focuses more on the personal experiences of my friends who are residents and social media entrepreneurs in Silicon Valley.

Then, we can have a fuller vision and very close to reality .

Part I : Data e Info

Brian Solis, mentioned in one of his articles :SV more than a place, it’s a movement “

The city was initially known as “The Valley of Heart’s Delight”, but in 1971 was nick-named by journalist Don Hoefler, as we all know now: Silicon Valley ( SV ) .

The San Francisco Bay is known for:

  • The Natural Beauty
  • Progressive
  • Liberal Vision
  • Entrepreneurial vision
  • Diversity

Important results about what are the top strengths of doings in SV ?

  • 71%  Access to skilled labor 
  • 60Entrepreneurial mindset
  • 44%  Proximity with customers and competitors ( Very Important )

Companies that were founded in SV, :

  • Facebook Inc
  • Yahoo Inc
  • Google Inc
  • Twitter Inc
  • Netflix Inc
  • Etc.

Venture Capital :

The entrepreneurial spirit and forgiveness of the failure is a culture.

  • Atari started with  $ 250 and people thought that a completely crazy idea to play on the TV.
  • Hewlett Packard with $ 500

Salaries and Job Opportunities in SV:

  • According with Fast Company in the following infographic : rates and salaries in SV are above average in all United States.
  • Product and Marketing Manager’s have higher incomes.

https://i1.wp.com/images.fastcompany.com/upload/Valley-Salaries-1.jpeg

A win/win way to recruit in Silicon Valley :

  • The race for talent in SV is Highly competitive.
  • Companies like Facebook and Google and some Startups, offer incredible compesations packages that include access to stocks and other benefits. ( I’ve had the opportunity to work in that system at Merck & Cois an excellent system ).

SV’s Personality

I found some answers on Quora about personality of the residents, workers and entrepreneurs, and vary, as elsewhere in the world, there is no perfect world, but, here a good one :

The Startups Culture in SV

According with Quora, a comparison the Startups culture between NYC and SV  :

  • NYC startups tend to be focused more on the business whereas the Valley is focused more on the What If…?
  • SV is the first city in U.S. in number of Startups, which shows us the entrepreneurial culture in this part of the world.

https://lh5.googleusercontent.com/jksk1tLcJR8QFWzwFX9WIlS_iwDWIjyBAv4KJLAhPH731C9OYn3PRrVOpPdJjsyVZ1TZi4VVRWbIka8_uYjFrrNid7fJLbVMlVvqpeWQNK98N_aJKKg

Additional Info :

Source and Templates : Slide Share,Wikipedia, Google, Quora, Brian Solis, Marketing Xlerator, Fast Company.

Ps.- this post is available in Spanish also  here

*I did this research for myself, the data/info may vary.

Part 3 : A view & unique characteristic of social media at world

abril 22, 2014

Hi there,

This is part III of a blog series,which my mentor Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks.

How do social media styles differ by culture/nation?

Note:We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country(or region or culture,if you prefer),how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

Social Networking

 THE RESULTS PART III

Australia

Adel de Meyer Social Media Strategist at Mammoth & HootSuite Ambassador for Australia

Adel de Meyer

1.-Australians are very social by nature,hence why Australian users are one of the highest users of social media worldwide.For every hour an Australian spends online 14 minutes are spent on social sites,nine on entertainment and four minutes shopping online.

  • In fact Australians love social media so much that about one in 10 Australians(13 %) interrupt their love-making to check their social media accounts,according to a recent Galaxy survey commissioned by condom manufacturer Durex.
  • Facebook is a giant in Australia with 13,200,000 users followed by YouTube and then WordPress.
  • My opinion is that Australians love good entertainment,to give opinions and to make jokes.They have a great sense of humor and that shows throughout Social Media usage in Australia from comments,to advertising.

2.-Multi-screen behavior is now a daily habit for Australians

  • Social Media are accessed mainly at home by over 96% of Australians and about 34% of Australians accessed Social Media at work in 2013.
  • Aussies love photo and video sharing on Social Media as the second most done activity on Social.
  • A lot of humor shines through on Social Media platforms used by Aussies.

Guatemala

Regina Maria Castrejón Asturias,Communications Department at Archdiocesan Caritas- Guatemala

1.-In Guatemala, only a part of the population has access to Internet, these people, in majority are the young people.

  • The most used networks are Facebook and Twitter, Google as a social network (not as a search engine) is unknown for many.
  • Linkedin is used eg (socio-economic, segment A/B) to reach a labor market.

2.-Among the features to Guatemala in networks, we can say that it is a market with great growth.

  • Companies are beginning been making an effort to participate in social media(although there is much ignorance of how to do it, optimize it,for that will lead to effective results), digital marketing, is just beginning to develop.

Belgium

Sofie De Beule,Community Manager at Engagor:Social Media Management & Analitytics Tools

Sofie De Beule

1.-Belgians believe it’s really important to have their voice be heard on social media and take to it for social customer service.

2.-The use of social media is not really progressive in comparison to US users.

  • Belgians view social media more as a “free zone”.
  • They greatly appreciate transparency in any social media strategy.

Spain

Mariangeles Berna,Social Media Manager,digital newspaper Alicante Press

Mariangeles Berna Bernad

1.-For the last two years Spain is experiencing a time of change through social media.Companies need to have a presence to give their products more visibility.

  • Social media,also gives customers a way to contact companies directly for feedback.
  • In Spain companies have a greater presence on Facebook and Twitter.
  • Google+ and Pinterest are more utilized by sectors such as hospitality,tourism,these sectors use more marketing tools in order to reach a larger audience and generate more new ideas for their products.
  • Many companies are beginning to share their profile on LinkedIn’s network in order to become more known.

2.-In Spain people working in social media use is as a means to get support and help.

  • Through my individual as well as my colleagues experiences we can help people to become oriented in a number of networks,this way a person seeking help will find it more quickly and not get lost or confused as easily.

I hope you enjoy the post and you can reach the Part I here:Social Media Around the Globe-Same or Diferent?and the Part II here: Global Social Media Usage-Same or Diferent?

JC Giraldo

 

 

Social Media Women : There You Go !

febrero 6, 2014
Hi there !
 
I want to start this post by mentioning that I do not believe machismo still exists, it is completely behavior of the caveman era.
 
Ok… what encouraged me to write this post ? Short and concise…
 
Since I started in the world of Social Media, I found many experts  in different topics like:Twitter, Pinterest, Facebook, LinkedIn, Blogs, Google Plus and the result : Many skilled women on these topics.
 
Importantly, something which caught my attention and I would like to emphasize is women’s predisposition to help – with tips, posts, books, tweets, etc – always with good intentions, try to satisfy their clients, in this case: ME
 I think aI believe this to be a genetic disposition, really !
Women
 
Now I  “follow” many of these women and we have even become “Social Media Friends”, or mentor,  from which we share common interests and I continue learning from them.
 
This is something I wanted to highlight in this post and give thanks for, because, thanks to most of these WomenPreneurs, now I am able to get faster results in Social Media.
 
I want to especially thank all women that help me to improve everyday, no matter the language, or the country, really I feel so happy for your help ladies !
 
I hope you like this post!
 
JC Giraldo

 

 

 

II Part : Highlights from My Book 42 Rules for B2B Social Media Marketing

diciembre 9, 2013

Hi Everyone !

The first post was a great and I am glad that many people enjoyed,now I Finished My e-book  “42 Rules for B2B Social Media Marketing” , where my mentor and friend Natascha Thomson is co-author , and now I get my 20 Highlights.

Some words before start : I have to say the only way to learn is reading, sharing your own experiences for others to learn and improve their skills also, as in this case, I did and what I will continue doing.

Something I learned when I worked at Merck & Co., was: Take risks with prudenceand I did when wrote my first post about this book-guide and now I feel more sure of myself than before, and eager to continue learning,thanks Natascha!

42 Rules

Here we go, in no particular order:

  1. Branded communities are a great way to engage with your customers,partners and other interested parties.
  2. Your role as a Social Media Professional is to facilitate or engage in ( polite ) conversation
  3. Listen before you “speak”.Don’t barge into an online conversation withouth understanding the context.
  4. Using Social Media effectively allows you to build and cultivate relationships with buyers,influencers,
  5. Be Yourself,but be Yourself at work ( Not at a bar ),chatting with colleagues in a relaxed but professional manner
  6. Becoming a thought leader is a journey not a destination.
  7. Measuring the ROI of Everything you do in Social Media takes more time and money that it is worth.
  8. Being succesful globally on Social Media is a not as simple as translating a tweet or a blog into another language.In most cases,local social media requires an understanding of “how the locals tick”.
  9. Influencers are third parties who understand your space and offering and have a following that respects their opinion and in many cases will act on it.
  10. SEO its based on the content and SMO is based on the links to the content
  11. Identify where your target audience goes to get information and engage there.
  12. Make it easy for people to contact your company when they are ready to buy.Include links or icons for email,Twitter,Facebook,LinkedIn and any other channels your monitor.
  13. After the event,we wrote a blog post with a full transcript of all the questions that attendees asked      during the webinar,along with our answer.
  14. If you have multiple target auidiences,this is the time to decide who you want to focus on first.Especially,if you are just getting started with social media,start small.
  15. You need to change your process to make social media part of your job,not an add-on.
  16. …Companies are placing higher value on social media skills..
  17. In reality,social media is just another instrument in your marketing tools kit.Like every tool,you have to spend time to learn the basics and then gather real-word experience to apply is most effectively.
  18. Identify the most promising channel for your social media marketing activity.This is the place where you are most likely to reach your objetives….
  19. The most common social media outsourcing scenarios are:
    Listening,Strategy,Campaigns,Execution.
  20. The Journey of 1000 miles begins with a simple step..

Hope you guys enjoy mi compilation I’d add this from this book ,but not like Highlights : ” By reading this book, you ( Myself JC ) now have some basic tools to understand the conversations on social media…”

Ok..Have a great day  and remember : ” You will be the size of your thoughts”

JC Giraldo

Highlights from My Book 42 Rules for B2B Social Media Marketing

noviembre 25, 2013

Well, this is a short post but I’m sure will be very useful.

While it is true that even I end not to read ( I am 50 % ) my book 42 Rules for B2B Social Media Marketing, where my mentor and friend, Natascha Thomson is co-author.

I’ve scored some Highlights, which are important to me and I’m sure I’ll have many  when I finish the all the book on my tablet, via Kindle.

In this first opportunity, I made a compilation of 20 Highlights, in my opinión, very personal by the way, I found them important.

Here we go,and are not in order of importance, are randomly :

  1. ” Organizations have discovered that their customers know how to support each other better than their best service reps…”
  2. ” We are active in Social Media as Marketers,Educators and Speakers..”
  3. ” When we had our first meeting about writing this book,the first question we asked ourselves was , “Who is our audience?”.After some debate,we conclude that primary person is a Product Marketing Professional,Campaign Marketing Professional,Product Manager or other Marketing Professional who is familiar with traditional marketing and now is being asked to include Social Media Marketing into their mix…”
  4. ” Smarts Companies spend their time listening to the conversations customers are having with each other.This is what Social Media is really about it…”
  5. “…Marketers are more likely to agree than disagree that “content marketing is more important than advertsing…”
  6. ” P.O.S.T = People,Objetive,Strategy,Tactics/Tools.”
  7. ” The challenge is to align your Social Media content with your corporate tone while speaking in your own voice..”
  8. ” Blogging is a great way to start a dialogue with your customers,prospects,partners and fellow employees.”
  9. ” You can curate content on almost any Social plataform,blogs,Twitter,Facebook,Pinterest,etc..”
  10. ” Collaborate Using Wikis ..On a wiki ,any contributor can make a changes to the content or format .”
  11. ” When People go on your Twitter profile and click the “favorites” link they will see all the complimentary tweets about your product or service that you selected.”
  12. ” If you have compelling content,put it on your blog..”
  13. ” As with all marketing activities,Content is the King ..”
  14. ” Like in the real world,it requires ongoing engagement to build trust and respect..”
  15. ” When People thinh of Social Media,Facebook is often the first thing that comes to mind.For B2B marketing,with it’s multiple decision makers,there are may be better channels to invest your resources.”
  16. ” Be judicious with blog post,pherhaps one per week.”
  17. ” Remember there are always folks who know less than You do,so when in doubt,tweet it.One to five tweets per day will keep people watching your account.”
  18. ” Competitors can read everything about your customers and how well your products and solutions fare in market.”
  19. ” The Social behavior of mobile users creates a huge oportunity for brands and marketers to engage and capture readers,fans,followers,and leads.”
  20. ” The Goal is not to drive people to YouTube;it is to find people on YouTube and drive them to your website”.

I hope you have been useful, as they were for me, I promise to write a second post when I finish the book.

Enjoy !

JC Giraldo


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