Posted tagged ‘Marketing’

5 Visionaries : The 2015 Marketing Predictions

noviembre 25, 2014

Throughout 2014, content marketing was a principal player in many organizations. Many experts, leaders, CEO’s, CMO’s, etc., said that the results they obtained from this were very effective, and they will also be relevant for years to come.

These results are shown in the next infographic of Wheelhouse Advisor: 10 Marketing Predictions for 2015.
The article also explains the following points:
  • Content Marketing continue rising in popularity
  • Marketing software adquisions are increasing
  • Personalization
  • Increase focus in mobile

 

10-Predictions-for-2015-draft-4

 

It is also very interesting to see how many marketing agencies show that mobile will play an important role as well. According to an eMarketer article, Mobile Search Market Too Big for Test-and-Learn, It is predicted that nearly 130 million US consumers will search via mobile phones using apps in the next four years.

The growing population of mobile searchers, coupled with changes made to algorithms and advertising platforms, have forced marketers to include mobile-specific tactics in their search engine optimization (SEO) and search engine marketing (SEM) strategies. But marketers need to brace themselves for another wave of change: Consumers are increasingly conducting vertical searches in category-specific apps, not mobile search engines.
Mobile Search Market Too Big for Test-and-Learn

Troughout the years, the predictions have always been very important in business, but have numbers. As my former boss at Merck always said : Numbers are Numbers.

However, he always told me : Juan Carlos : Opinion leaders are a very important key in any business that you want to start, and he was right. He was a very influential person to me, and of course I have to mention his name : Oscar Ferenczi.

I have always been believer that the biggest factor in our professional development is the knowledge that we learn from experts in various fields, and that predictions are always very important and will continue to be important.

All of this being said, I decided write this article titled “Visionaries : The 2015 Marketing Predictions”, in which visionaries, leaders, thinkers and experts in marketing world share their predictions for 2015.
I wanted to do this differently.  Rather than write and write, I had an idea.  I should ask them what they think about the predictions for 2015, and as expected, they are now sharing with us their thoughts.

The following quotes are from professionals in my network whom have had a great influence on myself and others in this professions including social business, social media marketing, digital marketing, coaching, etc.

Natascha Thomson

CEO, MarketingXlerator, Silicon Valley, US

@NaThomson

Natascha Thomson Quote

Randy Milanovic

Principal, Kayak Online Marketing, Calgary, Canada

@Kayak360

Randy Milanovic Quote

Greg Cooper

Marketing Coach, Front of Mind Coaching, Bristol, UK

@LinkedInCoachUK

Greg Cooper

Jesus Hoyos

Co-Founder, Solvis Consulting, Miami, US

@jesus_hoyos

Jesus Hoyos

 

Ioanna Aggelidaki

Founder & Marketing Manager, Vound app, United Arab Emirates

@iangelidaki

ioanna aggelidakis

I wanted say thank you to our wonderful participants who took the time to share their experience with all of us.

I personally learn a lot from you guys. Gracias.

Juan Carlos Giraldo

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How do social media styles differ by culture/nation? Part I

abril 9, 2014

Hi  there ,

Last March, I sent my Friend and Social Media Mentor ,  Natascha Thomson, a DM via Twitter. In this message, I asked her view on the difference in social media usage around the world .

We both thought that this was a very good and interesting topic for a blog, so we decided to write a post together as co-authors gathering information from people in our network around the world.

We conducted a survey on how they saw and use social media in each of their different countries.

We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country (or region or culture, if you prefer), how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

Here are some of the results:

I decided to start with myself:

Perú
Juan Carlos Giraldo , Social Media Innovator at JC Giraldo

jc1

 

 

 

 

 

Well , I have to speak as the Latino that I am who lives in the United States but was born in Perú. I do, however, have interactions with some peruvians

1 – In Perú, for example, they often use Social Networks like Facebook and Twitter.

  • They use LinkedIn a little bit, and they very rarely use Instagram (more use from Kids/Teens)
  • Only big media companies, radio, and television use  G+.
  • They do not care too much about privacy, and they use social networks for fun rather than for information or business in most cases.
  • Blogs are mostly about political issues or fashion/showbiz . There is a lot of interesting opportunity in this growing market.

2 – They use Facebook all of the time.

  • For Peruvians, the main use of social media is for fun and bragging with little openness for others , including compatriots abroad, to collaborate.
  • There is very little interaction with English-speaking people.

 

United Kingdom / England

Sarah Campbell Booth, Owner at  Campbell Booth Social Media,

sarah

 

 

 

 

 

1 – Half of the UK population have Facebook accounts and see Social Media mainly from this platform, however, there are 15 million UK users on Twitter.

  • Pinterest is the biggest growing network in the UK, we only had about 200,000 users in 2011 and we now have over two million.
  • Everyone has their own views, some love it, some hate it; some see the business benefits, so have hopped into the Social Media bandwagon.
  • Opinion is divided. Women rule the Social Media landscape and the majority of the women I know, love it. I think it has, what we call in the UK, a Marmite affect. You either love it or hate it.

2 –  I’m not sure we have a unique way of using Social Media.

  • Some use it as a way to complain to a company, others use it to keep in touch with friends and family, sharing photo’s and stories. Other use it to see what celebs are up too, or find inspiration.
  • More and more businesses in the UK are turning to SM; they realise it’s not going to go away and it’s a great way to increase your brand awareness, keep in contact with your existing customers, find new ones and aid your SEO.

Greece

Ioanna Agelidakis , Freelancer Social Media Manager at Greek Weedings

'Ioanna Aggelidaki' picture

1 – Social Media primarily Facebook is very popular in an everyday kind of way, people use them to upload pictures and posts in a casual manner.

  • In a coffee shop you will see people taking pictures and uploading them on Facebook (very usual thing to see). Twitter is user mainly for more “serious” conversations, sharing the news, political views etc but also talking with famous Greek (for example) singers.
  • Professionally Social Media Marketing in Greece is still raw and highly connected to advertising or general online services (such as site building or logo design). If you are asking me about how the Greeks “feel” about Social Media, I would say it’s part of their life, kind of like a normal thing to do/use

2 –  That is a tough one , I think Greece might be a country standard usage.

  • I think staying in touch with a friend and staying up to date on new is the most frequent use of social media.

Spain

Mabel Cajal , Owner , Turismo y Ocio 2.0

Mabel Cajal

 

 

 

 

 

1 – In my opinion, social media exists as two distinct groups.

  • One group includes regular users of social networks, and the other group includes users that don’t use social media at all. People In this group think that social media is has no worth and they see no reason to use it.
  • For people who don’t use social media for their professions, the uses are mostly for fun, so most people are on Facebook. Young people, however, use Twitter more. The majority of people don’t even know that Google Plus exists. Linkedin and Instagram are known, but they had not been used widely until recently.

2 – Generally, people like to use social media, especially Facebook to entertain and spend time with friends, comment on any topic that interests them, and above all, to share their experiences.

  • I would add that Young people are much more integrated with this generation of social media than older people.

Thanks to all of my colleagues for sharing their expertise with us.

JC Giraldo

 

 

 

II Part : Highlights from My Book 42 Rules for B2B Social Media Marketing

diciembre 9, 2013

Hi Everyone !

The first post was a great and I am glad that many people enjoyed,now I Finished My e-book  “42 Rules for B2B Social Media Marketing” , where my mentor and friend Natascha Thomson is co-author , and now I get my 20 Highlights.

Some words before start : I have to say the only way to learn is reading, sharing your own experiences for others to learn and improve their skills also, as in this case, I did and what I will continue doing.

Something I learned when I worked at Merck & Co., was: Take risks with prudenceand I did when wrote my first post about this book-guide and now I feel more sure of myself than before, and eager to continue learning,thanks Natascha!

42 Rules

Here we go, in no particular order:

  1. Branded communities are a great way to engage with your customers,partners and other interested parties.
  2. Your role as a Social Media Professional is to facilitate or engage in ( polite ) conversation
  3. Listen before you “speak”.Don’t barge into an online conversation withouth understanding the context.
  4. Using Social Media effectively allows you to build and cultivate relationships with buyers,influencers,
  5. Be Yourself,but be Yourself at work ( Not at a bar ),chatting with colleagues in a relaxed but professional manner
  6. Becoming a thought leader is a journey not a destination.
  7. Measuring the ROI of Everything you do in Social Media takes more time and money that it is worth.
  8. Being succesful globally on Social Media is a not as simple as translating a tweet or a blog into another language.In most cases,local social media requires an understanding of “how the locals tick”.
  9. Influencers are third parties who understand your space and offering and have a following that respects their opinion and in many cases will act on it.
  10. SEO its based on the content and SMO is based on the links to the content
  11. Identify where your target audience goes to get information and engage there.
  12. Make it easy for people to contact your company when they are ready to buy.Include links or icons for email,Twitter,Facebook,LinkedIn and any other channels your monitor.
  13. After the event,we wrote a blog post with a full transcript of all the questions that attendees asked      during the webinar,along with our answer.
  14. If you have multiple target auidiences,this is the time to decide who you want to focus on first.Especially,if you are just getting started with social media,start small.
  15. You need to change your process to make social media part of your job,not an add-on.
  16. …Companies are placing higher value on social media skills..
  17. In reality,social media is just another instrument in your marketing tools kit.Like every tool,you have to spend time to learn the basics and then gather real-word experience to apply is most effectively.
  18. Identify the most promising channel for your social media marketing activity.This is the place where you are most likely to reach your objetives….
  19. The most common social media outsourcing scenarios are:
    Listening,Strategy,Campaigns,Execution.
  20. The Journey of 1000 miles begins with a simple step..

Hope you guys enjoy mi compilation I’d add this from this book ,but not like Highlights : ” By reading this book, you ( Myself JC ) now have some basic tools to understand the conversations on social media…”

Ok..Have a great day  and remember : ” You will be the size of your thoughts”

JC Giraldo

Blogs,Blogging & Bloggers

mayo 29, 2012

I am reading the book by David Meerman Scott “The New Rules of Marketing & PR” – third edition, he writes in one of its chapters about us bloggers and our world.

So I decided to write a little post about our world..

I think all of us, in contrast, the NON-Blog, we are communicators for excellence in a different way, writing or speaking, we show our own experiences or things that fascinate us..

Technology helps us communicate more and more, something that is surprising is that those people within them have or had the skills of journalists, but for various reasons, either because they are timid in real life or not find the “issue” could not communicate with the blogosphere.

Now many of those we called timid, are amazing bloggers and of them we learn a lot from them.

Blogger not be determined how many blog we post – If you have other opinion please let me know maybe i need improve more -Thank You!

This is how committed we are to the world “outsite” waiting for something interesting to share with others.

I also think it’s part of being responsible and not “play” with our target audience, have a responsibility to schedule in our daily walk and pause to share our ideas.

Many people make money with blogs, but as an expert once said in an email: JC, everything is step by step, first started as an amateur and then professional and then expert…well now I’m Amateur..

Many times we get frustrated and say that “no one” “follow me”..Ok.. ask ourselves, as did I, I am writing the right topic?, I’m writing an interesting topic?, I’m helping, to the blogosphere? My Template is serious, for my audience?

When we find the answers is then that our blog will change…

something I always keep in mind is to accept positive and negative comments, that’s what we are exposed, then the negative things Let’s get the very best to make them a new weapon to communicate.

Blogfriend hope you like my post I am not an expert in social media and I’m starting  in the blogosphere, I bought the book “WordPress” for Dummies by Lisa Sabin-Wilson , I’m not be afraid to read it .. 🙂

Remember :  If no one follows you…Another will follow you

JC Giraldo

Pepsi :The Choice of My Generation

marzo 7, 2012

Many times we ask ourselves: Why? I like a Soda more than another?

The reason is simple: As we grow our taste memory gets used to a certain flavor.

In my case when I was younger ( 21 ) and worked as Marketing & Advertising Coordinator for Pepsi in my Country, my brain got used to the great taste of Pepsi.

I started to love this soda, to this day in their different variants, such as Pepsi,Pepsi Light and Pepsi Max in different sizes.

When I Started to read a great book called “The Soda Wars” ” Las Guerra de las Colas “ ( Spanish Version ), written by the former president of Pepsi, Roger Enrico,detailing the major connections at that time with Michael Jackson, Juan Luis Guerra and other greats of the 90, and some football and Soccer teams, in this book  also details how the market is hit against Coke and Pepsi !! starts to become a leader!! very Good Book !!

With this extraordinary campaign called Pepsi Challenge, which was a direct test of taste between Pepsi vs. Coke…In this campaign I was privileged to participate, in my country version,with only 21 yearsl old.

Pepsi gave me the opportunity to develop in the fantastic world of marketing, advertising and sales and to this day I was, am and will be a fan of Pepsi.

You know what Pepsico launched without much success Pepsi Crystal the same flavor of the original but without the color of a black soda, if not “white”, and Pepsi Twist , with lemon flavor…but good taste too..! and of course a favorite Pepsi Wild Cherry

I want share with you the List of Pepsi Variations  for that if you need  more info…and the awesome abouth the Logos History!

Thanks Pepsi for being the “Choice of  a New Generation,”  Pepsi is the best…

JC Giraldo

ps. for more info about history  : http://en.wikipedia.org/wiki/Pepsi

The Kindness of VistaPrint

enero 6, 2012

Who does not need a business card?? and how many times we saw in our screens 250 free bussines cards !!??..The question is :we did the click?.. I Did..was in Vistaprint of course..

At the beginning, I was skeptical, and i wondered it was true that a company like Vistaprint could you send cards for free with your name and the design that you want!

After registering and designing my own personal card with all my data ….
They thanked me for being with Vistaprint and the after 21 days would have my cards…was surprise for my received my cards in my house, absolutely FREE !! and the material is very good…!

Anyway…When you register you get a code (and if you desire) to become a reseller of them…This is not a bad idea … they offer discounts and other benefits..That really you have…

When I mention about the kindness of Vistaprint, is that they send you emails, and also mentioning offers ,suggestions on how to increase your own business, either with them or not…and other interesting things..like web pages , domains,and all material advertising,etc.

That’s a excelent marketing and customer loyalty.. I constantly read the blog where we give tips to improve business and how we act with our customers..

I’ll recommend using Vistaprint, kind, easy, and do not saturate with many emails, only necessary, it is very wise and knows how to win a new customer like me,beside have many lenguages for make your things…really..

and remember always that is very important in our  professional life  and  our daily life.. is The

First Impression for this   use Vista Print and ….make an Impression…

JC Giraldo


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