Posted tagged ‘mentor’

LinkedIn : 3 Amazing Answers by Sarah Santacroce

junio 29, 2014

Hi there !

Lately I’ve been seeing a lot of activity on LinkedIn, which is very good, and some people were asking me about how to improve their presence on this platform and according  Business Insider, this network just announced a major landmark: 300 million members around the world now use the service .

And I  thought : Sarah Santacroce  has the answers!!, because, she is a LinkedIn Specialist.

Sarah, very kindly, answered my three questions in this interview about LinkedIn :

Sarah Santacroce

JC

1. In your opinion, what are the three main characteristics that a professional should have on their LinkedIn profile ?

Sarah :

JC

2. Should LinkedIn users ask for recommendations and endorsements on their network ?

Sarah :

  • They should ask for recommendations and send a personalized request.
  • Never use a LinkedIn default text to ask a recommendation

JC

3. Could you suggest some tips to users on the improvement of their presence on this platform ?

Sarah :

We have different ways to engage on LinkedIn here some :

  • Share someone else’s update and give them credit
  • Comment on someone else’s update
  • Comment on a discussion in one of your LinkedIn Groups
  • Share your blog posts with your network
  • Thank people for endorsements
  • Make your profile visible ( is a must ).

I want to thank Sarah Santacroce from Switzerland, for this interview and I am sure these great answers will be very helpful .

You can reach Sarah here :

Web Page : Simplicity – Simple Small Business Solution

LinkedIn : Sarah Santacroce

Google + : Sarah Santacroce

Twitter    : @sarahsantacroce

JC Giraldo

ps. you can read this interview on Spanish version here

 

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Highlights from My Book 42 Rules for B2B Social Media Marketing

noviembre 25, 2013

Well, this is a short post but I’m sure will be very useful.

While it is true that even I end not to read ( I am 50 % ) my book 42 Rules for B2B Social Media Marketing, where my mentor and friend, Natascha Thomson is co-author.

I’ve scored some Highlights, which are important to me and I’m sure I’ll have many  when I finish the all the book on my tablet, via Kindle.

In this first opportunity, I made a compilation of 20 Highlights, in my opinión, very personal by the way, I found them important.

Here we go,and are not in order of importance, are randomly :

  1. ” Organizations have discovered that their customers know how to support each other better than their best service reps…”
  2. ” We are active in Social Media as Marketers,Educators and Speakers..”
  3. ” When we had our first meeting about writing this book,the first question we asked ourselves was , “Who is our audience?”.After some debate,we conclude that primary person is a Product Marketing Professional,Campaign Marketing Professional,Product Manager or other Marketing Professional who is familiar with traditional marketing and now is being asked to include Social Media Marketing into their mix…”
  4. ” Smarts Companies spend their time listening to the conversations customers are having with each other.This is what Social Media is really about it…”
  5. “…Marketers are more likely to agree than disagree that “content marketing is more important than advertsing…”
  6. ” P.O.S.T = People,Objetive,Strategy,Tactics/Tools.”
  7. ” The challenge is to align your Social Media content with your corporate tone while speaking in your own voice..”
  8. ” Blogging is a great way to start a dialogue with your customers,prospects,partners and fellow employees.”
  9. ” You can curate content on almost any Social plataform,blogs,Twitter,Facebook,Pinterest,etc..”
  10. ” Collaborate Using Wikis ..On a wiki ,any contributor can make a changes to the content or format .”
  11. ” When People go on your Twitter profile and click the “favorites” link they will see all the complimentary tweets about your product or service that you selected.”
  12. ” If you have compelling content,put it on your blog..”
  13. ” As with all marketing activities,Content is the King ..”
  14. ” Like in the real world,it requires ongoing engagement to build trust and respect..”
  15. ” When People thinh of Social Media,Facebook is often the first thing that comes to mind.For B2B marketing,with it’s multiple decision makers,there are may be better channels to invest your resources.”
  16. ” Be judicious with blog post,pherhaps one per week.”
  17. ” Remember there are always folks who know less than You do,so when in doubt,tweet it.One to five tweets per day will keep people watching your account.”
  18. ” Competitors can read everything about your customers and how well your products and solutions fare in market.”
  19. ” The Social behavior of mobile users creates a huge oportunity for brands and marketers to engage and capture readers,fans,followers,and leads.”
  20. ” The Goal is not to drive people to YouTube;it is to find people on YouTube and drive them to your website”.

I hope you have been useful, as they were for me, I promise to write a second post when I finish the book.

Enjoy !

JC Giraldo

Encontrando a Nuestro Mentor en Social Media..!!

octubre 10, 2012
Muchas veces cuando queremos empezar un proyecto ,nuestras ideas van de un lado a otro , tratando de encontrar la “idea perfecta” o preguntrandonos que hago?,que escribo? que Twitteo?? Con quien me contacto??Quien me ayuda? es normal tener estos sentimientos por que somos humanos y no nacemos sabiendo todo
Ok este es mi primer post en Español y saben que me lo recomendo justamente un experto que posteriormente se convirtio en mi Mentor,como es la vida ella es Ingles hablante ..Gracias  Sarah Campbell   !! de Inglaterra
Hay muchas opiniones ,por ejemplo tengo un mentor en Suiza ,otra Sarah, Sarah Santocroce, me dice ella que  toda su presencia online es en Ingles,pero habla con sus clientes en Aleman y Frances.
Con estos dos ejemplos decidi escribir mi post de hoy en mi lengua nativa.
Como encontre estas dos senoritas? : Navegando en mi cuenta de  Twitter, seguiendolas y analizando sus webs y sus post .
La verdad que quede muy satifecho ,pero No es facil ya que , hay muchos “mentores” en la Social Media y la verdad que encontrar a uno en el cual confiar es dificil,pero no imposible.
Algunos consejos que Yo podria dar a los principiantes como YO serian los siguientes:
  • No te desesperes por encontrar las cosas rapido .
  • Investiga a cada mentor ,y atrapa de cada uno lo mejor y mejoralo con tu propia idea
  • En mi opinion personal “no creas” en los mensajes directos  DM  que algunos “mentores”en el Twitter que te ofrecen el oro,recuerda que cada cosa toma tiempo.
  • Comparte No todo ,pero si lo que te parezca importante de compartir lo que ellos publican.
  • Si eres principiante, escoje 2 mentores,recuerda si tienes muchos no podras concentrarte ,ya que es mucha informacion.
  • Entusiasmo de ellos ,contagiate y veras los resultados
  • Lo mas importante PREGUNTA a ellos, siempre un feedback es importante para que tu mejores en tu proyecto
Es un Post corto pero espero que les haya gustado y no dejen de escribir , ahora pienso que debo escribir tanto en Ingles como Español…
Suerte !!
JC Giraldo

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