Archive for the ‘Marketing Xlerator’ category

5 Visionaries : The 2015 Marketing Predictions

noviembre 25, 2014

Throughout 2014, content marketing was a principal player in many organizations. Many experts, leaders, CEO’s, CMO’s, etc., said that the results they obtained from this were very effective, and they will also be relevant for years to come.

These results are shown in the next infographic of Wheelhouse Advisor: 10 Marketing Predictions for 2015.
The article also explains the following points:
  • Content Marketing continue rising in popularity
  • Marketing software adquisions are increasing
  • Personalization
  • Increase focus in mobile

 

10-Predictions-for-2015-draft-4

 

It is also very interesting to see how many marketing agencies show that mobile will play an important role as well. According to an eMarketer article, Mobile Search Market Too Big for Test-and-Learn, It is predicted that nearly 130 million US consumers will search via mobile phones using apps in the next four years.

The growing population of mobile searchers, coupled with changes made to algorithms and advertising platforms, have forced marketers to include mobile-specific tactics in their search engine optimization (SEO) and search engine marketing (SEM) strategies. But marketers need to brace themselves for another wave of change: Consumers are increasingly conducting vertical searches in category-specific apps, not mobile search engines.
Mobile Search Market Too Big for Test-and-Learn

Troughout the years, the predictions have always been very important in business, but have numbers. As my former boss at Merck always said : Numbers are Numbers.

However, he always told me : Juan Carlos : Opinion leaders are a very important key in any business that you want to start, and he was right. He was a very influential person to me, and of course I have to mention his name : Oscar Ferenczi.

I have always been believer that the biggest factor in our professional development is the knowledge that we learn from experts in various fields, and that predictions are always very important and will continue to be important.

All of this being said, I decided write this article titled “Visionaries : The 2015 Marketing Predictions”, in which visionaries, leaders, thinkers and experts in marketing world share their predictions for 2015.
I wanted to do this differently.  Rather than write and write, I had an idea.  I should ask them what they think about the predictions for 2015, and as expected, they are now sharing with us their thoughts.

The following quotes are from professionals in my network whom have had a great influence on myself and others in this professions including social business, social media marketing, digital marketing, coaching, etc.

Natascha Thomson

CEO, MarketingXlerator, Silicon Valley, US

@NaThomson

Natascha Thomson Quote

Randy Milanovic

Principal, Kayak Online Marketing, Calgary, Canada

@Kayak360

Randy Milanovic Quote

Greg Cooper

Marketing Coach, Front of Mind Coaching, Bristol, UK

@LinkedInCoachUK

Greg Cooper

Jesus Hoyos

Co-Founder, Solvis Consulting, Miami, US

@jesus_hoyos

Jesus Hoyos

 

Ioanna Aggelidaki

Founder & Marketing Manager, Vound app, United Arab Emirates

@iangelidaki

ioanna aggelidakis

I wanted say thank you to our wonderful participants who took the time to share their experience with all of us.

I personally learn a lot from you guys. Gracias.

Juan Carlos Giraldo

Is Google Plus The New Super Hero for Marketers??

noviembre 12, 2014

Teamwork always brings good results, right?

Natascha Thomson and I, we were working on the second part of our series of blog to try understand the value of Google Plus for marketers and we asked our peers to share their personal opinions on the network .

  • Why are you on G+?
  •  G+ vs. FB: Your thoughts?
  •  How do you measure G+ “success”?
  • How is it going for you?
  •  What are your favorite features related to G+? (e.g. communities, HOA….)
  • Any other insights to share?

This blog is part two in a series. In the first blog, The Truth about Google Plus,  started to look into the viability of G+ for marketers, sifting through research reports.

This blog presents the results of an informal survey we conducted within our personal networks of G+ users, asking them to share their experiences and opinions.

G+ Global

 

Of course we conducted this survey on G+:

Randy Milanovic

@Kayak360

  • Probably the biggest epiphany I’ve had about GPlus is that there’s an influencer type that nobody ever thinks about, yet is the largest population of all: the decision maker’s influencer (I.e. You, I and our contacts – not the big guys).
  • When I’m in GPlus or LinkedIn, I’ll take engagement with a regular Joe influencer over even a decision-maker any day. These are the people who will be your champion.
  • My measure of success here is in the quality of conversations.

 

Carrie-Anne Foster

I’m on G+ because I find it very engaging.

  • I’ve yet to +mention someone and not have them acknowledge me in some way. The influencers are warm, welcoming and encouraging. Plussers want to help you as much as they are able to.

“Facebook reminds me of high school. It’s fun, silly, and you don’t really learn anything that benefits you in the real world.

Google Plus reminds me of university. Still fun, but has a more serious tone. Information that you can use in the real world is constantly coming across your news feed. “

I measure my success…

  • …on Google Plus based on the level of engagement I do. The connections I make and how much I am learning.
  • I feel G+ is going very good for me and it has become my favourite social media platform by far.

HOA’s are my favourite feature!

  • I love being able to interact with people in real-time. Plus it’s wonderful to see/hear a person talk as opposed to reading what they write.

For anyone who is new to Google Plus, my best advice is to remember that you’ll get out of it what you put in. It’s a social platform and users want to engage with other users. Don’t be shy!

 

Beth Lee Browning
Why am I here
  • I started on Google Plus because I was interested in Google Authorship. I’ve learned that there’s a whole lot more to it than that. After accidentally deleting my Google Plus Profile last March, I’ve become an even bigger fan.
  • IMO Google Plus is the best network for curating interesting information and useful content from an incredibly wide variety of sources.
  • I’m also here for the networking – I’ve met some really great people and my connections have led to real business opportunities. And of course there’s also the potential for increased visibility in personalized search results for people I’m connected with.

Google Plus vs Facebook

  • I find Facebook to be very oriented toward personal sharing. When I’m on Facebook I’m not thinking about business, which is why I think it can work for B2C but I’m not convinced of it’s value for B2B marketing.

My favorite feature

  • HOA’s. I love adding ones that are about a topic I’m interested in to my calendar and going back to watch it later. I do like the hangouts for one on one conversations.

How do I measure success – hmmmm

  • I also feel like it’s the place in which I find the most content that I can learn from.
  • Also engagement is one measure, but another measure is that I can attribute actual business opportunities to my activity on the platform. Some have been very direct such as a referral from someone in my network and others have been indirect, but I can trace the lead back to something that had to do with Google Plus.

My additional 2 cents would be around LinkedIn vs Google Plus

  • LinkedIn and Google Plus have two very different cultures.
    • For me, LinkedIn is the professional breakfast meeting, a place where personal updates are rarely if ever shared and the conversation centers only on business.
    • Google Plus on the other hand is the company picnic, a gathering where people are still on their best behavior but they introduce you to their kids and chat about hobbies and interests outside of work.

If you use both platforms well, prospective clients or recruiters have the opportunity to see the authentic and well-rounded you and that might help you seal the deal.

 

Elle Hubbard

I came to G+ for the authorship and found nothing to like.

  • When I returned with a determination to get to understand it better, I started to really enjoy it. That was mainly down to +Mark Vang inviting me to his community where I have learnt so much. I now love it!

I use FB only to keep up with family, and to connect with clients who follow my page.

  • I have a small following there but they seem pretty engaged when I do post, which is infrequent.

I expect, I should have G+ goals for my business that measure my success…

  • …but actually, I measure it by the connections I have made, the fact that I care about finding out what is going on with them, and that I feel I have a good grasp of how to use the platform, and I mean use, rather than leverage. From a business perspective I should probably try harder!

My favorite feature is…

  • ...the knowledge contained within the collective minds on the platform. I have picked up so many tips and ideas along the way, that really make a difference to my business. Some have come through HOA’s and some through posts or comments, so that is why the feature is knowledge rather than any particular facility.

 

Tammy Powlas
Why are you on G+?
  • Just to see what I may have missed.

G+ vs. FB: Your thoughts?

  • Less salesy, easier to follow, to be honest. I really like the content that +Susan Scrupski posts on G+ too.

How do you measure G+ “success”? How is it going for you?

  • Not sure; I don’t get that many “plusses” and since +Steve Rumsby and I had an exchange about posting the same content on multiple platforms I don’t contribute that much here.

What are your favorite features related to G+? (e.g. communities, HOA….)

  • I like the Google Hangout (is that a G+ feature)?
  • The way it sends “Birthday Wishes” – far better than FB.

Any other insights to share?

  • Not sure why it is not taking off.
  • I am not sure how to set up Circles.

Also at times +Frank Köhntopp posts some really nice photos to G+ and makes it well worth the visit 🙂

 

Frank Köhntopp
I’m not sure I even want G+ to be successful for marketing – I’m happy with all of that going to FB ;).

Michael J Procopio

G+ is my favorite non-business network (I think of LinkedIn as a business network).
  • Although I prefer G+, my family and friends interact on FB not G+

I haven’t found any success on G+ either personally or professionally other than its SEO benefit.

  • I do feel that Hangouts-on-Air are a big success but they are separate from G+ as a social interaction network in my mind.

Hangouts-on-Air is my favorite feature.

I think Google has had a number of stumbles with G+ and even thought it is one of the top social networks it doesn’t seem to have found its place yet.

 

Tom Maiaroto
I’m on G+ mainly because…
  • …it’s easy to access from my other Google services and GMail.

I think G+ is a better business tool (B2B) than FB

  • I see FB as good for B2C and for personal uses given its privacy and features. Though I don’t use FB that often to connect with friends anyway. I don’t use G+ at all to connect with friends about my personal life. It’s more of a business tool for me.

I have a hard time measuring G+ right now (I’m working on tools to help with that).

  • “Success” metrics for me would be growth in terms of people following me (or my pages), engagement (comments and +1’s), and any leads or relationships established due to G+.
  • Website metrics tie right into G+ if you’re using Google Analytics and that really helps track success as well. Ultimately driving traffic is a big part of success on the internet.

My favorite features for G+ include business pages and hangouts.

Other insights?

  • I don’t know, I think G+ is still trying to find its niche to be frank. It’s another channel that I do try to use, but right now I’m more focused on Twitter.

 

Jose Facchin

Why are you on G +?

  • I started using Google+ in 2012, just to see what this new network offered and I’ve been a little bit saturated with other networks.
  • On Google+, there is a good balance between people who have the same interests in regards to professional topics.

G+ vs. FB: Your thoughts?

  • The main difference is segmentation. G+ has the circles, which let you easily share targeted content with a specific audience.

How do you measure G+ “success”? How is it going for you?

  • I measure success as a high percentage of engagement with my posts, and “follower” growth.
  • Google+ is now my second favorite social network, right after Twitter. Twitter refers the most traffic to my blog.

What are your favorite features related to G +? (eg communities, HOA …).

  • The best feature on G + is the integration of all Google services.
  • G+ communities, because they provide one of the best ways to meet new people who share your interests, and as blogger, it helps me to improve my SEO.

 

Albert Ramos Catalán

Why are you on G +?

  • I opened my account in Google+ in 2011, I was invited because I worked in a business incubator , but it was not until 2013 when I started to use this network as a strategy. Due to the UX it can be used like LinkedIn for business topics.
  • I’d add that is a social network that has a mix between leisure and professional publications.

G+ vs. FB: Your thoughts?

  • The main difference, at least in Spain, is that Facebook users log in with an intention to just have fun; more than on Google+.
  • There is also a greater range of segmentation and freedom of interaction between users.
  • For professionals, it also offers something similar to LinkedIn groups via the communities.

How do you measure G+ “success”? How is it going for you?

  • I think that having success on Google+ has a lot to do with getting followers regardless of whether you follow them or not. Just because they like what you are posting.
  • More and more people have been following my blog because they have read my posts on G+.
  • If I had to rank: Twitter is my favorite network, and Google Plus comes second.

What are your favorite features related to G +? (eg communities, HOA …).

  • Google+ is interesting for a variety of services available via Hangouts, their email services and the functionally on mobile devices. Even though similar to LinkedIn groups, G+ functionally works much better on mobile.
  • I also like the ability to host webinars and classes on HOA.

Any other insights to share?

  • G+ is valuable to drive traffic to your website, blog, or both.
  • The influence of G+ on SEO should not be neglected.

Make sure you have a well-defined and distinct strategy for G +. Don’t forget that each social network requires tailored communications to be most effective.

 

Adrian Bold

@AdrianBold

Why are you on G+?

  • Initially, because I felt obliged to be, i.e. use Google to stay current but now mainly to ‘take a break’ and learn via HOAs and Communities.
G+ vs. FB: Your thoughts?
  • I struggle with how best to manage Facebook so tend to stick to people I know offline ‘though that gets tested when someone I know online only sends a friend request. G+ is my slightly more acceptable public face!
How do you measure G+ “success”? How is it going for you...
  • No measurement for me and that probably sums up my approach to social media generally. Probably wrongly!
What are your favorite features related to G+? (e.g. communities, HOA….)
  • The right communities, e.g. like Sanctuary; good mix of people, knowledge share and well-managed.
Any other insights to share?
  • I’m slightly concerned that G+ is turning into one big community of social media experts and everyone else is oblivious to its potential!

If you liked this post, visit MarketingXLerator too for more insights, and feel free to comment here if you want !

Social Media : Trends and Behaviors by Countries Part IV

mayo 4, 2014

Hi there ,

This is last part  of a blog series in which Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks.

Note: We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country (or region or culture, if you prefer), how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

GlobalSocialMedia

THE RESULTS PART IV

CANADA

Chantal Bechervaise , Senior Human Resources Assistant at Privy Council Office and HootSuite Ambassador

Chantal Bechervaise

1.-  It’s hard to find a lot of statistics on Canada and social media usage.

  • From gathering information and doing a bit of digging I have discovered that Canadians do indeed love their social media and internet usage. I am a heavy social media user myself. (My family is always joking that I am online talking to my imaginary friends.)
  • In terms of engagement, Canada ranks as one of the top 3 countries around the world. Canadians use on average, 41 hours per month online on their computers. In a recent study conducted by Media Technology Monitor, 2 out of 3 Canadians use some sort of Social Media network.
  • Businesses in Canada are also open to social media.
  • The top three Canadian social networking sites are Facebook, Twitter and then LinkedIn. Facebook is the most popular among Canadians. The second most popular is Twitter. It will be interesting to also see how Pinterest, Vine, Google+ and other social sites begin to rank as more statistics become available.

2.- Canadians appear to love their technology and ability to connect and engage.

  • I think that our usage will continue to increase. It was just announced this week that Parks Canada will be setting up 15-20 wireless hot spots in our national parks as part of a trial run, and hopes to have 75 in the next three years.  It is becoming more and more en-grained into our culture and it is here to stay.

SINGAPORE

Avtar Ram Singh , Digital Marketing Manager at Circus Social, Ogilvy & Mather

Avtar Ram Singh

1.- With internet penetration at 73%, the internet and social media is a way of life in Singapore.

  • To drive home that fact, consider this: 3.2 million of the 3.9 million people on the internet have an active Facebook account.
  • Mobile internet penetration is at 64% as well, and on average, mobile internet users spend 2 hours using mobile internet each day. Around 96% of internet users in Singapore have a social media account in some shape or form.
  • Due to the high cost of traditional marketing in Singapore, a lot of brands have shifted to social media in the last few years and have started to build a presence. Most, if not all, retail stores have a presence on social media with a fairly active following.

2.- There are two things that surprise me:

  • The first, is how high the Facebook usage in Singapore is, and second, how low the Pinterest usage in Singapore is.
  • Less than 100,000 Singaporeans have a Pinterest account, and for a country that’s fashion obsessed – that’s a little strange.
  • The second thing though – is how much content Singaporeans consume on a daily basis. Trains, buses, standing in queues, having lunch alone – 4 out of 5 people will be on their phones, either watching a soap, scrolling through their newsfeed or talking to friends.

NEW ZEALAND

Lillian Leon ,  Copywriter , Social Media and Online Marketing at The Online Marketing Rookie

Lillian Leon

1.- In New Zealand , businesses are aware they should be on social media somehow.

  • But businesses still don’t really understand how it works for ROI.
  • Some larger and entrepreneurial companies are using social media well, but not many. Slowly, we’re getting there.
  • We use Facebook most, but Instagram, Snapchat and Pinterest are gaining popularity.

2.-  Unique characteristic?

  • Probably that New Zealander‘s  are not outspoken people, so we tend not to vent our opinions on social media.
  • Social media is used more for connecting with others.

INDONESIA

Vicky Iskandar, Social Media Consultant at Temptu

Vicky Iskandar

1.- The number of people who are online in Indonesia are over 79 million in 2014 ( over 30% of the population). This sounds low in terms of % but significant when you take into account that Indonesia’s the fourth most populated country in the world with over 250 million people.

  • Indonesians view social media as entertainment and they truly love to socialize .
  • They’re the 3rd most active tweeters (via @conradhackett).
  • They see twitter as a platform where they can chat and connect with their favorite brands and local celebrities. It’s pretty easy for a local celebrity to gain quick followings.

2.- Mobile plays a majority part in social media usage as smartphones and data packages are more affordable and readily available compared to desktop access.

  • Facebook is still the number one platform with over 90% of the country’s online users but majority of active users are turning to Path (which is mobile only) as the main social platform to socialize with their friends.
  • Facebook seems to be seen as more of a nuisance, with many pages abusing  and bombarding their Facebook friends with tags and sales pitches etc.
  • Whereas Path, which had a 150 friend limit till recently, is seen as a more private and intimate platform.

 Find parts I, II & III here: 

Part I : How do Social Media styles differ by culture/nation?

Part II : Global Behaviors in Social Media

Part III : A view & unique characteristic of Social Media at World

Finally, I want to thank my dear friend Natascha Thomson CEO/Owner of Marketing Xlerator for being part of this blog series. It has been very inspiring for me as well as a great learning and networking opportunity.

And thank to all the participants from countries like :  Germany, Netherlands, UK, Austria, China, Spain, Greece, Australia, Guatemala, Belgium, New Zealand, Singapore, Canada, Indonesia and Perú.

JC Giraldo

 

Part 3 : A view & unique characteristic of social media at world

abril 22, 2014

Hi there,

This is part III of a blog series,which my mentor Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks.

How do social media styles differ by culture/nation?

Note:We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country(or region or culture,if you prefer),how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

Social Networking

 THE RESULTS PART III

Australia

Adel de Meyer Social Media Strategist at Mammoth & HootSuite Ambassador for Australia

Adel de Meyer

1.-Australians are very social by nature,hence why Australian users are one of the highest users of social media worldwide.For every hour an Australian spends online 14 minutes are spent on social sites,nine on entertainment and four minutes shopping online.

  • In fact Australians love social media so much that about one in 10 Australians(13 %) interrupt their love-making to check their social media accounts,according to a recent Galaxy survey commissioned by condom manufacturer Durex.
  • Facebook is a giant in Australia with 13,200,000 users followed by YouTube and then WordPress.
  • My opinion is that Australians love good entertainment,to give opinions and to make jokes.They have a great sense of humor and that shows throughout Social Media usage in Australia from comments,to advertising.

2.-Multi-screen behavior is now a daily habit for Australians

  • Social Media are accessed mainly at home by over 96% of Australians and about 34% of Australians accessed Social Media at work in 2013.
  • Aussies love photo and video sharing on Social Media as the second most done activity on Social.
  • A lot of humor shines through on Social Media platforms used by Aussies.

Guatemala

Regina Maria Castrejón Asturias,Communications Department at Archdiocesan Caritas- Guatemala

1.-In Guatemala, only a part of the population has access to Internet, these people, in majority are the young people.

  • The most used networks are Facebook and Twitter, Google as a social network (not as a search engine) is unknown for many.
  • Linkedin is used eg (socio-economic, segment A/B) to reach a labor market.

2.-Among the features to Guatemala in networks, we can say that it is a market with great growth.

  • Companies are beginning been making an effort to participate in social media(although there is much ignorance of how to do it, optimize it,for that will lead to effective results), digital marketing, is just beginning to develop.

Belgium

Sofie De Beule,Community Manager at Engagor:Social Media Management & Analitytics Tools

Sofie De Beule

1.-Belgians believe it’s really important to have their voice be heard on social media and take to it for social customer service.

2.-The use of social media is not really progressive in comparison to US users.

  • Belgians view social media more as a “free zone”.
  • They greatly appreciate transparency in any social media strategy.

Spain

Mariangeles Berna,Social Media Manager,digital newspaper Alicante Press

Mariangeles Berna Bernad

1.-For the last two years Spain is experiencing a time of change through social media.Companies need to have a presence to give their products more visibility.

  • Social media,also gives customers a way to contact companies directly for feedback.
  • In Spain companies have a greater presence on Facebook and Twitter.
  • Google+ and Pinterest are more utilized by sectors such as hospitality,tourism,these sectors use more marketing tools in order to reach a larger audience and generate more new ideas for their products.
  • Many companies are beginning to share their profile on LinkedIn’s network in order to become more known.

2.-In Spain people working in social media use is as a means to get support and help.

  • Through my individual as well as my colleagues experiences we can help people to become oriented in a number of networks,this way a person seeking help will find it more quickly and not get lost or confused as easily.

I hope you enjoy the post and you can reach the Part I here:Social Media Around the Globe-Same or Diferent?and the Part II here: Global Social Media Usage-Same or Diferent?

JC Giraldo

 

 

Part 2 : Global Behaviors in Social Media

abril 17, 2014

How do social media styles differ by culture/nation?

This is part II of a blog series in which my friend and mentor Natascha Thomson  , CEO of Marketing Xlerator and I try to provide answers to this question by surveying our world-wide networks.

Global

(más…)

How do social media styles differ by culture/nation? Part I

abril 9, 2014

Hi  there ,

Last March, I sent my Friend and Social Media Mentor ,  Natascha Thomson, a DM via Twitter. In this message, I asked her view on the difference in social media usage around the world .

We both thought that this was a very good and interesting topic for a blog, so we decided to write a post together as co-authors gathering information from people in our network around the world.

We conducted a survey on how they saw and use social media in each of their different countries.

We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country (or region or culture, if you prefer), how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

Here are some of the results:

I decided to start with myself:

Perú
Juan Carlos Giraldo , Social Media Innovator at JC Giraldo

jc1

 

 

 

 

 

Well , I have to speak as the Latino that I am who lives in the United States but was born in Perú. I do, however, have interactions with some peruvians

1 – In Perú, for example, they often use Social Networks like Facebook and Twitter.

  • They use LinkedIn a little bit, and they very rarely use Instagram (more use from Kids/Teens)
  • Only big media companies, radio, and television use  G+.
  • They do not care too much about privacy, and they use social networks for fun rather than for information or business in most cases.
  • Blogs are mostly about political issues or fashion/showbiz . There is a lot of interesting opportunity in this growing market.

2 – They use Facebook all of the time.

  • For Peruvians, the main use of social media is for fun and bragging with little openness for others , including compatriots abroad, to collaborate.
  • There is very little interaction with English-speaking people.

 

United Kingdom / England

Sarah Campbell Booth, Owner at  Campbell Booth Social Media,

sarah

 

 

 

 

 

1 – Half of the UK population have Facebook accounts and see Social Media mainly from this platform, however, there are 15 million UK users on Twitter.

  • Pinterest is the biggest growing network in the UK, we only had about 200,000 users in 2011 and we now have over two million.
  • Everyone has their own views, some love it, some hate it; some see the business benefits, so have hopped into the Social Media bandwagon.
  • Opinion is divided. Women rule the Social Media landscape and the majority of the women I know, love it. I think it has, what we call in the UK, a Marmite affect. You either love it or hate it.

2 –  I’m not sure we have a unique way of using Social Media.

  • Some use it as a way to complain to a company, others use it to keep in touch with friends and family, sharing photo’s and stories. Other use it to see what celebs are up too, or find inspiration.
  • More and more businesses in the UK are turning to SM; they realise it’s not going to go away and it’s a great way to increase your brand awareness, keep in contact with your existing customers, find new ones and aid your SEO.

Greece

Ioanna Agelidakis , Freelancer Social Media Manager at Greek Weedings

'Ioanna Aggelidaki' picture

1 – Social Media primarily Facebook is very popular in an everyday kind of way, people use them to upload pictures and posts in a casual manner.

  • In a coffee shop you will see people taking pictures and uploading them on Facebook (very usual thing to see). Twitter is user mainly for more “serious” conversations, sharing the news, political views etc but also talking with famous Greek (for example) singers.
  • Professionally Social Media Marketing in Greece is still raw and highly connected to advertising or general online services (such as site building or logo design). If you are asking me about how the Greeks “feel” about Social Media, I would say it’s part of their life, kind of like a normal thing to do/use

2 –  That is a tough one , I think Greece might be a country standard usage.

  • I think staying in touch with a friend and staying up to date on new is the most frequent use of social media.

Spain

Mabel Cajal , Owner , Turismo y Ocio 2.0

Mabel Cajal

 

 

 

 

 

1 – In my opinion, social media exists as two distinct groups.

  • One group includes regular users of social networks, and the other group includes users that don’t use social media at all. People In this group think that social media is has no worth and they see no reason to use it.
  • For people who don’t use social media for their professions, the uses are mostly for fun, so most people are on Facebook. Young people, however, use Twitter more. The majority of people don’t even know that Google Plus exists. Linkedin and Instagram are known, but they had not been used widely until recently.

2 – Generally, people like to use social media, especially Facebook to entertain and spend time with friends, comment on any topic that interests them, and above all, to share their experiences.

  • I would add that Young people are much more integrated with this generation of social media than older people.

Thanks to all of my colleagues for sharing their expertise with us.

JC Giraldo

 

 

 


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