Posted tagged ‘Social Media’

Silicon Valley, Entrepreneurial Mindset : Part I

julio 11, 2014

Hi there,

After doing some research about Silicon Valley, I decided to write this post to try to answer some questions for my audience, and to also inform them about this special part of the San Francisco Bay. ( I live in Boston )

My post has two parts.  Part one includes data and information found through my research.  Part two focuses more on the personal experiences of my friends who are residents and social media entrepreneurs in Silicon Valley.

Then, we can have a fuller vision and very close to reality .

Part I : Data e Info

Brian Solis, mentioned in one of his articles :SV more than a place, it’s a movement “

The city was initially known as “The Valley of Heart’s Delight”, but in 1971 was nick-named by journalist Don Hoefler, as we all know now: Silicon Valley ( SV ) .

The San Francisco Bay is known for:

  • The Natural Beauty
  • Progressive
  • Liberal Vision
  • Entrepreneurial vision
  • Diversity

Important results about what are the top strengths of doings in SV ?

  • 71%  Access to skilled labor 
  • 60Entrepreneurial mindset
  • 44%  Proximity with customers and competitors ( Very Important )

Companies that were founded in SV, :

  • Facebook Inc
  • Yahoo Inc
  • Google Inc
  • Twitter Inc
  • Netflix Inc
  • Etc.

Venture Capital :

The entrepreneurial spirit and forgiveness of the failure is a culture.

  • Atari started with  $ 250 and people thought that a completely crazy idea to play on the TV.
  • Hewlett Packard with $ 500

Salaries and Job Opportunities in SV:

  • According with Fast Company in the following infographic : rates and salaries in SV are above average in all United States.
  • Product and Marketing Manager’s have higher incomes.

https://i1.wp.com/images.fastcompany.com/upload/Valley-Salaries-1.jpeg

A win/win way to recruit in Silicon Valley :

  • The race for talent in SV is Highly competitive.
  • Companies like Facebook and Google and some Startups, offer incredible compesations packages that include access to stocks and other benefits. ( I’ve had the opportunity to work in that system at Merck & Cois an excellent system ).

SV’s Personality

I found some answers on Quora about personality of the residents, workers and entrepreneurs, and vary, as elsewhere in the world, there is no perfect world, but, here a good one :

The Startups Culture in SV

According with Quora, a comparison the Startups culture between NYC and SV  :

  • NYC startups tend to be focused more on the business whereas the Valley is focused more on the What If…?
  • SV is the first city in U.S. in number of Startups, which shows us the entrepreneurial culture in this part of the world.

https://lh5.googleusercontent.com/jksk1tLcJR8QFWzwFX9WIlS_iwDWIjyBAv4KJLAhPH731C9OYn3PRrVOpPdJjsyVZ1TZi4VVRWbIka8_uYjFrrNid7fJLbVMlVvqpeWQNK98N_aJKKg

Additional Info :

Source and Templates : Slide Share,Wikipedia, Google, Quora, Brian Solis, Marketing Xlerator, Fast Company.

Ps.- this post is available in Spanish also  here

*I did this research for myself, the data/info may vary.

Book : How to Work for Yourself by Bryan Cohen

junio 21, 2014

Hello !

I am writing this short post, because I get a sample book of Bryan Cohen on my Kindle  “How to work for yourself : 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog”

And then I thought it was important to write this short post with some points of chapter 1: The Extra Hour.

Bryan Cohen Book

Very important points to consider ( on my own opinion )  in our day to day!

  1. Skip the snooze button and train yourself to get up right away in the morning.
  2. If your business, book or blog is important to you, this will be incentive enough to wake up.
  3. Prepare everything you need for the morning ahead of time.
  4. A little less TV never hurt anybody.
  5. Save yourself the double-check by focusing the first time
  6. Eat a quick, cold and healthy breakfast ( My fav )
  7. You can save aprox five minutes per day if you opt for a cold & healthy breakfast with items such as fruit, cereal & proteins bars.
  8. Find wasted time in your morning, afternoon and evening hygiene activities ( No long shower !! )
  9. Keep your phone, tablet and laptop off as long as possible throughout your day.
  10. If you can keep the phone off or in your pocket when you’re walking instead of scrolling through who knows what, you’re likely to walk faster & keep your mind clear.
  11. Delegate a chore for favor, allowance or love.
  12. Answer your email only in the morning or everning.
  13. Go to bed five minutes earlier every day and get delivery for one meal a week.
  14. You get to treat yourself for all the hard work you’ve done.
  15. Be an emotional rock!

Not too late to start or keep doing 🙂 !!

Hope you enjoy the post,

JC Giraldo

Social Media : Trends and Behaviors by Countries Part IV

mayo 4, 2014

Hi there ,

This is last part  of a blog series in which Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks.

Note: We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country (or region or culture, if you prefer), how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

GlobalSocialMedia

THE RESULTS PART IV

CANADA

Chantal Bechervaise , Senior Human Resources Assistant at Privy Council Office and HootSuite Ambassador

Chantal Bechervaise

1.-  It’s hard to find a lot of statistics on Canada and social media usage.

  • From gathering information and doing a bit of digging I have discovered that Canadians do indeed love their social media and internet usage. I am a heavy social media user myself. (My family is always joking that I am online talking to my imaginary friends.)
  • In terms of engagement, Canada ranks as one of the top 3 countries around the world. Canadians use on average, 41 hours per month online on their computers. In a recent study conducted by Media Technology Monitor, 2 out of 3 Canadians use some sort of Social Media network.
  • Businesses in Canada are also open to social media.
  • The top three Canadian social networking sites are Facebook, Twitter and then LinkedIn. Facebook is the most popular among Canadians. The second most popular is Twitter. It will be interesting to also see how Pinterest, Vine, Google+ and other social sites begin to rank as more statistics become available.

2.- Canadians appear to love their technology and ability to connect and engage.

  • I think that our usage will continue to increase. It was just announced this week that Parks Canada will be setting up 15-20 wireless hot spots in our national parks as part of a trial run, and hopes to have 75 in the next three years.  It is becoming more and more en-grained into our culture and it is here to stay.

SINGAPORE

Avtar Ram Singh , Digital Marketing Manager at Circus Social, Ogilvy & Mather

Avtar Ram Singh

1.- With internet penetration at 73%, the internet and social media is a way of life in Singapore.

  • To drive home that fact, consider this: 3.2 million of the 3.9 million people on the internet have an active Facebook account.
  • Mobile internet penetration is at 64% as well, and on average, mobile internet users spend 2 hours using mobile internet each day. Around 96% of internet users in Singapore have a social media account in some shape or form.
  • Due to the high cost of traditional marketing in Singapore, a lot of brands have shifted to social media in the last few years and have started to build a presence. Most, if not all, retail stores have a presence on social media with a fairly active following.

2.- There are two things that surprise me:

  • The first, is how high the Facebook usage in Singapore is, and second, how low the Pinterest usage in Singapore is.
  • Less than 100,000 Singaporeans have a Pinterest account, and for a country that’s fashion obsessed – that’s a little strange.
  • The second thing though – is how much content Singaporeans consume on a daily basis. Trains, buses, standing in queues, having lunch alone – 4 out of 5 people will be on their phones, either watching a soap, scrolling through their newsfeed or talking to friends.

NEW ZEALAND

Lillian Leon ,  Copywriter , Social Media and Online Marketing at The Online Marketing Rookie

Lillian Leon

1.- In New Zealand , businesses are aware they should be on social media somehow.

  • But businesses still don’t really understand how it works for ROI.
  • Some larger and entrepreneurial companies are using social media well, but not many. Slowly, we’re getting there.
  • We use Facebook most, but Instagram, Snapchat and Pinterest are gaining popularity.

2.-  Unique characteristic?

  • Probably that New Zealander‘s  are not outspoken people, so we tend not to vent our opinions on social media.
  • Social media is used more for connecting with others.

INDONESIA

Vicky Iskandar, Social Media Consultant at Temptu

Vicky Iskandar

1.- The number of people who are online in Indonesia are over 79 million in 2014 ( over 30% of the population). This sounds low in terms of % but significant when you take into account that Indonesia’s the fourth most populated country in the world with over 250 million people.

  • Indonesians view social media as entertainment and they truly love to socialize .
  • They’re the 3rd most active tweeters (via @conradhackett).
  • They see twitter as a platform where they can chat and connect with their favorite brands and local celebrities. It’s pretty easy for a local celebrity to gain quick followings.

2.- Mobile plays a majority part in social media usage as smartphones and data packages are more affordable and readily available compared to desktop access.

  • Facebook is still the number one platform with over 90% of the country’s online users but majority of active users are turning to Path (which is mobile only) as the main social platform to socialize with their friends.
  • Facebook seems to be seen as more of a nuisance, with many pages abusing  and bombarding their Facebook friends with tags and sales pitches etc.
  • Whereas Path, which had a 150 friend limit till recently, is seen as a more private and intimate platform.

 Find parts I, II & III here: 

Part I : How do Social Media styles differ by culture/nation?

Part II : Global Behaviors in Social Media

Part III : A view & unique characteristic of Social Media at World

Finally, I want to thank my dear friend Natascha Thomson CEO/Owner of Marketing Xlerator for being part of this blog series. It has been very inspiring for me as well as a great learning and networking opportunity.

And thank to all the participants from countries like :  Germany, Netherlands, UK, Austria, China, Spain, Greece, Australia, Guatemala, Belgium, New Zealand, Singapore, Canada, Indonesia and Perú.

JC Giraldo

 

Part 3 : A view & unique characteristic of social media at world

abril 22, 2014

Hi there,

This is part III of a blog series,which my mentor Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks.

How do social media styles differ by culture/nation?

Note:We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country(or region or culture,if you prefer),how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

Social Networking

 THE RESULTS PART III

Australia

Adel de Meyer Social Media Strategist at Mammoth & HootSuite Ambassador for Australia

Adel de Meyer

1.-Australians are very social by nature,hence why Australian users are one of the highest users of social media worldwide.For every hour an Australian spends online 14 minutes are spent on social sites,nine on entertainment and four minutes shopping online.

  • In fact Australians love social media so much that about one in 10 Australians(13 %) interrupt their love-making to check their social media accounts,according to a recent Galaxy survey commissioned by condom manufacturer Durex.
  • Facebook is a giant in Australia with 13,200,000 users followed by YouTube and then WordPress.
  • My opinion is that Australians love good entertainment,to give opinions and to make jokes.They have a great sense of humor and that shows throughout Social Media usage in Australia from comments,to advertising.

2.-Multi-screen behavior is now a daily habit for Australians

  • Social Media are accessed mainly at home by over 96% of Australians and about 34% of Australians accessed Social Media at work in 2013.
  • Aussies love photo and video sharing on Social Media as the second most done activity on Social.
  • A lot of humor shines through on Social Media platforms used by Aussies.

Guatemala

Regina Maria Castrejón Asturias,Communications Department at Archdiocesan Caritas- Guatemala

1.-In Guatemala, only a part of the population has access to Internet, these people, in majority are the young people.

  • The most used networks are Facebook and Twitter, Google as a social network (not as a search engine) is unknown for many.
  • Linkedin is used eg (socio-economic, segment A/B) to reach a labor market.

2.-Among the features to Guatemala in networks, we can say that it is a market with great growth.

  • Companies are beginning been making an effort to participate in social media(although there is much ignorance of how to do it, optimize it,for that will lead to effective results), digital marketing, is just beginning to develop.

Belgium

Sofie De Beule,Community Manager at Engagor:Social Media Management & Analitytics Tools

Sofie De Beule

1.-Belgians believe it’s really important to have their voice be heard on social media and take to it for social customer service.

2.-The use of social media is not really progressive in comparison to US users.

  • Belgians view social media more as a “free zone”.
  • They greatly appreciate transparency in any social media strategy.

Spain

Mariangeles Berna,Social Media Manager,digital newspaper Alicante Press

Mariangeles Berna Bernad

1.-For the last two years Spain is experiencing a time of change through social media.Companies need to have a presence to give their products more visibility.

  • Social media,also gives customers a way to contact companies directly for feedback.
  • In Spain companies have a greater presence on Facebook and Twitter.
  • Google+ and Pinterest are more utilized by sectors such as hospitality,tourism,these sectors use more marketing tools in order to reach a larger audience and generate more new ideas for their products.
  • Many companies are beginning to share their profile on LinkedIn’s network in order to become more known.

2.-In Spain people working in social media use is as a means to get support and help.

  • Through my individual as well as my colleagues experiences we can help people to become oriented in a number of networks,this way a person seeking help will find it more quickly and not get lost or confused as easily.

I hope you enjoy the post and you can reach the Part I here:Social Media Around the Globe-Same or Diferent?and the Part II here: Global Social Media Usage-Same or Diferent?

JC Giraldo

 

 

How do social media styles differ by culture/nation? Part I

abril 9, 2014

Hi  there ,

Last March, I sent my Friend and Social Media Mentor ,  Natascha Thomson, a DM via Twitter. In this message, I asked her view on the difference in social media usage around the world .

We both thought that this was a very good and interesting topic for a blog, so we decided to write a post together as co-authors gathering information from people in our network around the world.

We conducted a survey on how they saw and use social media in each of their different countries.

We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country (or region or culture, if you prefer), how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

Here are some of the results:

I decided to start with myself:

Perú
Juan Carlos Giraldo , Social Media Innovator at JC Giraldo

jc1

 

 

 

 

 

Well , I have to speak as the Latino that I am who lives in the United States but was born in Perú. I do, however, have interactions with some peruvians

1 – In Perú, for example, they often use Social Networks like Facebook and Twitter.

  • They use LinkedIn a little bit, and they very rarely use Instagram (more use from Kids/Teens)
  • Only big media companies, radio, and television use  G+.
  • They do not care too much about privacy, and they use social networks for fun rather than for information or business in most cases.
  • Blogs are mostly about political issues or fashion/showbiz . There is a lot of interesting opportunity in this growing market.

2 – They use Facebook all of the time.

  • For Peruvians, the main use of social media is for fun and bragging with little openness for others , including compatriots abroad, to collaborate.
  • There is very little interaction with English-speaking people.

 

United Kingdom / England

Sarah Campbell Booth, Owner at  Campbell Booth Social Media,

sarah

 

 

 

 

 

1 – Half of the UK population have Facebook accounts and see Social Media mainly from this platform, however, there are 15 million UK users on Twitter.

  • Pinterest is the biggest growing network in the UK, we only had about 200,000 users in 2011 and we now have over two million.
  • Everyone has their own views, some love it, some hate it; some see the business benefits, so have hopped into the Social Media bandwagon.
  • Opinion is divided. Women rule the Social Media landscape and the majority of the women I know, love it. I think it has, what we call in the UK, a Marmite affect. You either love it or hate it.

2 –  I’m not sure we have a unique way of using Social Media.

  • Some use it as a way to complain to a company, others use it to keep in touch with friends and family, sharing photo’s and stories. Other use it to see what celebs are up too, or find inspiration.
  • More and more businesses in the UK are turning to SM; they realise it’s not going to go away and it’s a great way to increase your brand awareness, keep in contact with your existing customers, find new ones and aid your SEO.

Greece

Ioanna Agelidakis , Freelancer Social Media Manager at Greek Weedings

'Ioanna Aggelidaki' picture

1 – Social Media primarily Facebook is very popular in an everyday kind of way, people use them to upload pictures and posts in a casual manner.

  • In a coffee shop you will see people taking pictures and uploading them on Facebook (very usual thing to see). Twitter is user mainly for more “serious” conversations, sharing the news, political views etc but also talking with famous Greek (for example) singers.
  • Professionally Social Media Marketing in Greece is still raw and highly connected to advertising or general online services (such as site building or logo design). If you are asking me about how the Greeks “feel” about Social Media, I would say it’s part of their life, kind of like a normal thing to do/use

2 –  That is a tough one , I think Greece might be a country standard usage.

  • I think staying in touch with a friend and staying up to date on new is the most frequent use of social media.

Spain

Mabel Cajal , Owner , Turismo y Ocio 2.0

Mabel Cajal

 

 

 

 

 

1 – In my opinion, social media exists as two distinct groups.

  • One group includes regular users of social networks, and the other group includes users that don’t use social media at all. People In this group think that social media is has no worth and they see no reason to use it.
  • For people who don’t use social media for their professions, the uses are mostly for fun, so most people are on Facebook. Young people, however, use Twitter more. The majority of people don’t even know that Google Plus exists. Linkedin and Instagram are known, but they had not been used widely until recently.

2 – Generally, people like to use social media, especially Facebook to entertain and spend time with friends, comment on any topic that interests them, and above all, to share their experiences.

  • I would add that Young people are much more integrated with this generation of social media than older people.

Thanks to all of my colleagues for sharing their expertise with us.

JC Giraldo

 

 

 

Social Media Women : There You Go !

febrero 6, 2014
Hi there !
 
I want to start this post by mentioning that I do not believe machismo still exists, it is completely behavior of the caveman era.
 
Ok… what encouraged me to write this post ? Short and concise…
 
Since I started in the world of Social Media, I found many experts  in different topics like:Twitter, Pinterest, Facebook, LinkedIn, Blogs, Google Plus and the result : Many skilled women on these topics.
 
Importantly, something which caught my attention and I would like to emphasize is women’s predisposition to help – with tips, posts, books, tweets, etc – always with good intentions, try to satisfy their clients, in this case: ME
 I think aI believe this to be a genetic disposition, really !
Women
 
Now I  “follow” many of these women and we have even become “Social Media Friends”, or mentor,  from which we share common interests and I continue learning from them.
 
This is something I wanted to highlight in this post and give thanks for, because, thanks to most of these WomenPreneurs, now I am able to get faster results in Social Media.
 
I want to especially thank all women that help me to improve everyday, no matter the language, or the country, really I feel so happy for your help ladies !
 
I hope you like this post!
 
JC Giraldo

 

 

 

Guest Post : ” 10 Twitter Screw Ups ” by Ioanna Aggelidaki

enero 25, 2014

Hi  There  !

Today is a very special day, because , I have my first guest on my blog in English.

She is from Greece !!!

Thanks to My Greek blogger friend : Ioanna Aggelidaki  , for her kindness in sharing  this post about  Twitter  !

Thank you Ioanna , You Rock !

10 Twitter Screw Ups

Life on Twitter can be harsh… 

Designed to be global and fast paced, Twitter users decide whether or not to follow someone within seconds. Most of the times people won’t “Go to your full profile” to analyse you, read your tweets, check your links, try to understand what kind of person you are and theeen decide whether to follow you. Nope.

It’s only a matter of seconds for you to impress others and convince them to click on that “Follow” button.

The reasons why people follow others may vary, still there are some very clear assumptions why people chose not to follow you or -if they already did that mistake- unfollow you…

 

1. You are an egg

Twitter empty profile

Having no profile picture whatsoever is like having no face. Would you go out for a coffee in real life with someone who has no face? (don’t answer that) Twitter gives very little opportunity to people to express themselves in a visual way and your twitter profile picture and background is one of them. So take into consideration the twitter timeline dimensions and get yourself out there.

2. Your profile is private

Twitter is a busy street, don’t be locked inside your home. Honestly now, time to come out of the twitter closet.

3. You are boring

clever twitter bio

Along with your profile and cover picture, one of the first things I notice in a twitter profile is the bio. I understand that writing a cool bio is tough, there are all those things that need to be said in only 140 characters… Keep in mind that your twitter bio is just a tiny part of your online self, use it well to attract people into wanting to get to know you better, introduce yourself and let your personality shine! How? Well, for starters please don’t write your bio in the third person… You are not Don Draper, don’t be pompous. Keep it short and interesting, tell me about your professional self if you like but also give me something I can relate to, something about you I may remember. Or just be funny, that always works.

4. You are full of it

Twitter is indeed full of social media Gurus and Experts and Kings and Queens. To begin with, there is no such thing as a Social Media Expert only because social trends run at the speed of light so one moment you are an expert and the next you aren’t. What these words really do is make you look arrogant and too much into yourself. There are other, more creative and down to earth words and phrases to describe yourself as part of the social media world.

5. You are too serious

Twitter is a great place to engage in conversations as it gives you the opportunity to talk directly to people. There are so many articles on how to engage people into chatting with you, how to craft your tweets perfectly to lure people into conversation. And after all that hard work people start chatting with you, and you just go and be a Diva/know it all/King of the world. Oh please… Lighten up a little! Don’t take yourself too seriously, be friendly and humorous. Too much formality comes down to monotony, loosen that tie!

6. You are a bot

you are a bot
Here is a hint: You want to know who is interested in tweets like “the daily something is out” or “12 people followed me and 13 people unfollowed me” ? No one. Firstly I don’t care how many people followed or unfollowed you, this is your inside information. And secondly it’s pretty clear to me that these are bot tweets, so obviously you have let services auto tweet on your behalf. Twitter is the place to talk, engage in conversations, people want to hear you voice, make sure they are interacting with a person who has an opinion, who is genuine and real.

7. You are never there

There is a twitter button called “@Connect” by using that you are able to check whether someone has followed you, mentioned you or interacted with you in any way. Please use it once in a while. Not paying any attention to people interacting with you is so frustrating! Imaging this, you are walking on the street and you just saw someone you (think you) know. You smile, raise your hand, wave hello and he just passes you by. That’s the feeling.

8. You are spammy

promotional twitter DM
If you are selling something then please let me know it in advance so that I won’t follow you. I am being harsh but that’s the painful truth, if you’re using Twitter to sell something in a crude manner, people wont follow you. It’s one thing to kindly promote your business in a user-friendly way and another to be all about the hard sale. We all see enough unwelcome advertising on a daily basis, it doesn’t have to invade our Twitter streams. Same goes for promotional direct messages. We have just met, for God’s sakes don’t try to sell me stuff!

9. You are needy

“Please follow me” or “Please retweet” can actually get worse… If you start screaming at me! “PLEASE RETWEET”. Odds are: 1. I won’t retweet 2. I won’t follow.

10. Sorry what?

Tweets are limited to 140 characters, that can be annoying I know. How about you rephrase what you have in mind and stop cutting every single word in half or erasing every vowel? I really don’t have a crystal ball you know!

We all mess up online and that’s not just fine, it’s a great way to learn how to be awesome.

You don’t even need to write all these notes down, all you need to remember when you are on Twitter (or online generally) is to be you and act the way you would in real life. Keep it real.

You can reach to Ioanna Aggelidaki on these links :

Blog : Life PortOfolio

Twitter  : @iaggelidaki

What’s going on with the conversations? Technology or….Us?

julio 8, 2013

After thinking and observing the behavior of many people around me, (I myself also, I did and no anymore ) in different places, such as restaurants, cinemas, trains, buses, streets, hospitals, beach, cars, etc..

I decided to write this little post about how technology affects our lives..Ok…Here we go 🙂

I am a tech lover & smartphones, and I am Social Media Guy, but honestly, What’s going on with the conversations ?

I have seen this picture below, many times in real life : father, mother & children, couples, friends, etc, without speaking or sharing anything, only with fingers on the SCREEN !!!, is pathetic and insane for relationships .201305061352410.celulares-en-restaurantes

I did also..No anymore…!!

Conversation is the secret of all relationship, is the key, friendship, etc, etc. and tech help when really we need it…

In this case, I mean, when we are sharing in person and real life – time with our social circle, family or work…we SHOULD NOT do it.

I think it’s disrespectful, rude, and we “lose” also the MAIN Goal of the meeting, which is the conversation and share good times !!

I am ready to buy the book by Sherry Turkle‘s “Alone Togheter” , where she explains: why we expect so much from technology and less from each other.

Is a short post but hope it helps…

Enjoy and stop the check-in, because is a Addiction, read here

JC Giraldo


A %d blogueros les gusta esto: