Posted tagged ‘Good Practice’

5 Visionaries : The 2015 Marketing Predictions

noviembre 25, 2014

Throughout 2014, content marketing was a principal player in many organizations. Many experts, leaders, CEO’s, CMO’s, etc., said that the results they obtained from this were very effective, and they will also be relevant for years to come.

These results are shown in the next infographic of Wheelhouse Advisor: 10 Marketing Predictions for 2015.
The article also explains the following points:
  • Content Marketing continue rising in popularity
  • Marketing software adquisions are increasing
  • Personalization
  • Increase focus in mobile

 

10-Predictions-for-2015-draft-4

 

It is also very interesting to see how many marketing agencies show that mobile will play an important role as well. According to an eMarketer article, Mobile Search Market Too Big for Test-and-Learn, It is predicted that nearly 130 million US consumers will search via mobile phones using apps in the next four years.

The growing population of mobile searchers, coupled with changes made to algorithms and advertising platforms, have forced marketers to include mobile-specific tactics in their search engine optimization (SEO) and search engine marketing (SEM) strategies. But marketers need to brace themselves for another wave of change: Consumers are increasingly conducting vertical searches in category-specific apps, not mobile search engines.
Mobile Search Market Too Big for Test-and-Learn

Troughout the years, the predictions have always been very important in business, but have numbers. As my former boss at Merck always said : Numbers are Numbers.

However, he always told me : Juan Carlos : Opinion leaders are a very important key in any business that you want to start, and he was right. He was a very influential person to me, and of course I have to mention his name : Oscar Ferenczi.

I have always been believer that the biggest factor in our professional development is the knowledge that we learn from experts in various fields, and that predictions are always very important and will continue to be important.

All of this being said, I decided write this article titled “Visionaries : The 2015 Marketing Predictions”, in which visionaries, leaders, thinkers and experts in marketing world share their predictions for 2015.
I wanted to do this differently.  Rather than write and write, I had an idea.  I should ask them what they think about the predictions for 2015, and as expected, they are now sharing with us their thoughts.

The following quotes are from professionals in my network whom have had a great influence on myself and others in this professions including social business, social media marketing, digital marketing, coaching, etc.

Natascha Thomson

CEO, MarketingXlerator, Silicon Valley, US

@NaThomson

Natascha Thomson Quote

Randy Milanovic

Principal, Kayak Online Marketing, Calgary, Canada

@Kayak360

Randy Milanovic Quote

Greg Cooper

Marketing Coach, Front of Mind Coaching, Bristol, UK

@LinkedInCoachUK

Greg Cooper

Jesus Hoyos

Co-Founder, Solvis Consulting, Miami, US

@jesus_hoyos

Jesus Hoyos

 

Ioanna Aggelidaki

Founder & Marketing Manager, Vound app, United Arab Emirates

@iangelidaki

ioanna aggelidakis

I wanted say thank you to our wonderful participants who took the time to share their experience with all of us.

I personally learn a lot from you guys. Gracias.

Juan Carlos Giraldo

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Recap Inbound#14 HubSpot : The Best Templates

septiembre 27, 2014

I had the great opportunity to attend the inbound 14 here in Boston organized by HubSpot.

This is a short post in which I am sharing the best templates ( my opinion ) from some of the experts during their keynotes .

Inbound Experts

 

David Meerman Scott is a well-known social media marketing speaker and leader, I can say that he inspiring me on my social media and inbound marketing work.

He had great templates, but for me was those :  “Social Networking is like Exercise” and  “The biggest comunications revolution in human history means your market place has changed”

Learn more about David M. Scott and his books , here

 

David M. Scott , Keynote Inbound 14

Guy Kawasaki is the chief evangelist of Canva, and used to work at Apple , he had a Keynote during the open of the #Inbound14 : 10 Marketing Lessons from Steve Jobs”, to me a very good template was this, the number 8  : Value ≠ Price and I think apply to all kind of the professionals fields.

Guy Kawasaki, Keynote Inbound 14

Chris Brogan is  CEO of Owner Media Group, Inc , Brogan provides education and tools to help you make your life and your business thrive.

His keynote was very interesting and he spoke  about How to use Content Marketing and Social Networks” and my favorite template what we have to do with our content marketing , was this :

  1. Solve problems
  2. Provide recipes
  3. Encourage action
  4. Apply hooks.

Chris Brogan, Keynote Inbound 14

 

Dharmesh Shah, is co-founder and CTO of HubSpot and during his keynote, he shared very good concepts about of the importance of Inbound Marketing and business:

“Growth doesn’t magically appear…You need a plan” and “Inbound Marketing …create leverage”

Dharmesh Shah, Keynote Inbound 14

 

Simon Sinek is an author best known for popularizing the concept of “the golden circle” and to “Start With Why”, and during his keynote emphasized about the role of the great leader (CEO ‘s , etc ), during his keynote was very encouraging and positive, which is very important in business and in real life too, and here his best quote : “Don’t Be Selfish”

Simon Sinek, Keynote Inbound 14

Is a compilation from from my view, I hope will be inspiring for you too!

Inbound 14

 

 

The Big Boy Principle of Innovative Service by @ChipRBell

agosto 4, 2014

I’m re-blogging this post, because I think always the manners matter.
And more in Social Media field, no many people say ( write/replay ) ” THANK YOU “, when we share or comment on their post, or tweets, or whatever…
Like Chantal said : Thank someone who never gets expressions of gratitude….Respectful service entails an extra helping of help, an enduring act of benevolence and a sincere interest in making a difference in the welfare of those around you.
Great post Chantal !

Take It Personel-ly

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I am excited to help celebrate the first anniversary of Chip R. Bell’s book The 9 ½ Principles of Innovative Service. It is a great book that will inspire you to create better service experiences in all you do. To read a sample chapter click here.

The following is a guest post from Chip.

The night before my annual physical examination I received a text from my physician reminding me that the morning exam would be started with a blood test. “Remember, no food after midnight and only water or black, unflavored coffee in the morning.” I am a big coffee fan!

As soon as the nurse took two vials of blood the next morning, she escorted me to the examining room for me to don the high fashion hospital gown we all enjoy wearing. As soon as I was in my most pitiful stance sitting on the…

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Guest Post : “The role of the copywriter in Social Media” by Kate Goldstone

junio 23, 2014

Hi there  !

Today is a very special day, because, I have a guest on my blog in English and she is from United Kingdom !

Thanks to My british blogger friend : Kate Goldstone, for her kindness in sharing this post about the role of the copywriter in social media.

https://media.licdn.com/media/p/2/000/2af/18c/11b6bee.jpg

The role of the copywriter in Social Media

 

Some business owners create all their content and marketing materials in-house. Others use a professional copywriter to create everything from blog posts to email marketing campaigns, printed direct marketing stuff to white papers and SEO-informed site pages.  

 

But what about social media marketing itself? Do you need to hire a pro to write Tweets for you, or write posts for Facebook?

 

What is a copywriter’s role in social media?

 

Commercial writers have specific skills, quite apart from being able to string messages and arguments together with the right amount of flair, fluency and creativity. A good writer will bring things like logic and a direct marketing perspective to the party. Plus the knowledge that benefits work harder to sell than bare facts, and the ability to come up with a consistent tone of voice and personality to reflect your business accurately.  

 

At the same time they know it isn’t all about overt selling. Successful social media marketing involves being engaging, interesting, fun, entertaining, relevant and appropriate, reacting to breaking news and trends, and above all doing people the courtesy of treating them like real human beings, not  just prospects.  

 

Tone of voice and consistency

 

What does your brand sound like? If your products are light hearted and casual, you don’t want to come across corporate and overly formal. If you run a funeral home you don’t want to appear disrespectful. You can never go far wrong if you stick to plain English and remember your audience is made up of human beings in all their glorious variety. That’s what copywriters do.

 

A good copywriter will make sure your tone of voice and personality comes across clearly and authoritatively, with charm and verve, whether you’re a children’s entertainer or sell spare parts for oil rigs. The things they say on your behalf will blend seamlessly with the style of your site, blog posts and marketing materials, so you’ll come across as consistent… which in turn will help generate trust and improve your credibility.  

 

Being human – Less selling, more communicating

 

Yes, you’re harnessing social media to help you build brand equity, encourage inbound links and, with a bit of luck, make some directly-attributable sales. But you’re not there to irritate and bore people senseless by sending out an endless stream of sales-led messages, full of links and hash tags. You can do much better than that.

 

A copywriter will identify subjects that are likely to fascinate, inspire, provoke, reassure, amuse or inform your audience, and share them in a way that directly reflects your business’s values, aims and culture.

 

Direct response expertise

 

A writer with a direct marketing background will know exactly how to craft social media communications with direct response in mind. Whenever an action is required they’ll include calls to action. They’ll format communications so they flow logically. They will put the information in the right order, and use the right kind of words designed to drive people gently in desirable directions.

 

Knowing how to stand out from the crowd

 

So many Tweets and Facebook posts are dry and dull. A copywriter will have the confidence to build an appropriately attractive persona for your social media activities that helps your business stand head and shoulders above the crowd, attract re-Tweets and shares, inspire new fans and followers.  

 

Building links and getting blog comments

 

Natural inbound links are like gold dust. Done right, social media marketing can attract inbound links to your site as people who love your content and communications share with their communities and your reach broadens. The more people see your content, the more likely that someone, somewhere will link back to it. Copywriters bear all this in mind.  

 

The moral imperative – Is it dishonest to use a writer to ‘be’ you?

 

Ideally everyone on our beautiful blue planet would be able to write commercial copy with flair and je ne sais quoi. Sadly, they can’t. If you’re rubbish at writing or can write beautifully but don’t have a clue about the intricacies of marketing, it’s a natural step to hire a copywriter to promote your brand, products, services and culture to the world at large.

 

I would draw the line at individuals. I wouldn’t feel at all comfortable pretending to be someone else, for example an actor, politician or author, where their opinions, experience, emotions and so on inevitably come into the equation. I think if someone is in the public eye, a celebrity or well-known for any other reason, their fan base deserves the real deal.

 

Finding a social media marketing copywriter

 

My speciality is writing the content that social media links to – blog posts, landing pages, guides, white papers and so on – rather than social media marketing itself. I don’t write Twitter or Facebook posts for businesses, either. But there are plenty of writers who do. If you find someone who can handle everything I’ve talked about in this post, they’ll fit the bill.

You can reach to Kate Goldstone on these links :

Web Page : Help in the city

LinkedIn : Kate Goldstone

Twitter    : @katiegoldstone1

Google + : Kate Goldstone

JC Giraldo

Image : Google Images

Book : How to Work for Yourself by Bryan Cohen

junio 21, 2014

Hello !

I am writing this short post, because I get a sample book of Bryan Cohen on my Kindle  “How to work for yourself : 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog”

And then I thought it was important to write this short post with some points of chapter 1: The Extra Hour.

Bryan Cohen Book

Very important points to consider ( on my own opinion )  in our day to day!

  1. Skip the snooze button and train yourself to get up right away in the morning.
  2. If your business, book or blog is important to you, this will be incentive enough to wake up.
  3. Prepare everything you need for the morning ahead of time.
  4. A little less TV never hurt anybody.
  5. Save yourself the double-check by focusing the first time
  6. Eat a quick, cold and healthy breakfast ( My fav )
  7. You can save aprox five minutes per day if you opt for a cold & healthy breakfast with items such as fruit, cereal & proteins bars.
  8. Find wasted time in your morning, afternoon and evening hygiene activities ( No long shower !! )
  9. Keep your phone, tablet and laptop off as long as possible throughout your day.
  10. If you can keep the phone off or in your pocket when you’re walking instead of scrolling through who knows what, you’re likely to walk faster & keep your mind clear.
  11. Delegate a chore for favor, allowance or love.
  12. Answer your email only in the morning or everning.
  13. Go to bed five minutes earlier every day and get delivery for one meal a week.
  14. You get to treat yourself for all the hard work you’ve done.
  15. Be an emotional rock!

Not too late to start or keep doing 🙂 !!

Hope you enjoy the post,

JC Giraldo

Social Media : Trends and Behaviors by Countries Part IV

mayo 4, 2014

Hi there ,

This is last part  of a blog series in which Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks.

Note: We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country (or region or culture, if you prefer), how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

GlobalSocialMedia

THE RESULTS PART IV

CANADA

Chantal Bechervaise , Senior Human Resources Assistant at Privy Council Office and HootSuite Ambassador

Chantal Bechervaise

1.-  It’s hard to find a lot of statistics on Canada and social media usage.

  • From gathering information and doing a bit of digging I have discovered that Canadians do indeed love their social media and internet usage. I am a heavy social media user myself. (My family is always joking that I am online talking to my imaginary friends.)
  • In terms of engagement, Canada ranks as one of the top 3 countries around the world. Canadians use on average, 41 hours per month online on their computers. In a recent study conducted by Media Technology Monitor, 2 out of 3 Canadians use some sort of Social Media network.
  • Businesses in Canada are also open to social media.
  • The top three Canadian social networking sites are Facebook, Twitter and then LinkedIn. Facebook is the most popular among Canadians. The second most popular is Twitter. It will be interesting to also see how Pinterest, Vine, Google+ and other social sites begin to rank as more statistics become available.

2.- Canadians appear to love their technology and ability to connect and engage.

  • I think that our usage will continue to increase. It was just announced this week that Parks Canada will be setting up 15-20 wireless hot spots in our national parks as part of a trial run, and hopes to have 75 in the next three years.  It is becoming more and more en-grained into our culture and it is here to stay.

SINGAPORE

Avtar Ram Singh , Digital Marketing Manager at Circus Social, Ogilvy & Mather

Avtar Ram Singh

1.- With internet penetration at 73%, the internet and social media is a way of life in Singapore.

  • To drive home that fact, consider this: 3.2 million of the 3.9 million people on the internet have an active Facebook account.
  • Mobile internet penetration is at 64% as well, and on average, mobile internet users spend 2 hours using mobile internet each day. Around 96% of internet users in Singapore have a social media account in some shape or form.
  • Due to the high cost of traditional marketing in Singapore, a lot of brands have shifted to social media in the last few years and have started to build a presence. Most, if not all, retail stores have a presence on social media with a fairly active following.

2.- There are two things that surprise me:

  • The first, is how high the Facebook usage in Singapore is, and second, how low the Pinterest usage in Singapore is.
  • Less than 100,000 Singaporeans have a Pinterest account, and for a country that’s fashion obsessed – that’s a little strange.
  • The second thing though – is how much content Singaporeans consume on a daily basis. Trains, buses, standing in queues, having lunch alone – 4 out of 5 people will be on their phones, either watching a soap, scrolling through their newsfeed or talking to friends.

NEW ZEALAND

Lillian Leon ,  Copywriter , Social Media and Online Marketing at The Online Marketing Rookie

Lillian Leon

1.- In New Zealand , businesses are aware they should be on social media somehow.

  • But businesses still don’t really understand how it works for ROI.
  • Some larger and entrepreneurial companies are using social media well, but not many. Slowly, we’re getting there.
  • We use Facebook most, but Instagram, Snapchat and Pinterest are gaining popularity.

2.-  Unique characteristic?

  • Probably that New Zealander‘s  are not outspoken people, so we tend not to vent our opinions on social media.
  • Social media is used more for connecting with others.

INDONESIA

Vicky Iskandar, Social Media Consultant at Temptu

Vicky Iskandar

1.- The number of people who are online in Indonesia are over 79 million in 2014 ( over 30% of the population). This sounds low in terms of % but significant when you take into account that Indonesia’s the fourth most populated country in the world with over 250 million people.

  • Indonesians view social media as entertainment and they truly love to socialize .
  • They’re the 3rd most active tweeters (via @conradhackett).
  • They see twitter as a platform where they can chat and connect with their favorite brands and local celebrities. It’s pretty easy for a local celebrity to gain quick followings.

2.- Mobile plays a majority part in social media usage as smartphones and data packages are more affordable and readily available compared to desktop access.

  • Facebook is still the number one platform with over 90% of the country’s online users but majority of active users are turning to Path (which is mobile only) as the main social platform to socialize with their friends.
  • Facebook seems to be seen as more of a nuisance, with many pages abusing  and bombarding their Facebook friends with tags and sales pitches etc.
  • Whereas Path, which had a 150 friend limit till recently, is seen as a more private and intimate platform.

 Find parts I, II & III here: 

Part I : How do Social Media styles differ by culture/nation?

Part II : Global Behaviors in Social Media

Part III : A view & unique characteristic of Social Media at World

Finally, I want to thank my dear friend Natascha Thomson CEO/Owner of Marketing Xlerator for being part of this blog series. It has been very inspiring for me as well as a great learning and networking opportunity.

And thank to all the participants from countries like :  Germany, Netherlands, UK, Austria, China, Spain, Greece, Australia, Guatemala, Belgium, New Zealand, Singapore, Canada, Indonesia and Perú.

JC Giraldo

 

Part 3 : A view & unique characteristic of social media at world

abril 22, 2014

Hi there,

This is part III of a blog series,which my mentor Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks.

How do social media styles differ by culture/nation?

Note:We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country(or region or culture,if you prefer),how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

Social Networking

 THE RESULTS PART III

Australia

Adel de Meyer Social Media Strategist at Mammoth & HootSuite Ambassador for Australia

Adel de Meyer

1.-Australians are very social by nature,hence why Australian users are one of the highest users of social media worldwide.For every hour an Australian spends online 14 minutes are spent on social sites,nine on entertainment and four minutes shopping online.

  • In fact Australians love social media so much that about one in 10 Australians(13 %) interrupt their love-making to check their social media accounts,according to a recent Galaxy survey commissioned by condom manufacturer Durex.
  • Facebook is a giant in Australia with 13,200,000 users followed by YouTube and then WordPress.
  • My opinion is that Australians love good entertainment,to give opinions and to make jokes.They have a great sense of humor and that shows throughout Social Media usage in Australia from comments,to advertising.

2.-Multi-screen behavior is now a daily habit for Australians

  • Social Media are accessed mainly at home by over 96% of Australians and about 34% of Australians accessed Social Media at work in 2013.
  • Aussies love photo and video sharing on Social Media as the second most done activity on Social.
  • A lot of humor shines through on Social Media platforms used by Aussies.

Guatemala

Regina Maria Castrejón Asturias,Communications Department at Archdiocesan Caritas- Guatemala

1.-In Guatemala, only a part of the population has access to Internet, these people, in majority are the young people.

  • The most used networks are Facebook and Twitter, Google as a social network (not as a search engine) is unknown for many.
  • Linkedin is used eg (socio-economic, segment A/B) to reach a labor market.

2.-Among the features to Guatemala in networks, we can say that it is a market with great growth.

  • Companies are beginning been making an effort to participate in social media(although there is much ignorance of how to do it, optimize it,for that will lead to effective results), digital marketing, is just beginning to develop.

Belgium

Sofie De Beule,Community Manager at Engagor:Social Media Management & Analitytics Tools

Sofie De Beule

1.-Belgians believe it’s really important to have their voice be heard on social media and take to it for social customer service.

2.-The use of social media is not really progressive in comparison to US users.

  • Belgians view social media more as a “free zone”.
  • They greatly appreciate transparency in any social media strategy.

Spain

Mariangeles Berna,Social Media Manager,digital newspaper Alicante Press

Mariangeles Berna Bernad

1.-For the last two years Spain is experiencing a time of change through social media.Companies need to have a presence to give their products more visibility.

  • Social media,also gives customers a way to contact companies directly for feedback.
  • In Spain companies have a greater presence on Facebook and Twitter.
  • Google+ and Pinterest are more utilized by sectors such as hospitality,tourism,these sectors use more marketing tools in order to reach a larger audience and generate more new ideas for their products.
  • Many companies are beginning to share their profile on LinkedIn’s network in order to become more known.

2.-In Spain people working in social media use is as a means to get support and help.

  • Through my individual as well as my colleagues experiences we can help people to become oriented in a number of networks,this way a person seeking help will find it more quickly and not get lost or confused as easily.

I hope you enjoy the post and you can reach the Part I here:Social Media Around the Globe-Same or Diferent?and the Part II here: Global Social Media Usage-Same or Diferent?

JC Giraldo

 

 


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