Posted tagged ‘linkedin’

LinkedIn : 3 Amazing Answers by Sarah Santacroce

junio 29, 2014

Hi there !

Lately I’ve been seeing a lot of activity on LinkedIn, which is very good, and some people were asking me about how to improve their presence on this platform and according  Business Insider, this network just announced a major landmark: 300 million members around the world now use the service .

And I  thought : Sarah Santacroce  has the answers!!, because, she is a LinkedIn Specialist.

Sarah, very kindly, answered my three questions in this interview about LinkedIn :

Sarah Santacroce

JC

1. In your opinion, what are the three main characteristics that a professional should have on their LinkedIn profile ?

Sarah :

JC

2. Should LinkedIn users ask for recommendations and endorsements on their network ?

Sarah :

  • They should ask for recommendations and send a personalized request.
  • Never use a LinkedIn default text to ask a recommendation

JC

3. Could you suggest some tips to users on the improvement of their presence on this platform ?

Sarah :

We have different ways to engage on LinkedIn here some :

  • Share someone else’s update and give them credit
  • Comment on someone else’s update
  • Comment on a discussion in one of your LinkedIn Groups
  • Share your blog posts with your network
  • Thank people for endorsements
  • Make your profile visible ( is a must ).

I want to thank Sarah Santacroce from Switzerland, for this interview and I am sure these great answers will be very helpful .

You can reach Sarah here :

Web Page : Simplicity – Simple Small Business Solution

LinkedIn : Sarah Santacroce

Google + : Sarah Santacroce

Twitter    : @sarahsantacroce

JC Giraldo

ps. you can read this interview on Spanish version here

 

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Highlights from My Book 42 Rules for B2B Social Media Marketing

noviembre 25, 2013

Well, this is a short post but I’m sure will be very useful.

While it is true that even I end not to read ( I am 50 % ) my book 42 Rules for B2B Social Media Marketing, where my mentor and friend, Natascha Thomson is co-author.

I’ve scored some Highlights, which are important to me and I’m sure I’ll have many  when I finish the all the book on my tablet, via Kindle.

In this first opportunity, I made a compilation of 20 Highlights, in my opinión, very personal by the way, I found them important.

Here we go,and are not in order of importance, are randomly :

  1. ” Organizations have discovered that their customers know how to support each other better than their best service reps…”
  2. ” We are active in Social Media as Marketers,Educators and Speakers..”
  3. ” When we had our first meeting about writing this book,the first question we asked ourselves was , “Who is our audience?”.After some debate,we conclude that primary person is a Product Marketing Professional,Campaign Marketing Professional,Product Manager or other Marketing Professional who is familiar with traditional marketing and now is being asked to include Social Media Marketing into their mix…”
  4. ” Smarts Companies spend their time listening to the conversations customers are having with each other.This is what Social Media is really about it…”
  5. “…Marketers are more likely to agree than disagree that “content marketing is more important than advertsing…”
  6. ” P.O.S.T = People,Objetive,Strategy,Tactics/Tools.”
  7. ” The challenge is to align your Social Media content with your corporate tone while speaking in your own voice..”
  8. ” Blogging is a great way to start a dialogue with your customers,prospects,partners and fellow employees.”
  9. ” You can curate content on almost any Social plataform,blogs,Twitter,Facebook,Pinterest,etc..”
  10. ” Collaborate Using Wikis ..On a wiki ,any contributor can make a changes to the content or format .”
  11. ” When People go on your Twitter profile and click the “favorites” link they will see all the complimentary tweets about your product or service that you selected.”
  12. ” If you have compelling content,put it on your blog..”
  13. ” As with all marketing activities,Content is the King ..”
  14. ” Like in the real world,it requires ongoing engagement to build trust and respect..”
  15. ” When People thinh of Social Media,Facebook is often the first thing that comes to mind.For B2B marketing,with it’s multiple decision makers,there are may be better channels to invest your resources.”
  16. ” Be judicious with blog post,pherhaps one per week.”
  17. ” Remember there are always folks who know less than You do,so when in doubt,tweet it.One to five tweets per day will keep people watching your account.”
  18. ” Competitors can read everything about your customers and how well your products and solutions fare in market.”
  19. ” The Social behavior of mobile users creates a huge oportunity for brands and marketers to engage and capture readers,fans,followers,and leads.”
  20. ” The Goal is not to drive people to YouTube;it is to find people on YouTube and drive them to your website”.

I hope you have been useful, as they were for me, I promise to write a second post when I finish the book.

Enjoy !

JC Giraldo

The 3 Big….They are?

mayo 21, 2012

So The Social Media have a lot of Info !!….After reading and discussing yesterday to some experts in Social Media..Many agree that The Big 3 monsters of  Social Media are: Facebook, Twitter and LinkedIn.
I believe that if they are, however, I think Google +, could soon join them, well, personally I do not use Google +….Really, until now I wonder why not use Google +?

Each of the Big 3 are leaders… 

Facebook, tops by far the leader, with 750 million active users worldwide, according to CNET site, in the case of Facebook has a mixture of sharing our personal experiences, and also something that in some pages and saw that people uses it as a “Blog”, I think you should not give any such use; other point is Biz on FB watch this video  Facebook for business, and other things we all already know, every day more to surprise us all..! LIKE !

Twitter :  Micro-Blog, excellent, really, I love my Twitter, is very fast and you connect with the world, with only 140 characters, you have to think fast and make your idea or your story.
It has many tools, such as Tweedeck which is a good platform to “join” a, The Big 3 and Twitpic is also excellent for your pics , so You do not have Twitter yet? Follow me 🙂

Some expert Twitter say it has already 360 million users

LinkedIn: Awesome !! I use it to contact my former co-workers, or some Twitter followers…It has excellent tools..LinkedInhelps you showcase your skills in the business world and work and also as a job seeker, it is important that you join groups that are related to the field of job you have or like, I recommend as my mentors join LinkedIn groups already created, and share your experiences or create your own,Polls are awesome also,  I DID !!! I want share with you this video from my mentor Sarah Santacroce.

LinkedIn, all connections respect the opinions of each and discrepancies in the discussions, Linkedin has 100 million members.

The most beautiful of this fascinating field of Social Media is that The Big 3, maybe shared with a single click, things you wrote or news we have, in one way or another,  the three are together and depend on each other also..

And I always carry with me to the Big 3  You see  :

Ok..I hope you like this information for some beginners like me….

The most important thing is to try, if you can not try you never know..Share on:                             

JC Giraldo

 


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