Archivo para diciembre 2011

IKEA : Good Things,Good Price

diciembre 21, 2011

It is important to learn how companies behave and share the culture of the country where they were created, continuing in the countries where they have branches, as they do in their countries of origin…
That’s called .. BRAND IDENTITY

Such is the case of IKEA that has originated in Sweden, one ofthe most prosperous countries in the world and its own indented, I was lucky to live in this beautiful country….If you see something very important is nationalism and patriotism of IKEA with their country of origin are your brand colors: Blue and Yellow, as is the flag of Sweden…

The things that IKEA offers, offer simplicity, that is how the Swedes live there, orderly, practical, they make your life simple,decent…that is offered by IKEA…

The Products range from furniture of all kinds, toys, to food, in the latter case, they offer real food in Sweden…for my the best…

It is very pleasant walk in IKEA stores, I was fortunate to know some in Stockholm and Miami, and now we have in IKEA Stoughton, Mass. 30 minutes from Boston…

It is important to enhance the comfort and friendly to the workers, I seemed for a second IKEA Stockholm……

I Enjoyed the most traditional Swedish food such as Kanelbullar,Köttbullar, the wine without liquor Glögg,besides having the classic IKEA bags…

If you need good things for your home and good price go to IKEA

” …affordable solutions for better living..”

Hej Då…Varsågod



The Starbucks Culture

diciembre 12, 2011

When I started reading Howard Behar, who was a former president of Starbucks, I realized many things that are inside, the more, bigger and better company (not just coffee) in the world such as Starbucks, Not only is it a “coffee cup”….Starbucks

When we become a customer of Starbucks – I do not mean to be a “simple” client -because even the cashier or the one who prepares coffee, you can enjoy those few minutes that the “conversation” with you engages in a “relationship” cordial and friendly that goes beyond receivable / payable or preparing coffee.

You can find the best place to relax, read, meet people, think,listen music,dates,biz and of course enjoy any kind of coffee….

ok..Something that caught my attention was the kindness in the “real” Starbucks workers…Many of them became great friends, which to this day retain their friendship and that even they helped me through difficult life, things I could never imagine.

Any person, can not belong to Starbucks, you have to have, I think, a particular personality, that will help not only to “sell” a cafe, if not that, you have to “introduce” in each customer…

Other point is the excellent Starbucks  alliance with Barnes and Nobl gives a special touch that go hand in hand, two wonderful human activities: reading and enjoying conversation or just think, with a cup of coffee in hand….

I wanted to mention my favorite     stores…Boston: Boylston St., Newbury St, Chestnut Hill, Newtonville, Newton Center,Kenmore.
Florida: Barnes and Noble in Boca Raton, Miami Beach, Aventura City,Sunny Isles…

Ok if you have cold you can enjoy a Pumkin Spice Latte or if you have Hot, your Caramel Frapuccino…or Passion Ice Tea….is awesome !

Enjoy Starbucks….

JC Giraldo

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