Pepsi :The Choice of My Generation

Many times we ask ourselves: Why? I like a Soda more than another?

The reason is simple: As we grow our taste memory gets used to a certain flavor.

In my case when I was younger ( 21 ) and worked as Marketing & Advertising Coordinator for Pepsi in my Country, my brain got used to the great taste of Pepsi.

I started to love this soda, to this day in their different variants, such as Pepsi,Pepsi Light and Pepsi Max in different sizes.

When I Started to read a great book called «The Soda Wars» » Las Guerra de las Colas « ( Spanish Version ), written by the former president of Pepsi, Roger Enrico,detailing the major connections at that time with Michael Jackson, Juan Luis Guerra and other greats of the 90, and some football and Soccer teams, in this book  also details how the market is hit against Coke and Pepsi !! starts to become a leader!! very Good Book !!

With this extraordinary campaign called Pepsi Challenge, which was a direct test of taste between Pepsi vs. Coke…In this campaign I was privileged to participate, in my country version,with only 21 yearsl old.

Pepsi gave me the opportunity to develop in the fantastic world of marketing, advertising and sales and to this day I was, am and will be a fan of Pepsi.

You know what Pepsico launched without much success Pepsi Crystal the same flavor of the original but without the color of a black soda, if not «white», and Pepsi Twist , with lemon flavor…but good taste too..! and of course a favorite Pepsi Wild Cherry…

I want share with you the List of Pepsi Variations  for that if you need  more info…and the awesome abouth the Logos History!

Thanks Pepsi for being the «Choice of  a New Generation,»  Pepsi is the best…

JC Giraldo

ps. for more info about history  : http://en.wikipedia.org/wiki/Pepsi

The Starbucks Culture

When I started reading Howard Behar, who was a former president of Starbucks, I realized many things that are inside, the more, bigger and better company (not just coffee) in the world such as Starbucks, Not only is it a «coffee cup»….

When we become a customer of Starbucks – I do not mean to be a «simple» client -because even the cashier or the one who prepares coffee, you can enjoy those few minutes that the «conversation» with you engages in a «relationship» cordial and friendly that goes beyond receivable / payable or preparing coffee.

You can find the best place to relax, read, meet people, think,listen music,dates,biz and of course enjoy any kind of coffee….

ok..Something that caught my attention was the kindness in the «real» Starbucks workers…Many of them became great friends, which to this day retain their friendship and that even they helped me through difficult life, things I could never imagine.

Any person, can not belong to Starbucks, you have to have, I think, a particular personality, that will help not only to «sell» a cafe, if not that, you have to «introduce» in each customer…

Other point is the excellent Starbucks  alliance with Barnes and Nobl gives a special touch that go hand in hand, two wonderful human activities: reading and enjoying conversation or just think, with a cup of coffee in hand….

I wanted to mention my favorite     stores…Boston: Boylston St., Newbury St, Chestnut Hill, Newtonville, Newton Center,Kenmore.
Florida: Barnes and Noble in Boca Raton, Miami Beach, Aventura City,Sunny Isles…

Ok if you have cold you can enjoy a Pumkin Spice Latte or if you have Hot, your Caramel Frapuccino…or Passion Ice Tea….is awesome !

Enjoy Starbucks….

JC Giraldo

Why in some Publix attention is «better» than other Publix?

Hi World ! , Today I am launching My blog

Ok here we go !!!

Today I’m launching into the blogosphere…

I’m sure will be a success and with your help we will learn and good feedback that will help us that we all have more experience and learn!
Share the success, this blog will share successes and failures of our experiences, and thus turn these experiences into good things for our lives and our work in sales.

Also I share topics in Sales ,Marketing , Advertising, Tips,and Polls….we can share many topics such as Pharmaceutical,Food and Beverages,Data,Cellphones,Retail and many brands

This blog is dedicated to my dear son Juan Carlos, my mother Alicia and all people like the marketing,sales,advertising and PR.

Join me ! and Enjoy !!

JC Giraldo