Archive for the ‘Social Media Experts’ category

5 Visionaries : The 2015 Marketing Predictions

noviembre 25, 2014

Throughout 2014, content marketing was a principal player in many organizations. Many experts, leaders, CEO’s, CMO’s, etc., said that the results they obtained from this were very effective, and they will also be relevant for years to come.

These results are shown in the next infographic of Wheelhouse Advisor: 10 Marketing Predictions for 2015.
The article also explains the following points:
  • Content Marketing continue rising in popularity
  • Marketing software adquisions are increasing
  • Personalization
  • Increase focus in mobile

 

10-Predictions-for-2015-draft-4

 

It is also very interesting to see how many marketing agencies show that mobile will play an important role as well. According to an eMarketer article, Mobile Search Market Too Big for Test-and-Learn, It is predicted that nearly 130 million US consumers will search via mobile phones using apps in the next four years.

The growing population of mobile searchers, coupled with changes made to algorithms and advertising platforms, have forced marketers to include mobile-specific tactics in their search engine optimization (SEO) and search engine marketing (SEM) strategies. But marketers need to brace themselves for another wave of change: Consumers are increasingly conducting vertical searches in category-specific apps, not mobile search engines.
Mobile Search Market Too Big for Test-and-Learn

Troughout the years, the predictions have always been very important in business, but have numbers. As my former boss at Merck always said : Numbers are Numbers.

However, he always told me : Juan Carlos : Opinion leaders are a very important key in any business that you want to start, and he was right. He was a very influential person to me, and of course I have to mention his name : Oscar Ferenczi.

I have always been believer that the biggest factor in our professional development is the knowledge that we learn from experts in various fields, and that predictions are always very important and will continue to be important.

All of this being said, I decided write this article titled “Visionaries : The 2015 Marketing Predictions”, in which visionaries, leaders, thinkers and experts in marketing world share their predictions for 2015.
I wanted to do this differently.  Rather than write and write, I had an idea.  I should ask them what they think about the predictions for 2015, and as expected, they are now sharing with us their thoughts.

The following quotes are from professionals in my network whom have had a great influence on myself and others in this professions including social business, social media marketing, digital marketing, coaching, etc.

Natascha Thomson

CEO, MarketingXlerator, Silicon Valley, US

@NaThomson

Natascha Thomson Quote

Randy Milanovic

Principal, Kayak Online Marketing, Calgary, Canada

@Kayak360

Randy Milanovic Quote

Greg Cooper

Marketing Coach, Front of Mind Coaching, Bristol, UK

@LinkedInCoachUK

Greg Cooper

Jesus Hoyos

Co-Founder, Solvis Consulting, Miami, US

@jesus_hoyos

Jesus Hoyos

 

Ioanna Aggelidaki

Founder & Marketing Manager, Vound app, United Arab Emirates

@iangelidaki

ioanna aggelidakis

I wanted say thank you to our wonderful participants who took the time to share their experience with all of us.

I personally learn a lot from you guys. Gracias.

Juan Carlos Giraldo

Is Google Plus The New Super Hero for Marketers??

noviembre 12, 2014

Teamwork always brings good results, right?

Natascha Thomson and I, we were working on the second part of our series of blog to try understand the value of Google Plus for marketers and we asked our peers to share their personal opinions on the network .

  • Why are you on G+?
  •  G+ vs. FB: Your thoughts?
  •  How do you measure G+ “success”?
  • How is it going for you?
  •  What are your favorite features related to G+? (e.g. communities, HOA….)
  • Any other insights to share?

This blog is part two in a series. In the first blog, The Truth about Google Plus,  started to look into the viability of G+ for marketers, sifting through research reports.

This blog presents the results of an informal survey we conducted within our personal networks of G+ users, asking them to share their experiences and opinions.

G+ Global

 

Of course we conducted this survey on G+:

Randy Milanovic

@Kayak360

  • Probably the biggest epiphany I’ve had about GPlus is that there’s an influencer type that nobody ever thinks about, yet is the largest population of all: the decision maker’s influencer (I.e. You, I and our contacts – not the big guys).
  • When I’m in GPlus or LinkedIn, I’ll take engagement with a regular Joe influencer over even a decision-maker any day. These are the people who will be your champion.
  • My measure of success here is in the quality of conversations.

 

Carrie-Anne Foster

I’m on G+ because I find it very engaging.

  • I’ve yet to +mention someone and not have them acknowledge me in some way. The influencers are warm, welcoming and encouraging. Plussers want to help you as much as they are able to.

“Facebook reminds me of high school. It’s fun, silly, and you don’t really learn anything that benefits you in the real world.

Google Plus reminds me of university. Still fun, but has a more serious tone. Information that you can use in the real world is constantly coming across your news feed. “

I measure my success…

  • …on Google Plus based on the level of engagement I do. The connections I make and how much I am learning.
  • I feel G+ is going very good for me and it has become my favourite social media platform by far.

HOA’s are my favourite feature!

  • I love being able to interact with people in real-time. Plus it’s wonderful to see/hear a person talk as opposed to reading what they write.

For anyone who is new to Google Plus, my best advice is to remember that you’ll get out of it what you put in. It’s a social platform and users want to engage with other users. Don’t be shy!

 

Beth Lee Browning
Why am I here
  • I started on Google Plus because I was interested in Google Authorship. I’ve learned that there’s a whole lot more to it than that. After accidentally deleting my Google Plus Profile last March, I’ve become an even bigger fan.
  • IMO Google Plus is the best network for curating interesting information and useful content from an incredibly wide variety of sources.
  • I’m also here for the networking – I’ve met some really great people and my connections have led to real business opportunities. And of course there’s also the potential for increased visibility in personalized search results for people I’m connected with.

Google Plus vs Facebook

  • I find Facebook to be very oriented toward personal sharing. When I’m on Facebook I’m not thinking about business, which is why I think it can work for B2C but I’m not convinced of it’s value for B2B marketing.

My favorite feature

  • HOA’s. I love adding ones that are about a topic I’m interested in to my calendar and going back to watch it later. I do like the hangouts for one on one conversations.

How do I measure success – hmmmm

  • I also feel like it’s the place in which I find the most content that I can learn from.
  • Also engagement is one measure, but another measure is that I can attribute actual business opportunities to my activity on the platform. Some have been very direct such as a referral from someone in my network and others have been indirect, but I can trace the lead back to something that had to do with Google Plus.

My additional 2 cents would be around LinkedIn vs Google Plus

  • LinkedIn and Google Plus have two very different cultures.
    • For me, LinkedIn is the professional breakfast meeting, a place where personal updates are rarely if ever shared and the conversation centers only on business.
    • Google Plus on the other hand is the company picnic, a gathering where people are still on their best behavior but they introduce you to their kids and chat about hobbies and interests outside of work.

If you use both platforms well, prospective clients or recruiters have the opportunity to see the authentic and well-rounded you and that might help you seal the deal.

 

Elle Hubbard

I came to G+ for the authorship and found nothing to like.

  • When I returned with a determination to get to understand it better, I started to really enjoy it. That was mainly down to +Mark Vang inviting me to his community where I have learnt so much. I now love it!

I use FB only to keep up with family, and to connect with clients who follow my page.

  • I have a small following there but they seem pretty engaged when I do post, which is infrequent.

I expect, I should have G+ goals for my business that measure my success…

  • …but actually, I measure it by the connections I have made, the fact that I care about finding out what is going on with them, and that I feel I have a good grasp of how to use the platform, and I mean use, rather than leverage. From a business perspective I should probably try harder!

My favorite feature is…

  • ...the knowledge contained within the collective minds on the platform. I have picked up so many tips and ideas along the way, that really make a difference to my business. Some have come through HOA’s and some through posts or comments, so that is why the feature is knowledge rather than any particular facility.

 

Tammy Powlas
Why are you on G+?
  • Just to see what I may have missed.

G+ vs. FB: Your thoughts?

  • Less salesy, easier to follow, to be honest. I really like the content that +Susan Scrupski posts on G+ too.

How do you measure G+ “success”? How is it going for you?

  • Not sure; I don’t get that many “plusses” and since +Steve Rumsby and I had an exchange about posting the same content on multiple platforms I don’t contribute that much here.

What are your favorite features related to G+? (e.g. communities, HOA….)

  • I like the Google Hangout (is that a G+ feature)?
  • The way it sends “Birthday Wishes” – far better than FB.

Any other insights to share?

  • Not sure why it is not taking off.
  • I am not sure how to set up Circles.

Also at times +Frank Köhntopp posts some really nice photos to G+ and makes it well worth the visit 🙂

 

Frank Köhntopp
I’m not sure I even want G+ to be successful for marketing – I’m happy with all of that going to FB ;).

Michael J Procopio

G+ is my favorite non-business network (I think of LinkedIn as a business network).
  • Although I prefer G+, my family and friends interact on FB not G+

I haven’t found any success on G+ either personally or professionally other than its SEO benefit.

  • I do feel that Hangouts-on-Air are a big success but they are separate from G+ as a social interaction network in my mind.

Hangouts-on-Air is my favorite feature.

I think Google has had a number of stumbles with G+ and even thought it is one of the top social networks it doesn’t seem to have found its place yet.

 

Tom Maiaroto
I’m on G+ mainly because…
  • …it’s easy to access from my other Google services and GMail.

I think G+ is a better business tool (B2B) than FB

  • I see FB as good for B2C and for personal uses given its privacy and features. Though I don’t use FB that often to connect with friends anyway. I don’t use G+ at all to connect with friends about my personal life. It’s more of a business tool for me.

I have a hard time measuring G+ right now (I’m working on tools to help with that).

  • “Success” metrics for me would be growth in terms of people following me (or my pages), engagement (comments and +1’s), and any leads or relationships established due to G+.
  • Website metrics tie right into G+ if you’re using Google Analytics and that really helps track success as well. Ultimately driving traffic is a big part of success on the internet.

My favorite features for G+ include business pages and hangouts.

Other insights?

  • I don’t know, I think G+ is still trying to find its niche to be frank. It’s another channel that I do try to use, but right now I’m more focused on Twitter.

 

Jose Facchin

Why are you on G +?

  • I started using Google+ in 2012, just to see what this new network offered and I’ve been a little bit saturated with other networks.
  • On Google+, there is a good balance between people who have the same interests in regards to professional topics.

G+ vs. FB: Your thoughts?

  • The main difference is segmentation. G+ has the circles, which let you easily share targeted content with a specific audience.

How do you measure G+ “success”? How is it going for you?

  • I measure success as a high percentage of engagement with my posts, and “follower” growth.
  • Google+ is now my second favorite social network, right after Twitter. Twitter refers the most traffic to my blog.

What are your favorite features related to G +? (eg communities, HOA …).

  • The best feature on G + is the integration of all Google services.
  • G+ communities, because they provide one of the best ways to meet new people who share your interests, and as blogger, it helps me to improve my SEO.

 

Albert Ramos Catalán

Why are you on G +?

  • I opened my account in Google+ in 2011, I was invited because I worked in a business incubator , but it was not until 2013 when I started to use this network as a strategy. Due to the UX it can be used like LinkedIn for business topics.
  • I’d add that is a social network that has a mix between leisure and professional publications.

G+ vs. FB: Your thoughts?

  • The main difference, at least in Spain, is that Facebook users log in with an intention to just have fun; more than on Google+.
  • There is also a greater range of segmentation and freedom of interaction between users.
  • For professionals, it also offers something similar to LinkedIn groups via the communities.

How do you measure G+ “success”? How is it going for you?

  • I think that having success on Google+ has a lot to do with getting followers regardless of whether you follow them or not. Just because they like what you are posting.
  • More and more people have been following my blog because they have read my posts on G+.
  • If I had to rank: Twitter is my favorite network, and Google Plus comes second.

What are your favorite features related to G +? (eg communities, HOA …).

  • Google+ is interesting for a variety of services available via Hangouts, their email services and the functionally on mobile devices. Even though similar to LinkedIn groups, G+ functionally works much better on mobile.
  • I also like the ability to host webinars and classes on HOA.

Any other insights to share?

  • G+ is valuable to drive traffic to your website, blog, or both.
  • The influence of G+ on SEO should not be neglected.

Make sure you have a well-defined and distinct strategy for G +. Don’t forget that each social network requires tailored communications to be most effective.

 

Adrian Bold

@AdrianBold

Why are you on G+?

  • Initially, because I felt obliged to be, i.e. use Google to stay current but now mainly to ‘take a break’ and learn via HOAs and Communities.
G+ vs. FB: Your thoughts?
  • I struggle with how best to manage Facebook so tend to stick to people I know offline ‘though that gets tested when someone I know online only sends a friend request. G+ is my slightly more acceptable public face!
How do you measure G+ “success”? How is it going for you...
  • No measurement for me and that probably sums up my approach to social media generally. Probably wrongly!
What are your favorite features related to G+? (e.g. communities, HOA….)
  • The right communities, e.g. like Sanctuary; good mix of people, knowledge share and well-managed.
Any other insights to share?
  • I’m slightly concerned that G+ is turning into one big community of social media experts and everyone else is oblivious to its potential!

If you liked this post, visit MarketingXLerator too for more insights, and feel free to comment here if you want !

Recap Inbound#14 HubSpot : The Best Templates

septiembre 27, 2014

I had the great opportunity to attend the inbound 14 here in Boston organized by HubSpot.

This is a short post in which I am sharing the best templates ( my opinion ) from some of the experts during their keynotes .

Inbound Experts

 

David Meerman Scott is a well-known social media marketing speaker and leader, I can say that he inspiring me on my social media and inbound marketing work.

He had great templates, but for me was those :  “Social Networking is like Exercise” and  “The biggest comunications revolution in human history means your market place has changed”

Learn more about David M. Scott and his books , here

 

David M. Scott , Keynote Inbound 14

Guy Kawasaki is the chief evangelist of Canva, and used to work at Apple , he had a Keynote during the open of the #Inbound14 : 10 Marketing Lessons from Steve Jobs”, to me a very good template was this, the number 8  : Value ≠ Price and I think apply to all kind of the professionals fields.

Guy Kawasaki, Keynote Inbound 14

Chris Brogan is  CEO of Owner Media Group, Inc , Brogan provides education and tools to help you make your life and your business thrive.

His keynote was very interesting and he spoke  about How to use Content Marketing and Social Networks” and my favorite template what we have to do with our content marketing , was this :

  1. Solve problems
  2. Provide recipes
  3. Encourage action
  4. Apply hooks.

Chris Brogan, Keynote Inbound 14

 

Dharmesh Shah, is co-founder and CTO of HubSpot and during his keynote, he shared very good concepts about of the importance of Inbound Marketing and business:

“Growth doesn’t magically appear…You need a plan” and “Inbound Marketing …create leverage”

Dharmesh Shah, Keynote Inbound 14

 

Simon Sinek is an author best known for popularizing the concept of “the golden circle” and to “Start With Why”, and during his keynote emphasized about the role of the great leader (CEO ‘s , etc ), during his keynote was very encouraging and positive, which is very important in business and in real life too, and here his best quote : “Don’t Be Selfish”

Simon Sinek, Keynote Inbound 14

Is a compilation from from my view, I hope will be inspiring for you too!

Inbound 14

 

 

Networking is A Good Investment : Interview with Ted Rubin

agosto 27, 2014

I am convinced that we have to cultivate relationships and in this digital age and social media we live in, networking plays a very important role in our day to day.

I did an interview to a really expert in networking and social media : Ted Rubin

Ted, is Social Marketing Strategist, Keynote Speaker, Brand Evangelist, Acting CMO Brand Innovator and Forbes Top Powers Influencers .

Ted, is also author of the book Return on Relationship

JC Giraldo

1. Is networking in social media a worthy investment ?

Ted Rubin

Depends upon what you call worthy. Is building and extending relationships worthy? is having friends, fans, advocates who support you worthy?
We have to move beyond simple sales and marketing and realize that relationships are the new currency and Return on Relationship™, will enhance all your personal and business efforts. Return on Relationship… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents.
#RonR is the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing.

Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become.

JC
2. What are the keys to good networking in today’s digital world ?

Ted

Social has been called “networking on steroids” , but it only works if you do the “work” of “networking.” and community building. That requires a strategy and a time investment. Make deepening your LinkedIn relationships an activity you work on every day (or at least on a regular basis). Block the time out in your calendar and just do it.

The same goes for Twitter, Facebook, Instagram—who cares how many followers or friends you’ve accumulated—how many real conversations have you instigated? How many people check your posts in some way every day? Whatever platforms you’re using, figure out the tools for expanding your network and put them to use. Make comments, ask questions, find common ground and invite further conversation. Connect with people on multiple platforms—put them in lists—listen to their conversations and add value where appropriate. Do the networking work, then take it a step further and build community.
A network is just a series of nodes, but a “community” supports each other… creating value, strength and long lasting relationships.

JC
3.  I recently read an article of yours in American Express Open Forum, about networking which mentioned the phrase “Be a curator of people” . Could you talk  about the meaning of this?

Ted

We all know that real-life, face-to-face networking is a powerful tool for good, so expand it to your social channels and build community as well. Spend a little time actively looking for a few people you can connect, and make that introduction. You never know what fruit these referrals will bear down the road. Some will go nowhere while others will result in life-changing relationships, but I promise that the social karma you receive from these efforts will lead to a positive Return on Relationship.

JC

4.  Is there anything you would like to add about networking and social media ?

Ted

Start looking at the connection/interaction not as win/winbut learn/learn. Win/Win is good, but implies an end. Once you win, then what?

Learn/Learn creates a paradigm of ongoing value. This creates a Learn/Learn situation (I learn about you and you learn about me).

Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.

It is all at your fingertips is you apply time, effort, and a true desire to build relationships.

 

I want to thank Ted Rubin. It has been very inspiring for me as well as a great learning .

You can reach Ted Rubin in the next links :

Web : Ted Rubin

Twitter : @TedRubin

LinkedIn : Ted Rubin

Facebook Page : Ted Rubin Page

Google Plus : Ted Rubin

Pinterest: Ted Rubin

This post will soon be available in Spanish : here

JC Giraldo

 

LinkedIn : 3 Amazing Answers by Sarah Santacroce

junio 29, 2014

Hi there !

Lately I’ve been seeing a lot of activity on LinkedIn, which is very good, and some people were asking me about how to improve their presence on this platform and according  Business Insider, this network just announced a major landmark: 300 million members around the world now use the service .

And I  thought : Sarah Santacroce  has the answers!!, because, she is a LinkedIn Specialist.

Sarah, very kindly, answered my three questions in this interview about LinkedIn :

Sarah Santacroce

JC

1. In your opinion, what are the three main characteristics that a professional should have on their LinkedIn profile ?

Sarah :

JC

2. Should LinkedIn users ask for recommendations and endorsements on their network ?

Sarah :

  • They should ask for recommendations and send a personalized request.
  • Never use a LinkedIn default text to ask a recommendation

JC

3. Could you suggest some tips to users on the improvement of their presence on this platform ?

Sarah :

We have different ways to engage on LinkedIn here some :

  • Share someone else’s update and give them credit
  • Comment on someone else’s update
  • Comment on a discussion in one of your LinkedIn Groups
  • Share your blog posts with your network
  • Thank people for endorsements
  • Make your profile visible ( is a must ).

I want to thank Sarah Santacroce from Switzerland, for this interview and I am sure these great answers will be very helpful .

You can reach Sarah here :

Web Page : Simplicity – Simple Small Business Solution

LinkedIn : Sarah Santacroce

Google + : Sarah Santacroce

Twitter    : @sarahsantacroce

JC Giraldo

ps. you can read this interview on Spanish version here

 

Are You Social Media Connector ?

junio 11, 2014

Hi There,

I am writing this post because there is something that caught my attention , one day, a very important Social Media leader here in the US told me that I am a great connector.

All of us, in one way or other, have more developed skills than others, which is a normal in all human beings.

I want to make it clear that these points are according to my own personal and professional experience.

Connecting-People-

If you have the skills to be a connector, and you want to develop much more, here are 10 tips to identify and connect with people:

  1. Recognize that you have that skill.
  2. Notice the leadership skills that these professionals have in the different social media platforms.
  3. Empathize with the professionals we want to connect.
  4. Distinguish the added value that can be given in the near future when connecting to these professionals.
  5. Analyze some skills in common such as specialty, language, topics, fields, ideas, good manners, vocabulary, etc.
  6. Look at different patterns of behavior online (yes, we can identify patterns of online behavior).
  7. See the different patterns of behavior offline (if we know people in person, of course it will help much more).
  8. Analyze his or her network and how it interacts with them and with you.
  9. Identify if these professionals are likely to help and share with each other.
  10. Be yourself!

I hope that you find these 10 tips useful, and most importantly, apply them in real life if you think that you are a good connector or maybe to improve your skills.

JC Giraldo

Source : My Own Experience

Image : Google Images

Part 3 : A view & unique characteristic of social media at world

abril 22, 2014

Hi there,

This is part III of a blog series,which my mentor Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks.

How do social media styles differ by culture/nation?

Note:We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country(or region or culture,if you prefer),how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

Social Networking

 THE RESULTS PART III

Australia

Adel de Meyer Social Media Strategist at Mammoth & HootSuite Ambassador for Australia

Adel de Meyer

1.-Australians are very social by nature,hence why Australian users are one of the highest users of social media worldwide.For every hour an Australian spends online 14 minutes are spent on social sites,nine on entertainment and four minutes shopping online.

  • In fact Australians love social media so much that about one in 10 Australians(13 %) interrupt their love-making to check their social media accounts,according to a recent Galaxy survey commissioned by condom manufacturer Durex.
  • Facebook is a giant in Australia with 13,200,000 users followed by YouTube and then WordPress.
  • My opinion is that Australians love good entertainment,to give opinions and to make jokes.They have a great sense of humor and that shows throughout Social Media usage in Australia from comments,to advertising.

2.-Multi-screen behavior is now a daily habit for Australians

  • Social Media are accessed mainly at home by over 96% of Australians and about 34% of Australians accessed Social Media at work in 2013.
  • Aussies love photo and video sharing on Social Media as the second most done activity on Social.
  • A lot of humor shines through on Social Media platforms used by Aussies.

Guatemala

Regina Maria Castrejón Asturias,Communications Department at Archdiocesan Caritas- Guatemala

1.-In Guatemala, only a part of the population has access to Internet, these people, in majority are the young people.

  • The most used networks are Facebook and Twitter, Google as a social network (not as a search engine) is unknown for many.
  • Linkedin is used eg (socio-economic, segment A/B) to reach a labor market.

2.-Among the features to Guatemala in networks, we can say that it is a market with great growth.

  • Companies are beginning been making an effort to participate in social media(although there is much ignorance of how to do it, optimize it,for that will lead to effective results), digital marketing, is just beginning to develop.

Belgium

Sofie De Beule,Community Manager at Engagor:Social Media Management & Analitytics Tools

Sofie De Beule

1.-Belgians believe it’s really important to have their voice be heard on social media and take to it for social customer service.

2.-The use of social media is not really progressive in comparison to US users.

  • Belgians view social media more as a “free zone”.
  • They greatly appreciate transparency in any social media strategy.

Spain

Mariangeles Berna,Social Media Manager,digital newspaper Alicante Press

Mariangeles Berna Bernad

1.-For the last two years Spain is experiencing a time of change through social media.Companies need to have a presence to give their products more visibility.

  • Social media,also gives customers a way to contact companies directly for feedback.
  • In Spain companies have a greater presence on Facebook and Twitter.
  • Google+ and Pinterest are more utilized by sectors such as hospitality,tourism,these sectors use more marketing tools in order to reach a larger audience and generate more new ideas for their products.
  • Many companies are beginning to share their profile on LinkedIn’s network in order to become more known.

2.-In Spain people working in social media use is as a means to get support and help.

  • Through my individual as well as my colleagues experiences we can help people to become oriented in a number of networks,this way a person seeking help will find it more quickly and not get lost or confused as easily.

I hope you enjoy the post and you can reach the Part I here:Social Media Around the Globe-Same or Diferent?and the Part II here: Global Social Media Usage-Same or Diferent?

JC Giraldo

 

 

Part 2 : Global Behaviors in Social Media

abril 17, 2014

How do social media styles differ by culture/nation?

This is part II of a blog series in which my friend and mentor Natascha Thomson  , CEO of Marketing Xlerator and I try to provide answers to this question by surveying our world-wide networks.

Global

(más…)

How do social media styles differ by culture/nation? Part I

abril 9, 2014

Hi  there ,

Last March, I sent my Friend and Social Media Mentor ,  Natascha Thomson, a DM via Twitter. In this message, I asked her view on the difference in social media usage around the world .

We both thought that this was a very good and interesting topic for a blog, so we decided to write a post together as co-authors gathering information from people in our network around the world.

We conducted a survey on how they saw and use social media in each of their different countries.

We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country (or region or culture, if you prefer), how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

Here are some of the results:

I decided to start with myself:

Perú
Juan Carlos Giraldo , Social Media Innovator at JC Giraldo

jc1

 

 

 

 

 

Well , I have to speak as the Latino that I am who lives in the United States but was born in Perú. I do, however, have interactions with some peruvians

1 – In Perú, for example, they often use Social Networks like Facebook and Twitter.

  • They use LinkedIn a little bit, and they very rarely use Instagram (more use from Kids/Teens)
  • Only big media companies, radio, and television use  G+.
  • They do not care too much about privacy, and they use social networks for fun rather than for information or business in most cases.
  • Blogs are mostly about political issues or fashion/showbiz . There is a lot of interesting opportunity in this growing market.

2 – They use Facebook all of the time.

  • For Peruvians, the main use of social media is for fun and bragging with little openness for others , including compatriots abroad, to collaborate.
  • There is very little interaction with English-speaking people.

 

United Kingdom / England

Sarah Campbell Booth, Owner at  Campbell Booth Social Media,

sarah

 

 

 

 

 

1 – Half of the UK population have Facebook accounts and see Social Media mainly from this platform, however, there are 15 million UK users on Twitter.

  • Pinterest is the biggest growing network in the UK, we only had about 200,000 users in 2011 and we now have over two million.
  • Everyone has their own views, some love it, some hate it; some see the business benefits, so have hopped into the Social Media bandwagon.
  • Opinion is divided. Women rule the Social Media landscape and the majority of the women I know, love it. I think it has, what we call in the UK, a Marmite affect. You either love it or hate it.

2 –  I’m not sure we have a unique way of using Social Media.

  • Some use it as a way to complain to a company, others use it to keep in touch with friends and family, sharing photo’s and stories. Other use it to see what celebs are up too, or find inspiration.
  • More and more businesses in the UK are turning to SM; they realise it’s not going to go away and it’s a great way to increase your brand awareness, keep in contact with your existing customers, find new ones and aid your SEO.

Greece

Ioanna Agelidakis , Freelancer Social Media Manager at Greek Weedings

'Ioanna Aggelidaki' picture

1 – Social Media primarily Facebook is very popular in an everyday kind of way, people use them to upload pictures and posts in a casual manner.

  • In a coffee shop you will see people taking pictures and uploading them on Facebook (very usual thing to see). Twitter is user mainly for more “serious” conversations, sharing the news, political views etc but also talking with famous Greek (for example) singers.
  • Professionally Social Media Marketing in Greece is still raw and highly connected to advertising or general online services (such as site building or logo design). If you are asking me about how the Greeks “feel” about Social Media, I would say it’s part of their life, kind of like a normal thing to do/use

2 –  That is a tough one , I think Greece might be a country standard usage.

  • I think staying in touch with a friend and staying up to date on new is the most frequent use of social media.

Spain

Mabel Cajal , Owner , Turismo y Ocio 2.0

Mabel Cajal

 

 

 

 

 

1 – In my opinion, social media exists as two distinct groups.

  • One group includes regular users of social networks, and the other group includes users that don’t use social media at all. People In this group think that social media is has no worth and they see no reason to use it.
  • For people who don’t use social media for their professions, the uses are mostly for fun, so most people are on Facebook. Young people, however, use Twitter more. The majority of people don’t even know that Google Plus exists. Linkedin and Instagram are known, but they had not been used widely until recently.

2 – Generally, people like to use social media, especially Facebook to entertain and spend time with friends, comment on any topic that interests them, and above all, to share their experiences.

  • I would add that Young people are much more integrated with this generation of social media than older people.

Thanks to all of my colleagues for sharing their expertise with us.

JC Giraldo

 

 

 


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